Social media marketing is a numbers game, right? The more followers you get, the more conversions you’ll make, and the more likes, shares, retweets or ‘whatever-they-are’s, the more sales you’ll make… right…? Well, actually, that's not true. Being effective at using social media isn't as simple as drawing person after person in to your social ‘web’ and expecting them to buy from you. The first step in the process of converting a ‘like’ to a sale is finding the right audience on … [Read more...] about Boost Your Social Media Engagement with These 6 Types of Content
Archives for September 2016
Does your market know who YOU are, as a person? If you are the face of your company, such as a coach or author, it's a given that people will associate your brand with you. However, if you're a business where your product or service is the brand, it's a little more difficult for your market to recognize you. And in either case, if you don't have a clear brand voice, it's unlikely that anyone will recognize you without a name, logo, or face. And it's impossible for customers to form … [Read more...] about Brand Voice: Does Your Content Sound Like You?