The most essential success skill in business is communication, whether it's with customers and clients, prospects, employees, colleagues, or vendors and contractors. Poor communication skills can result in confused clients, poor quality work from employees, the wrong deliverables from vendors, ineffective lead generation, low customer conversion rates, rejected business proposals, high bounce rates on your blog, and a host of other problems. Practically every interaction in your … [Read more...] about How to Improve Your Business Writing Skills [Quick Tips & Checklist]
Content Tips and Teaching Ideas
How to Build a Learning Community for Your Online Course
To have a successful online course, your students need to see results. More specifically, they need to see the results that you promised. But how can you help them get there without working one-on-one with each person? [NOTE: we also mention this in our post on 8 Ways to Make Your Online Course Unique] Completing a course online, especially a self-paced one, can be lonely and isolating. Even if students can contact you personally, that’s not the same as having a group of like-minded … [Read more...] about How to Build a Learning Community for Your Online Course
10 PowerPoint Tips for Better Slides in Under 5 Minutes
Want to spice up your slideshows with some simple PowerPoint tricks? Below is the edited replay of the special guest training with Ellen Finkelstein (of Power Pointers Quarter Hour): In the webinar, Ellen showed us 10 different 'hacks' for making your slides more engaging and professional-looking. She did a step-by-step walk through of each, including examples of how you can apply them in your own presentations. Ellen even used slides from our Storytelling in Marketing course in her … [Read more...] about 10 PowerPoint Tips for Better Slides in Under 5 Minutes
Creating and Selling Online Courses – a Round Up
We like to think we're pretty good at creating online courses. But where would the fun be in not sharing that knowledge with you?! We've published quite a few articles in the past with information about creating online courses. From idea conception, to picking titles, right up to getting an audience for your course. Here's a quick round-up of our best pieces: The 3 Types of Online Courses You Need to Grow Your Business Online courses are easier than ever to create, launch, … [Read more...] about Creating and Selling Online Courses – a Round Up
How to Create a Course Sales Page that Converts [Key Steps & Content to Include]
Let’s say you have a course you want to sell, whether you’ve created it from scratch or used a brandable, done-for-you course kit from Content Sparks. How are you going to convince people to buy it? Unless you have a group of students waiting to open their wallets, no questions asked, you need to create a sales page for your course. This is the page online where you persuade your ideal student that your program is exactly what they want and need. And then you give them a place to … [Read more...] about How to Create a Course Sales Page that Converts [Key Steps & Content to Include]
How to Make Your Online Course Unique – Demo Using PLR
One of the biggest challenges I always hear from customers is "How can I make my course unique?" If you've purchased any Private Label Rights (PLR), brandable, white label, or other done-for-you content, you'll probably have felt that same concern. After all, you want to stand out in your market. You want to be seen as an expert in your field who people can trust - someone who knows what they're talking about. Many content providers will tell you to rewrite their content according to a … [Read more...] about How to Make Your Online Course Unique – Demo Using PLR
Content Buyer’s Checklist: 5 Factors to Consider BEFORE You Buy Brandable (PLR) Content
When you see new brandable (PLR) content for sale, how do you decide whether to buy it or not? Usually, when it's first released, content packages are offered at a great price. Sometimes, the price is unbelievably or even suspiciously low. But that doesn't mean you should jump to grab it on the off chance that you'll one day make use of the content. Not only will you be tapping some of your own precious time to evaluate and then use the content, you also have to consider the impact … [Read more...] about Content Buyer’s Checklist: 5 Factors to Consider BEFORE You Buy Brandable (PLR) Content
Interview with Danny Iny on Challenges of Building Online Courses that Get Results
Do you struggle at all with building online courses that will be profitable AND get amazing results for your students? I recently did a short audio interview (19 minutes) with Danny Iny of The Course Builder's Laboratory in which we discussed the following challenges: Differentiating yourself in a crowded market where many others are selling courses on the same topic as you (and some are from big names in the industry) Building the right amount of interactivity and support into an … [Read more...] about Interview with Danny Iny on Challenges of Building Online Courses that Get Results
