Does your market know who YOU are, as a person? If you are the face of your company, such as a coach or author, it's a given that people will associate your brand with you. However, if you're a business where your product or service is the brand, it's a little more difficult for your market to recognize you. And in either case, if you don't have a clear brand voice, it's unlikely that anyone will recognize you without a name, logo, or face. And it's impossible for customers to form … [Read more...] about Brand Voice: Does Your Content Sound Like You?
We've all heard it before. Customers buy from companies they know, like, and trust. Customers also prefer to buy from businesses they respect and relate to. Your core business values may be one of the driving forces behind your brand, but they're so much more than that. The principles by which you operate your business are what attract the right customers. They attract the right employees and motivate them daily. They also attract the right business partners while helping to guide … [Read more...] about How to Identify Core Values for Your Business
Our official rebranding launch may be over, but we're really just getting started! It's going to involve a lot of hard work, content creation, and consistency to make sure Content Sparks lights up the world customizable content. If you missed the 7-part story of our rebranding, you can read it in previous posts OR check out the summary infographic below: CLICK HERE to get your free Content Planning Template to help you get a jump-start on your content marketing … [Read more...] about Rebranding – The Story Summary
This is the seventh and last installment in our story about the rebranding of our business. Be sure to check out parts One, Two, Three, Four, Five and Six After months of brainstorming, planning, writing and designing, our rebranding project was ready to launch. We knew it was critical to announce the changes in a way which would allow our various audiences to understand, identify with, and remember our new branding. For that to happen, we needed a launch plan. And we needed to think … [Read more...] about Rebranding: The Content Sparks Launch
This is the sixth installment in our story about the rebranding of our business. Be sure to check out parts One, Two, Three, Four, and Five. Once our new logo was finalized, we turned our attention to redesigning our website and transferring everything over to our new domain. Our new branding would need to shine through, both in the textual and visual elements of the website. We planned to use the colors in the logo sparks throughout the website to put a visual stamp on the branding. In … [Read more...] about Rebranding: The Content Sparks Website Design
This is the fifth installment in our story about the rebranding of our business. Be sure to check out parts One, Two, Three, and Four After selecting our new name, we needed to start rebranding our visual image and all our marketing materials. The first, and arguably the most important visual element to rebrand, was our logo. Melanie McDonald at Distinctive Design Solutions was responsible for the design work. We initially asked for two logo design concepts to be developed, knowing that we … [Read more...] about Rebranding: The ContentSparks Logo
This is the fourth installment in our story about the rebranding of our business. Check out parts One, Two and Three. What’s in a name? Well, quite a lot actually. Choosing a business name is a critical component in any branding or rebranding process and it’s one that can really cause you problems if you don’t get it right. We knew we wanted to change our business name to something more representative of what we do. We also wanted our name to be easy to remember and to be available as a … [Read more...] about Rebranding: The Name
This is the third installment in our story about the rebranding of our business. Check out parts One and Two. Rebranding is an involved, complicated, sometimes overwhelming process – and we knew that overwhelm could derail everything if we were not on top of what needed to be done, who needed to do it, and by when. The first stage involved a significant amount of brainstorming and research. We wanted to answer questions like: What are our goals? Who are our existing … [Read more...] about Rebranding: The Plans