How to automate your course sales with an email series

Have you heard about automating your course sales, but thought it was too hard, too complicated or too techy? If you have, then this post is for you. We're going to explore how to automate your course sales with an email series.  There's also a free download of a welcome series that you can customize, with pre-written emails, and place holders for your logo and images! 

autoresponders for course creators

Email automation isn't a mindless bot pinging random messages to anyone who joins your email list. Email automation is about moving your email subscriber (also known a human being with thoughts, feelings and emotions) through an automation based on their actions.  When you have an autoresponder, you can anticipate and meet your audience's needs! This makes it very easy to put your course sales on autopilot with just a series of emails.  

But what if your audience isn't a course creator? What if their business is something entirely different? How does an autoresponder email series work then?

Meet Liz...

Liz is a hairdresser. When someone books an appointment at her salon, she wants to confirm the booking, send a mini-preparation guide with the CoVid-safe guidelines, and then send 2 reminders. One reminder will be on the day of the appointment and one 45 minutes before the appointment. 

Liz can be insanely busy cutting hair, helping her customers on the phone, supporting her staff, and so on. She doesn't have the time to send out multiple emails, and the mere notion of writing several emails a day to 7 or 8 different clients fills Liz with dread. Her team needs her, her shop needs her, and yes the customers need her. So she just doesn't have the bandwidth to write and send custom emails.

This is where the email autoresponder swings into action!

First, Liz needs some tools, starting with an email service provider. This platform needs to have an autoresponder built-in. We recommend Active Campaign, and the example we give to you (click the orange button below) will only work in Active Campaign. 

As you can see, the automation in Active Campaign is easy to follow, and works on a logic flow - if this action takes place, then do this action, etc...

This means Liz only has to write her emails once, and when someone books an appointment, they're added to her automation. Active Campaign integrates with many different types of software, and you can always use Pabbly to connect the ones that don't integrate. 

Here's a snapshot of what the welcome sequence looks like in Active Campaign. It's what you will get if you decide to use the free one via the orange button above:

Email Automation Welcome sequence

The great thing is, this welcome sequence doesn't just work for hairdressers! It can be used by anyone who wants to create a personalized welcome experience.

And it can also be expanded to sell your online courses!

As I mentioned earlier, subscribers are human beings. And when you use an autoresponder, you can build something that supports your business growth goals.

However, writing an autoresponder email series that converts? That's a different story.

It's also where our program "Autoresponder Emails That Convert" will help you.

Remember, our courses have the fantastic dual benefit to them. Firstly, you can teach yourself how to create an autoresponder email series than converts to more sales. Then, you can teach your clients how to do this for their business. 

As well as a deep dive-into writing an autoresponder series, this program is also an opportunity for you to earn passive income through your affiliate marketing links, as well as sell more of your courses. 

So, not only do you get to teach a course that will transform your student's businesses, you will also increase your own additional revenue streams when you promote your favorite email service providers. 

Autoresponder Emails That Convert

Teach Yourself. Then teach your audience.

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  • Thank you for this information, it was helpful. However, I don’t see a way to access the free email sequence without having an ActiveCampaign account. Will it be made available in a different format if you use a different email marketing tool?

    • Hi Imani! We currently only have it set up in ActiveCampaign, since that’s what we use. It’s the only way we can create one that you can automatically import to an autoresponder. You need to have an account in order to be able to export or import automations. Sorry!

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}