How to Create Video Tutorials to Boost the Value of Your Brandable Content

    Some of the most shared videos online are ones that step-by-step teach a person how to do something.

    Video is also a great add-on to any brandable, PLR content or written training program. It gives people another way to learn, especially for those who are more visual.

    One quick way to get ideas for these demo-type videos is to take information from your existing content and create video tutorials to illustrate tasks for your customers.

    In the video below, I show you a couple examples of how you can create tutorials that will help people implement what you're teaching in a course. The examples in my demo come from tasks in our Quiz Building for Marketers program that would benefit from video tutorials.

    The basic steps I cover in the video are:

    Step 1: Pick one topic from a report or course book

    Focus on one small task at a time. Your demo videos should be short – preferably no longer than 5 to 7 minutes.

    If there are several tasks that would benefit from a visual tutorial, plan to do a series of them.

    Step 2: Perform the task yourself

    Take notes and screenshots along the way. You'll need these for recording the video and for inserting in your written content.

    I like to set up a note in Evernote and jot down the very high level steps, so that I can keep it on my second monitor and refer to it when it comes time to do the video.

    Step 3: Record yourself doing the task

    Undo everything you just did, if necessary. Then make sure you have all the programs and windows open that you need for the tutorial.

    When you're ready, and you have your notes next to you, hit the record button on your screen capture recording software and do the task all over again. Speak clearly and be careful to explain everything that you're doing.

    Step 4: Edit, if desired

    I like to use Camtasia to edit my videos, especially ones that I'll publish in a blog post or add to a training series. That way, if I make a mistake during recording I can just pause for a few seconds, then repeat that one section as I'm recording.

    Afterwards, I go into the editor and can easily spot where I paused to correct something. All I have to do is delete the one bit where I made a mistake. Camtasia is incredibly easy to use for that type of editing.

    I also like to use my editing software to zoom in on specific areas of my screen when I'm explaining something. I'll also add call-outs, like text or arrows, when it will help the viewer.

    Step 5: Share your video

    Once your video is rendered and saved, upload it to YouTube, publish it on your blog, post it to social media – wherever you want to get some visibility for your video.

    Use keywords in the title and description of your new video to make it easy to find in search engines. And put a link in your description for a call to action of some sort that's related to your video. For example, if you're using it to promote a paid course, put the link to the sales page or a related opt-in gift in the video description.

    If the video is just for clients or customers, you can still use YouTube and just mark the video as ‘Unlisted'. Then share the link directly with those people who qualify for the training.

    If you're creating the videos to add to a paid course, you could also add them to a platform like Teachable. You can put together separate modules in a series, add a video to each, and add a high level text outline of your training while you're at it.

    Need some brandable content you can use as the basis for video tutorials? Check out all the topics in our Content Sparks Shop. There's something for everyone!

    ==> Shop for Brandable, Done-for-You Content

    Look for topics that would work well for demos that your clients need help with. Then grab a license and start recording some tutorials. Use the written content as supporting material for clients and prospects, or as an opt-in gift after people watch your tutorial videos.


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  • Sharyn, I think that so many people are making the mistake of taking the sharing of a video for granted! You explained so well here, all the steps that should be taken in order to promote a video effectively! The meta tags, description tags, sharing the link to the product…
    It’s not an easy task to promote a video, but once it’s done right, it goes places!

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