How to Use ChatGPT: A Tool for Coaches to Create Better Content or a Time-Suck of Epic Proportions?

As a coach, you know that creating quality content is key to building your online presence and reaching new clients. But sometimes, coming up with fresh ideas or finding the right words can be a challenge.

That's where AI can come in handy - such as the hot ChatGPT tool.

But it's not as simple as asking it to write your course for you. Or asking it to tell you what topic your course should be on. And there's a LOT more it can do.

Read on to learn how to use ChatGPT without it taking over your life!

ChatGPT gif

What is ChatGPT?

ChatGPT is a large language model developed by OpenAI that can be used to generate text based on input prompts. It's a powerful tool that can help you with every step of the content creation process, from brainstorming ideas to polishing your final draft.

One of the best things about ChatGPT is its ability to generate outlines for blog posts or social media updates. Simply give it a specific topic and ask it to create an outline. It will then provide a structure for your content that's a great starting point. This can be especially helpful if you're struggling to organize your thoughts or if you're working on a complex topic. And it's far better than starting from a blank page!

What Else Can I Do with ChatGPT?

ChatGPT isn't just a tool for getting ideas. It can help you:

  • Improve your own content
  • Create variations by generating a different response
  • Outline new content
  • Rewrite existing content in different ways
  • Edit your grammar
  • Give you new title and sub-title options

For example, if you're writing a blog post about a specific coaching technique, you could ask ChatGPT to create an outline for a similar post and then compare it to your own work. This can help you identify any gaps or areas that you might have missed or want to include more on. 

You can also ask ChatGPT to rewrite sections for a different purpose (eg, as a video script vs. a blog post), rewrite in a different style (eg, formal, informal, first person), edit for grammar, and make suggestions for improvement.

ChatGPT can also be used to generate headlines and titles for your content. It's a great way to get started if you're struggling to come up with a catchy title for your blog post or podcast episode.  In fact, I used it recently to get some alternative ideas for sub-titles for one of our courses. I didn't use exactly what ChatGPT suggested, but it gave me the seeds for something better than what I'd done so far.

Another great use for ChatGPT is rewriting short paragraphs to make them sound different. When you use white label content, you'll notice it's neutral. ChatGPT is a surprisingly effective tool for finding  ways to inject your personality into your content.

However, like with other functionalities, the language generated may be formulaic, so you'll want to take the time to edit and make it unique. The great news is, you can train ChatGPT to use a headline style that you love.

In other words, you have to train ChatGPT to sound like "you".  

Show ChatGPT your voice by sharing content with it. It will gradually learn what you prefer and the types of topics you write about.

Create More Impactful Content with Chat GPT

Sometimes, you may have a general topic in mind but need more specific ideas to flesh it out. ChatGPT can help with that too.

For example, you can ask it to...

  • Create a quiz (Yes! It really can do this, complete with scoring key, given the right questions)
  • List potential activities for learning objectives in a course
  • Suggest questions for classroom interaction
  • Find real-world examples for different tips and scenarios
  • ...and much more.

You should also ask follow-up questions or provide more detail in your initial prompt, and ChatGPT will generate additional ideas for you. It will even remember what you've been asking and what it's answered. So you don't have to repeat yourself!

Want to change your topic of conversation with ChatGPT? Just start a 'New Chat'. Want to go back to a previous one? It saves your conversation histories!

However, it's worth noting that the results of your conversations may not be as specific as you want, so continue asking follow-up questions if necessary. 

Of course, the answers you get aren't necessarily ones that are most relevant for your purposes.

It all comes down to your questions. The more specific you are, the better the outcome will be.

Members of Team Sparks recommend asking the Who, What, Where, and When types of questions before you get to the How question. Like with the '5 Whys' coaching tool, you need to keep drilling down to get the answer you want.

Your follow-up quetions will show you what ChatGPT is thinking, and if those thoughts are in alignment with your own.

Can ChatGPT replace my Copywriter/VA/Social Media Manager / [Insert Other Person Here]

ChatGPT is a powerful tool that can assist with content creation, but it's NOT a replacement for a copywriter, virtual assistant, or social media manager. It doesn't replace humans at all!

Copywriters have the ability to understand your target audience and their pain points, and then tailor their writing to effectively communicate with those people. They also have experience in creating headlines, calls to action, and other persuasive elements that are important for effective copywriting. ChatGPT can assist your copywriter in generating ideas and rewriting text given good input. But it can't replace the experience, creativity, and understanding of the audience that a copywriter brings.

Virtual Assistants (VAs) are trained to manage your schedule, emails, customer service, and other administrative tasks. They are skilled in project management and can help you with a variety of business operations. ChatGPT can assist them with some aspects of content creation, but it can't perform the wide range of tasks that a VA can handle.

Social media managers are responsible for creating, publishing, and managing content on different social media platforms. They also have experience in social media marketing, community management, content strategy, and analytics. ChatGPT can assist with generating ideas for things like social media posts and rewriting text, but it can't replace the experience and knowledge that a social media manager brings to the table.

You can, however, invest in ChatGPT training for your team members to ensure their skills are as up-to-date as possible. Just like when the computer came along and people had to learn how to use that ground-breaking new technology, you and your team members will need to learn the most effective ways to use AI tools like ChatGPT. And in future, ask new hires what ChatGPT experience they have.

How Can You Make the Most of ChatGPT as a Coach? 

I can't reiterate this enough: the key to getting the most from ChatGPT is to be very specific with your prompts. 

Just like with computer programming, if you put garbage in, you'll get garbage out. 

But the more accurate detail you provide, the better the results will be. 

For example, I recently asked ChatGPT to create a quiz on people's anxiety and mindset around finance. The result wasn't great since anxiety and mindset got mixed up and ChatGPT provided a lot of quiz questions around finance skills instead.

I decided to focus on mindset and provided it with specific instructions, such as asking ChatGPT to include a list of 10 questions with 3 answers for each, a scoring system, a key to the results, and the next steps people can take. 

I then asked ChatGPT to rewrite the results key to directly address the quiz-taker as 'you'. That's exactly how I worded my question, and ChatGPT did the heavy lifting to rewrite those bits.

The output was a great starting point. It wasn't a finished quiz, and it still needs work and editing before it can become a great quiz. But at least I didn't have to start from scratch!

It's also worth noting that it's necessary to edit and tailor the output generated by ChatGPT. I know I've mentioned this several times, but its worth repeating. You can use ChatGPT to generate ideas, but it's important to put your own spin on things and make the content truly your own.

How We Used Chat GPT in This Article...

ChatGPT Outline

I (Sharyn) quickly repurposed an email answer and pasted it into the Team Whatsapp chat.

Sarah picked up the answer and asked ChatGPT to create an outline for a blog post based on my email. [See above.]

Sarah then picked out the elements she felt made a blog post and added them into a WordPress draft as H2 headlines. She then started writing the content.

As you can see, she added in more elements and content to the outline than what was recommended.  

I popped some of the content back into ChatGPT to test out whether it could add in some commas in the right places (it did). Apparently [insert comma here] there's a shortage of commas in the UK and Sarah uses them sparingly. 

I then edited the post and removed the UK spelling that sometimes wanders back in, and then added the tiny bit of humor [pretty sparingly].

I also added in a little more detail to our AI journey that Sarah wasn't aware of.  

Another team member asked if AI was going to replace them, so Sarah delved further and wrote the section on whether Chat GPT can replace team members. I edited out the part where it was suggested 'yes it would', once it had learned to make a cup of tea properly. [That would be Sarah's brand of humor added back in!]

Other members of Team Sparks looked at the post and made suggestions. Our SEO Consultant suggested adding in the word ChatGPT into the H2 headings. The AI did not make specific H2 headings suggestion in the outline, and we didn't ask for them. We hadn't asked it for keyword or phrases. There's still a lot we have to learn about using AI in content. 

There are aspects to content creation that STILL require human beings.

As you can see from the outline to reading the finished post, there's a lot of this content that relies on human beings, the skills we have, our experiences, and our instincts. There are things that we do intuitively that AI doesn't know how to do...

Chat GPT Comma Joke

ChatGPT is an incredibly powerful tool that coaches can use to create better content. But it's not replacing anyone yet.  And I don't think it ever will!

It can help with everything from brainstorming ideas to polishing your final draft. However, it's important to remember that the results will be most effective if you're specific with your prompts and take the time to edit and personalize the output.

Just like when people panicked over computers, worrying that they would replace people, I think ChatGPT will become a new tool that can be extremely helpful once mastered. Over time, learning how to use ChatGPT will become a skill that you and your team members develop to help use your time more productively and produce higher-quality output.

Give ChatGPT a try and see how it can help you take your white label content to the next level!

sharyn sheldon signature 2020 1 2


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  1. I've attended lots of information sessions and training which included using ChatGPT, but I really enjoyed the details you included in this post, Sharyn, as well as the spot of (humour) humor. Yes, after living in the United States for over 30 years, I still revert to my English spelling from time to time.

    ChatGPT is definitely a useful tool, yet, as you so aptly pointed out, the results will be based on our input. It's no wonder that so many creative marketers are adding their own framework to make the Ai more effective and efficient!

    1. Yvonne, I’m definitely having a little fun with it. But you have to limit your time since it’s like Google research – you can just end up going down a rabbit hole when your time could be spent better elsewhere!

  2. Excellent points! I love that you included how you used ChatGPT to create this article and the people invloved in your workflow, too. I keep forgetting to tell ChatGPT that I ALWAYS use the Oxford Comma. This would cut out extra punctuation editing on my end. Now, about that cup of tea… off to make my own. *sigh*

    1. Lol, my husband is British, so I know all about the merits of a good cup of tea!
      By the way, I tried using ChatGPT to edit something, but I wasn’t in love with how it did it. It kept shortening up things and taking out the personality.
      Grammarly paid account is pretty good too, though you have to go through every suggestion.

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