The Art of Persuasive Selling is the perfect answer for people who are uncomfortable with the whole concept of selling. It is designed to change their mindset about ‘sales' and walk them through the 9 keys to using a customer-focused selling approach. With their new mindset towards selling, your learners discover that it's a natural process to persuade customers to buy their products or services. No tricks or deception involved, ever!
This content bundle contains a report/course book, workbook, graphics, handouts, slides, and other content that can be used for promotion. Use the content to create a webinar, self-study course, email series, workshop or more.
The Art of Persuasive Selling contains the following:
- Introduction to the Modern-Day Marketer
- Expertise – The First Key to Successful Selling
- How to Put Yourself in Your Customers' Shoes
- Good Selling Is about Demonstrating and Educating
- Great Sales Copy without the Hype
- Storytelling in Marketing – How to Tell Your Story
- Social Proof – Why It Works and How to Use It
- Freebies and Giveaways – The Power of a Gift
- Triggering More Sales with Scarcity
- Repetition and Marketing – Why It Works
- The Art of Persuasive Selling – Course Book (6960 words, 35 pages)
- Course Workbook (Worksheets for completing the learning activities) – 17 pages
- 10-Point Sales Letter Checklist (Make sure you have all of these in your sales letter)
- Worksheet for Writing Your Story
- Infographic (Expertise – The #1 Key to Successful Selling. In .ppt and .png)
- Graphic Model (Persuasive Selling model .ppt and .png)
- Persuasive Selling Checklist (All point covered in the report in a checklist format)
- Slideshow (Complete presentation of everything in the course, with speaker notes) – 100 slides
- Speaker Notes (Your teaching script is included in the notes section of the slides and follows the Course Book)
- Course Overview, Objectives and Learning Activities
- Instructions for using your new content
- 10 Ideas for Freebies and Giveaways (Use as giveaway or as course handout)
- Top 10 Dos and Don'ts of Persuasive Selling (Checklist in .ppt and .pdf – Use as giveaway or course handout)
- Tweets (Pre-written tweets about topics covered in the report)
- Editable eCover Templates (10 Designs in 2D psd, ready to convert to your own branded eCovers)
The Art of Persuasive Selling
Take a look at some screenshots of the content you'll get:
Main content is delivered in .doc. Graphics are in .png and .ppt. Tweets are in .xls. eCovers are in .png and .psd.
Using Your Content
Ideas for Using Your Content:
- Hold a webinar or teleseminar and use the slides and embedded script for talking points. Then follow up with paid coaching sessions that go into more detail about implementing what participants learned.
- Customize and sell your own ecourse, using the tools included to help readers put what they learn into action.
- Create your own live workshop or seminar, using the slides for the presentation and the Course Book, Workbook and other handouts as additional content. Don't forget to capture email addresses so you can follow-up!
- Add the content to your paid membership site as a valuable learning resource for your members.
- Use the slides to record videos to add to a self-study or ecourse, or use just a few to create promo videos.
- Use sections of the content as part of an autoresponder series that promotes an ebook or course, either your own or as an affiliate.
- Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar or ecourse.
- Share the infographic on social media to promote your business, your products, and your brand to drive traffic to your website.
- Share the graphic model with customers as a handy resource and reminder.
- Use a couple of the handouts as free giveaways to build your list or build your relationship with your list.
- Use portions of the content on your blog for educating your readers.
- Use the outlines to rewrite the content and distribute on guest blogs and directories to establish yourself as an expert and drive traffic back to your site or to your own or an affiliate offer.
- Combine the content with other courses to create an even larger course or series of courses.
- Use the tweets or snippets of the content as tweets to fill up your social media schedule or as tips of the day.
- Use the content and tools for yourself with your clients or to learn more about this topic.
Want to see samples? Here's a section from the “Good Selling Is About Demonstrating and Educating”:
Selling isn't about forcing a product down anybody's throat. Especially in today's consumer market, where people have more choices than ever before, hard-sell tactics should be avoided. As a salesperson or marketer, you need to demonstrate and educate. Your customer will choose your product if it's truly right for them.
Demonstrating and educating means giving your customer all the information they need to understand what you're selling, and all the details they personally need to know about it. This should be the purpose of your sales process.
Marketing as Teaching
You may need to start by educating prospects about your general topic first. If you're selling health products, you'll need to explain not just the benefits, but also how the products work to achieve their results. For any type of technological products, unless your target market consists of technology experts, you'll need to assume your prospects have no prior knowledge. Break difficult subjects into more easily digestible pieces to help them understand. Make your site a go-to for information on everything related to the products you sell.
The Art of Persuasive Selling
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