Customer service automation can be a touch-and-go experience for the people on the receiving end. Some customers are left with the satisfaction of a quick solution, while others are left tearing their hair out in frustration. You can probably recall a time you purchased a product that turned out to be, well… not exactly what you’d hoped for. You started the long and annoying process of trying to get a replacement or refund. At every turn, you were met with a blockade of robots challenging … [Read more...] about Customer Service Automation: 5 Tips for Tapping Technology to Deliver World-Class Service
Content in Action
How to Create Video Tutorials to Boost the Value of Your Brandable Content
Some of the most shared videos online are ones that step-by-step teach a person how to do something. Video is also a great add-on to any brandable, PLR content or written training program. It gives people another way to learn, especially for those who are more visual. One quick way to get ideas for these demo-type videos is to take information from your existing content and create video tutorials to illustrate tasks for your customers. In the video below, I show you a couple examples of … [Read more...] about How to Create Video Tutorials to Boost the Value of Your Brandable Content
How to Quickly Record and Edit Your Audio (for Free) with Audacity
Need to record some audio for a video, podcast, audio book, or other content? It doesn't have to be a technophobe's worst nightmare. In fact, I'm going to show you exactly how anyone can quickly and easily record and edit audio and get professional results. I use a simple, free software called Audacity. And I'm definitely NOT a tech wizard. The key is to keep it simple and use a little advance planning. Here's the video where I walk through a demo of how to use Audacity to record your … [Read more...] about How to Quickly Record and Edit Your Audio (for Free) with Audacity
3-Step Content Strategy: How to Get Your Content in Front of the Right Audience
You probably already know that creating content is a prime way of showcasing the results you can get for your clients. You may also know it's one of the most effective methods of developing relationships with your customers, establishing yourself as an industry leader, and building a loyal customer base. But, does your content strategy look a bit, well, like this...? So, where do you start? When you have a blank canvas, figuring out what content to create and where to publish it is a … [Read more...] about 3-Step Content Strategy: How to Get Your Content in Front of the Right Audience
How to Set Up a Sales Funnel with Done-for-You Content
Many of my customers and readers struggle with the initial set up of a product, whether it's to profit from the done-for-you, licensed content they've purchased or their own products. To help out, I created a mind map of all the basic steps involved for setting up your first sales funnel. In the video below, I walk through the different main tasks involved. I don't go into all the technical aspects since they vary so much from one tool to the next, but you'll get a very good overview of what … [Read more...] about How to Set Up a Sales Funnel with Done-for-You Content
Interview with Danny Iny on Challenges of Building Online Courses that Get Results
Do you struggle at all with building online courses that will be profitable AND get amazing results for your students? I recently did a short audio interview (19 minutes) with Danny Iny of The Course Builder's Laboratory in which we discussed the following challenges: Differentiating yourself in a crowded market where many others are selling courses on the same topic as you (and some are from big names in the industry) Building the right amount of interactivity and support into an … [Read more...] about Interview with Danny Iny on Challenges of Building Online Courses that Get Results
Facilitation Skills: Tips for Encouraging Interaction and Engagement in Your Courses
Are you happy with the results you’re getting when you facilitate your courses or other group sessions? Standing up in front of a group of people and singing a song or acting out a performance might earn you a round of applause in some situations. Even an interesting presentation can result in a standing ovation. But facilitating a workshop or group discussion probably won’t have the same effect. So how do you know if you’re doing it well? You can have amazing, professional quality content … [Read more...] about Facilitation Skills: Tips for Encouraging Interaction and Engagement in Your Courses
How to Use Content Upgrades to Build Your List (with Done-for-You Content)
Have you heard the term 'content upgrades' bandied about among marketers? Not sure what they're all about or what exactly to do? Don't worry. I'm going to give you the formula, step-by-step, for how to create and set up a content upgrade to build a list of leads on autopilot. And you don't even have to create the upgrade all by yourself. All you'll need is: A blog or website An idea for a blog post or article (or an existing one that you love) An email autoresponder service … [Read more...] about How to Use Content Upgrades to Build Your List (with Done-for-You Content)
