How to Start an Email List from Scratch

One of the most valuable assets any successful business has is a targeted email list.

It's your direct line of communication to each of your followers, allowing you to:

Nurture relationships that convert leads to paying customers
Share information that demonstrates the value you offer
Recommend relevant products and services to people who trust you
Help your customers get the best results from their purchases
Grow a loyal base of followers who buy from you again and again

So why doesn't every business owner focus on building an email list?

Usually it's because they're either overwhelmed by the idea, haven't gotten around to it yet, or haven't had success with email marketing in the past.

And often it's because they're sucked into the temptation of trendy, shiny marketing tactics that may or may not give results.

But email marketing is proven to work. In fact,

73% of senior-level marketers believe email marketing is core to their business,

...as email is a critical touchpoint along the customer journey. (Salesforce)

And with our course on 'How to Build an Email List from Scratch', you'll help your audience create and implement this priceless piece of their business.

You'll walk your students through a step-by-step process for identifying exactly who they want to attract, putting in place all the pieces needed to get those people subscribed (on autopilot), and leveraging their list to supercharge their success.

Even better, when you purchase a license to How to Build an Email List from Scratch, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.

How to Build an Email List from Scratch is designed to be delivered in whatever format makes the most sense for YOUR audience. For example, you can deliver it as any or all of the following:

2-day in-person, hands-on workshop (or VIP retreat)
Online course with both text and a series of 20 or more bite-sized videos
Webinar series with 4 or more live, interactive sessions (plus handouts)
Self-study eBook with Action Guide (add a coaching upsell to increase value)
Dripped email course with attached worksheets (add links to your other programs!)

Module 3 - Plot Your Customer's Journey

Your email list is a key tool for guiding customers through a journey from prospect to loyal, repeat buyer. But you can only use your list effectively if you know the steps you want people to take on that journey.

In Module 3, you'll show your students how to plot the journey they want their clients and customers to take once they have subscribed, so your students have clear objectives about how to nurture relationship with subscribers … and generate more business down the line

Module 5 - Set Up Your Automated List Building System

Your students have their free gift to entice people onto their list, so now they need a way for those target subscribers to provide their email address and receive their gift and future emails. That's where an email marketing platform and autoresponder come in, along with opt-in forms and pages.

In Module 5, you'll help your students set up the critical systems they need for building their list, so that ther list building can run on autopilot while they focus on other areas of their business.

Module 6 - Write and Schedule Your First Relationship-Building Email Sequence

Now that potential clients and customers have ‘raised their hands’ and said ‘yes, I want to know more’, your students need to make sure that subscribers remain engaged and don't just unsubscribe from their list.

In Module 6, you'll guide your students through writing their first follow-up email sequence to nurture their subscriber relationships, so that they build a community of people who will be interested in receiving their offers of help.

Conclusion and Next Steps

Once your students have reflected on their progress, they'll want to make plans for going further to accelerate their business and give value to their customers.

In this concluding module, you’ll help your students make a plan to include additional ways to continue driving traffic to their opt-in page, so that their list keeps expanding and their business revenue grows as a result. And, you'll have them identify valuable follow-up content they can offer to keep potential customers engaged, so that their subscribers gradually grow to know, like, and trust them.

Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans)
Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google)
Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales
Instructions for Using Your Content - which give you additional tips for for using and repurposing your content in different ways.

Opt-In Slideshow - which gives you the opt-in report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
Opt-In Cheat Sheet - which gives you a summary outline of the opt-in report as another alternate lead magnet (people love content they can consume quickly)
30 Social Media Posts - which give you pre-written tips to share not just on Twitter, but on all your social media (try putting them on shareable images too!)

You can see that Content Sparks programs pack in a lot of value.

That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.

But don’t worry, the cost is going to be MUCH less than you think.

Much less than it should be, based on the value of this program...

Much less than courses that teach you how to create a program like this yourself...

(Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.)

Much less than hiring a team to help you design your program and create content...

And MUCH, MUCH less than learning how to create a program like this by trial and error...

...where you can lose money AND get zero sales.

So let’s say, conservatively, that you can create this course yourself for $8,000.

Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.

(If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)

So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.

For example, here's the approximate amount of time it takes us to create a course like this one...

But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...

And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...

And after all of that, you don’t know if anyone is going to buy...

Especially if you’ve never sold your own program before.

OR, you can easily and quickly create your own courses...

Using ready-to-go programs from a company with a long track record of success...

And expand your business...

Earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

So, as part of this offer...

You won't pay $8,000...

You won't pay $3,500...

You won't even pay $1,250...

And so I stayed stuck...

...until I discovered brandable, done-for-you content.

For instance, I used this ready-to-go content to create bonuses for products I wanted to promote.

All I had to do was download it, add some points I thought were important, and brand it.

I saved at least a day of work this way, and at the time, I was billing out $2,000/day.

I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.

Still, I noticed some problems with the brandable content out there...

For one thing, some of the products weren't designed for learning and taking action.

And when they were, the content was sometimes outsourced to non-native English speakers.

Also, a lot of the done-for-you content out there was pretty bad...

The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a LOT of time editing it.

So that's why I started Content Sparks, to provide high-quality, customizable sales and marketing courses.

Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years... courses that get results.

Just imagine this scenario:

"When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period."

Daniel Ulin, CEO and Founder, DHU Marketing

Instead of thousands of dollars and hundreds of hours sunk into a program that may or may not sell...

You get completely customizable, ready-to-teach courses with lead generation materials to attract customers and clients, developed by a team with more than 30 years of sales and marketing experience...instantly.

And you get to take your business to the next level, while providing incredible value for your customers.

They’re going to love you for it.

And instead of paying $5,000+, you can get your choice of the course content, instructor materials, and lead generation materials, all for these special low prices...

Ready to add a new program to your offers?

Launch Your Own Course on How to Build an Email List from Scratch

Just Download Our 'Done-for-You' Course Kit and Go!

Here's Exactly What You'll Get in 'How to Build an Email List from Scratch'...

Here's how...

Then use your new course to...

Here's what you'll teach in How to Build an Email List from Scratch...

And to teach the program above, here’s exactly what you’ll get in How to Build an Email List from Scratch:

Part 1: Student Materials for Learning & Implementation

You'll also get the following...

Part 2: Instructor Materials to Teach Your Course

You'll also get the following...

Part 3: Lead Generation Materials to Attract Clients & Customers

You'll also get the following...

Take a Sneak Peek Inside the Course

Want to see a sample?

So What Does All of This Cost?

Flash Content

$47

Beacon Content

$147

Blaze Content

$297

100% No Risk Guarantee

But Will Done-For-You Programs from Content Sparks REALLY Boost My Revenue?

You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:

Imagine creating a year of courses, or a full membership site....

The Thing to Keep In Mind...

So, Here's What You'll REALLY Get with 'How to Build an Email List from Scratch'...

Here's a recap of what you'll get with each package...

Flash Content

$47

Beacon Content

$147

Blaze Content

$297

Flash

$47

Beacon

$147

Blaze

$297