Want to add some scarcity to your next course or product launch... on autopilot? Offering an early bird bonus at the start of a launch motivates people to buy right away, rather than waiting until the last minute. However, you don't want to have to send your bonuses manually or stay up until midnight to stop your early bird offer. Instead, you can set up a very simple automation using the 'goal date' feature in ActiveCampaign, my favorite email marketing platform. Check out my video … [Read more...] about How to Automate Your Product Launch Bonuses with ActiveCampaign Goals
Email Marketing
How to Quickly Create an Online Course with WordPress
Here's a hard truth: Your target customers aren't going to buy anything from you if they don't know you can deliver results. Unless you've already proven you can help them, you're always going to be fighting an uphill battle for sales. Fortunately, there's an easy way to show your value and win loyal followers at the same time. Create a short, online course that gets those ideal customers onto your email list. If you deliver your course to subscribers over several emails, as an 'eCourse', … [Read more...] about How to Quickly Create an Online Course with WordPress
19 Topic Ideas for Your Next Email (plus 33 more)
You've set up your lead magnet and opt-in page. You've started attracting new subscribers to your email list. Fantastic! But now what? You've planned a few initial emails as part of a sales funnel, but what should you email about next? If you want to build a profitable relationship with your list, you have to send regular emails. Otherwise, they'll forget that you exist. And when you decide to reappear, you'll get more unsubscribes than the increased sales you aimed for. Keeping up a … [Read more...] about 19 Topic Ideas for Your Next Email (plus 33 more)
How to Use Content Upgrades to Build Your List (with Done-for-You Content)
Have you heard the term 'content upgrades' bandied about among marketers? Not sure what they're all about or what exactly to do? Don't worry. I'm going to give you the formula, step-by-step, for how to create and set up a content upgrade to build a list of leads on autopilot. And you don't even have to create the upgrade all by yourself. All you'll need is: A blog or website An idea for a blog post or article (or an existing one that you love) An email autoresponder … [Read more...] about How to Use Content Upgrades to Build Your List (with Done-for-You Content)
Exceptional Email Subject Lines [Round Up]
Why do some emails get opened and others passed over blindly? It's all about what people see in their email preview. That's usually who it's from, the subject line, and maybe a tiny snippet of the contents. And it's the subject line that has the biggest impact. A little while back, we wrote an article with 23 Tips for the Best Email Subject Lines That Get Opened. Now, we've done some more research to see what makes an email subject line more 'open-worthy' than others. Which ones get … [Read more...] about Exceptional Email Subject Lines [Round Up]
How to Automatically Share Email to Social Media
Your email content is only as good as the subscribers who read it. Or is it? By posting your emails to social media also, you open it up to a much larger audience. These include people who are NOT on your email list, but who SHOULD be. You just have to show them how much value you have to offer. In most email autoresponder services, there's an option to share an email to specific social media sites before you mail out. In my case, I use Aweber and can share to Facebook and Twitter. In … [Read more...] about How to Automatically Share Email to Social Media
How to Create Pretty Links for Your Emails and Posts
Do you ever share links with your readers, subscribers, followers, customers, or anyone else you interact with? Of course you do! And not only should you be sharing your own and affiliate links in your content, they should be in emails, on webinars and Hangouts, or even on your business cards. Unfortunately, many links (particularly affiliate ones) are too long and ugly to be memorable or easy to say out loud. In this video tutorial, I show you how to use my favorite tool for making … [Read more...] about How to Create Pretty Links for Your Emails and Posts
How to Use Alt Text for Images in Email – 2 Reasons It’s Critical
Are you using images in your emails? I hope so! While there are some email platforms that don't show images as a default, they're still an important part of making your emails interesting and engaging visually. However, you have to allow for people who aren't seeing the images right away. You need to do something to encourage those readers to display your images. Also, if you have an image at the top of your email, like a header logo, whatever you have as alt text will show up in people's … [Read more...] about How to Use Alt Text for Images in Email – 2 Reasons It’s Critical
