Customer service automation can be a touch-and-go experience for the people on the receiving end. Some customers are left with the satisfaction of a quick solution, while others are left tearing their hair out in frustration. You can probably recall a time you purchased a product that turned out to be, well… not exactly what you’d hoped for. You started the long and annoying process of trying to get a replacement or refund. At every turn, you were met with a blockade of robots challenging … [Read more...] about Customer Service Automation: 5 Tips for Tapping Technology to Deliver World-Class Service
Productivity Tools
2 Easy Video Player Options for Your Website
Need a simple video player for displaying videos on your website (that doesn't require a degree in computer programming)? I've done some tutorials in the past on how you can convert your slides to video, but I haven't shown you how to actually get them on your site. So, in the following video I demo two very easy ways you can use to display and manage your videos. The first is one you already know - YouTube. However, it's difficult to manage all your videos there, and you have to go back … [Read more...] about 2 Easy Video Player Options for Your Website
Demo: My Favorite Project Management Tool for Getting Everything Done
'Project Management' sounds like such a grand, complex, forbidding skill. And yes, when it comes to large jobs, such as developing new financial software, it can be hugely challenging. However, you need to think of this skill from the viewpoint of a solo entrepreneur or small business owner. In that case... When you apply the concepts of traditional project management to your smaller projects, it can mean the difference between huge success and minor progress. My customers often ask me how … [Read more...] about Demo: My Favorite Project Management Tool for Getting Everything Done
Our Favorite Sources for FREE Royalty-Free Images
I say it all the time when I talk about how to customize your content, but it bears repeating: You must add images and graphics to your content to make it engaging and shareable! Visuals are among the top content shared on social media. Check out this statistic: Socialbakers.com looked at the top 10% of posts made by more than 30,000 Facebook brand pages and found that photos saw the most action—with a whopping 87% of total interactions. No other content type claimed more than 4% of the … [Read more...] about Our Favorite Sources for FREE Royalty-Free Images
Our Favorite Visual Content Creation Tool for Repurposing Content
One of the easiest ways to repurpose your customizable content from Content Sparks and expand your content marketing exponentially is to... Create visuals that share key points from your written content. Many people prefer to consume their information in a visual format, so you'll be appealing to different learning styles. Plus, by sharing the visuals on a variety of platforms, you'll be getting more exposure and awareness of you and your brand. An even better reason to … [Read more...] about Our Favorite Visual Content Creation Tool for Repurposing Content
Demo of OptimizePress – My Favorite Tool for Sales Pages
Do you struggle with getting your sales pages, opt-in pages, or other landing pages to look 'just right'? Or maybe your current ones are a little dated, with old-fashioned styling and images? My customers often ask me what tool I use to create my big sales pages and opt-in pages. The answer is: ==> OptimizePress I love the total flexibility I get to create any layout I want. And I adore the fact that I don't have to be techy or know any coding. The only criticism I have is that … [Read more...] about Demo of OptimizePress – My Favorite Tool for Sales Pages
9 Formulas for High-Converting Headlines
Your headline is what determines whether your reader will: Read past the first word of a post Open your email Pay attention to your sales page Give you another second of their time That's a lot of responsibility! It's also why copywriters and content marketers can spend more time on their headline than on writing their content. However, there are headline formulas that have been proven to work again and again. We put a few of those into the infographic below. There are 9 … [Read more...] about 9 Formulas for High-Converting Headlines
How To Create a Basic Mind Map in Freemind
Mind Maps are my own secret weapon for designing all my products, strategizing, getting a handle on what's going on in my business, and for all sorts of "thought"-based activities. A lot of my marketer friends swear by them too. That's why I created my white label training program on Mastering Mind Maps for Business! To give you a taste, I'm posting one of the tutorial videos I added to the program, which you can share with your customers and clients. There's a whole series in the … [Read more...] about How To Create a Basic Mind Map in Freemind
