Have you thought about what you'll do once you've created your first online course or offline workshop? How will you scale your business and maximize the sales you get from each student - WITHOUT working every minute of every day? One easy, time-saving strategy is to start with a single, brandable (PLR) course and design an online course 'curriculum'. Customers in our Content Sparks Mastermind Group have used this concept to design offers like: An online Academy A step-by-step … [Read more...] about How to Design an Online Course Curriculum, Product Suite, or Training Series [Worksheet]
Content in Action
Customer Lifecycle Marketing for Business Coaches and Consultants
Sales funnels are the dinosaurs of marketing. New business owners used to be told that all they had to do is keep building funnels and the money would follow. And yes, funnels still play a part in your marketing. But it's just a small part in a much larger picture. When it comes to growing your coaching business, Customer Lifecycle Marketing is the strategy that will lead to GREATER income with LESS expense and effort. Consider these stats: Based on those number, it … [Read more...] about Customer Lifecycle Marketing for Business Coaches and Consultants
How to Quickly Customize Your Brandable PLR Content [Checklist]
Customers ask me regularly how they can quickly customize their brandable (aka PLR) course content so that it's unique to themselves and their market. No one wants to spend days on rewriting since it defeats half the purpose of buying done-for-you content, which is to save time. Even when you do want to make edits, you're saving hours and hours of time on the research, designing, and structuring of your course content. But sometimes you just need to get some content out the door. With that … [Read more...] about How to Quickly Customize Your Brandable PLR Content [Checklist]
How to Improve Your Business Writing Skills [Quick Tips & Checklist]
The most essential success skill in business is communication, whether it's with customers and clients, prospects, employees, colleagues, or vendors and contractors. Poor communication skills can result in confused clients, poor quality work from employees, the wrong deliverables from vendors, ineffective lead generation, low customer conversion rates, rejected business proposals, high bounce rates on your blog, and a host of other problems. Practically every interaction in your … [Read more...] about How to Improve Your Business Writing Skills [Quick Tips & Checklist]
How to Build a Learning Community for Your Online Course
To have a successful online course, your students need to see results. More specifically, they need to see the results that you promised. But how can you help them get there without working one-on-one with each person? [NOTE: we also mention this in our post on 8 Ways to Make Your Online Course Unique] Completing a course online, especially a self-paced one, can be lonely and isolating. Even if students can contact you personally, that’s not the same as having a group of like-minded … [Read more...] about How to Build a Learning Community for Your Online Course
10 PowerPoint Tips for Better Slides in Under 5 Minutes
Want to spice up your slideshows with some simple PowerPoint tricks? Below is the edited replay of the special guest training with Ellen Finkelstein (of Power Pointers Quarter Hour): In the webinar, Ellen showed us 10 different 'hacks' for making your slides more engaging and professional-looking. She did a step-by-step walk through of each, including examples of how you can apply them in your own presentations. Ellen even used slides from our Storytelling in Marketing course in her … [Read more...] about 10 PowerPoint Tips for Better Slides in Under 5 Minutes
How to Automate Your Product Launch Bonuses with ActiveCampaign Goals
Want to add some scarcity to your next course or product launch... on autopilot? Offering an early bird bonus at the start of a launch motivates people to buy right away, rather than waiting until the last minute. However, you don't want to have to send your bonuses manually or stay up until midnight to stop your early bird offer. Instead, you can set up a very simple automation using the 'goal date' feature in ActiveCampaign, my favorite email marketing platform. Check out my video … [Read more...] about How to Automate Your Product Launch Bonuses with ActiveCampaign Goals
Creating and Selling Online Courses – a Round Up
We like to think we're pretty good at creating online courses. But where would the fun be in not sharing that knowledge with you?! We've published quite a few articles in the past with information about creating online courses. From idea conception, to picking titles, right up to getting an audience for your course. Here's a quick round-up of our best pieces: The 3 Types of Online Courses You Need to Grow Your Business Online courses are easier than ever to create, launch, … [Read more...] about Creating and Selling Online Courses – a Round Up
