FAQs: Can I Teach Business Coaching Skills?


Wondering if you should be teaching your audience coaching skills? Or whether you're qualified to teach business coaching?

Our Action-Based Coaching Skills course focuses on 1-to-1 business coaching, which is a perfect add-on or upsell to many of the other programs you're already teaching.

But your audience may not have the skills to be a really great coach, in which case offering coaching could do more harm than good!

That's why they need you to help them master the skills for working 1-to-1 with clients in a way that leads to breakthrough results. Combine something like an online course or simple infoproduct with individual coaching, and suddenly you get to see the incredible impact you can have.

In order to help you decide whether it's right for you to teach coaching, we're going to drill down to address your hopes, fears, and concerns around teaching business coaching skills.

My Audience Aren't Coaches or Interested in Coaching

There's this common myth that business coaching skills are only used by business coaches. Let's bust this myth. Anyone in a leadership role needs (and already) uses coaching skills. They might not call them coaching skills, but they're using them.

Anyone who supervises or manages other people will benefit from coaching skills. An online course helps join the dots together and adds those essential, additional skills to their resume. So, you're definitely able to help your audience, even if they're not coaches. 

In fact, if you're teaching your audience any other kind of skill, then adding in 1-2-1 coaching is the perfect upsell for them to offer and fully meet the needs of their clients. 

I'm Not a Coach

How you identify yourself doesn't matter. Your self-worth isn't attached to your role or title. You are no less "you" when you change a role. In reality, each role you perform takes a while to adjust to, and the skills you need to grow will gradually emerge. When you have coaching skills, they'll materialize sooner. You don't have to call yourself a coach to teach coaching; you just have to be ready to teach.

Let me take you back to your childhood science classes. Was your science teacher fun? Did they help you learn the fundamentals of science? Did you or your parents care that they weren't a physicist? A chemist? No? I didn't think so.

Teaching involves a different skill set to actually being a physicist, a historian, or artist. 

You might not be a coach, but you can still teach coaching if you know you can help people. 

I'm Not Certified in Coaching so I Can't Teach This

There are good coaches without certifications, and not-so-skilled coaches with certification. While getting a certification can help you feel confident in your abilities, it isn't essential. If you're worried about this being a sales objection to someone working with you, ask them why it's important to them. You'll often find they're hiding behind certification when they have a different objection but are not quite sure how to phrase it. Talk to your prospects and listen to what they're really saying.

No One Will Buy A Course About Coaching From Me

This is a mindset issue, and I'm glad you raised it. When marketing your coaching courses, you need to align your course with what your prospect needs. This means taking your thoughts from yourself for the moment, and thinking about what your prospect wants. Coaching skills are easier to sell when you align yourself with your audience's goals. If you already have courses for sale, it's not a huge leap to start teaching coaching skills as well.

Expect to talk to your potential coaching students multiple times, especially if they're seeing you in this capacity for the first time. Give them time to adjust, and then re-focus on your message.

Still not convinced anyone will buy a course about coaching from you?

Let me Introduce You to the Power of "Yet"

Whenever you hear yourself saying or thinking "No one will buy a course about coaching from me", add the word "yet" to the sentence. "No one will buy a course about coaching from me yet". Instead of talking yourself out of it, you are opening your mind to possibilities with the power of "yet".

Coaching is a Business

No. Wrong. No, no, no and no. Coaching is a SKILL.

Skills can be taught. Skills combined with other elements can become a business. Coaching is NOT a business. You will still need to have other elements in place to grow a business that involves coaching skills, such as your marketing, your branding, and your expertise. Coaching skills alone are not a business and if you continue to think like this you will fail to thrive. 

Here's Take a Look at This Graphic

Image courtesy of HBR https://hbr.org/2009/01/what-can-coaches-do-for-you

Coaches Are Hired to Develop Potential

If you have an audience, you can share with them how you can help them develop their potential with business coaching skills. You can show them the impact of 1-to-1 coaching, and you can even use some of your course material to demonstrate real-live coaching skills in action!

Action-Based Business Coaching Skills

Teach Yourself. Then teach your audience.

What Coaching Course Can I Teach?

I'm going to recommend our one on Action-Based Coaching Skills. It's been created so that you can buy a special license. Your license gives you the rights to brand the content as your own, edit it, and adapt it to your audience. This is sometimes known as PLR courses or Coaching PLR

What Does The Business Coaching Skills Course Kit Contain?

You'll be thrilled to know that our Action-Based Coaching Skills course kit contains everything you could need (and more) to create a world-class coaching skills program. I'll be brief in listing all that you get:

  • A 112-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  
  • Action Guide - 59-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers 
  • Ideal Client Profile (4 Pages) – A worksheet to help students clarify the ideal client for their coaching services
  • Self-Assessment Questionnaire (8 pages) – To assess current skills level and note where to improve
  • Self-Assessment Questionnaire - A spreadsheet version of the assessment that auto-calculates results. In .xlsx
  • Empathy Quiz (4 pages) – To clarify and emphasize the difference between empathy and sympathy. In .docx
  • Session Preparation Checklist - To organize and plan what needs to be done before every coaching session.
  • Coaching Templates (19 Pages) – 4 templates to be edited as appropriate, including a Coaching Intake Form, Coaching Agreement, Session Round-Up, and Accountability Review. In. docx
  • Onboarding Checklist (3 pages) – To cover all the critical points in a pre-coaching meeting. In. docx
  • Coaching Tracker - An auto-calculating spreadsheet to record important information on each client, including hours and payments. In .xlsx
  • A 47-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)  
  • 34 Colorful Graphics - that are used in the course book and slideshow. These not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Course Success Road Map Infographic –  A 1-page at-a-glance visual of your students' path through the course (.pptx, .pdf & .png). TIP: This is a great visual to use when marketing your course too!)
  • Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)

And that's just the Student Materials! You'll also get a full set of Instructor Materials (slideshow, speaking notes, and more) AND Lead Generation Materials (including a lead magnet opt-in report, nurture emails, blog posts, and more).

As you can see, the course kit is incredible value, and this well-written and researched content is what you can easily teach your audience.

It's also exclusively created by our team at Content Sparks. We're professional course creators, writers, editors, and other learning experts - here to support you.

What Will I Teach With The Action-Based Coaching Skills Program?

Here's a list of the modules and lessons:


Module 1 – Determine Your Coaching Focus

Module 2 – Action-Based Coaching for Results

  • Lesson 1: The Key Principles of Action-Based Coaching
  • Lesson 2: Your Essential Action-Based Coaching Skills
  • Lesson 3: ARIA- Your 1:1 Coaching Model

Module 3 – Implement Your Action-Based Coaching Process

  • Lesson 1: The ABC Process
  • Lesson 2: Customize ABC for Your Client’s Needs

Module 4 – The Keys to A Successful Coach/ Client Relationship

  • Lesson 1: Your Responsibilities as a Coach
  • Lesson 2: Address Common Coaching Challenges

Module 5 – Attract and Keep Your Ideal Coaching Clients

Module 6 - Review and Refine

Since you can brand this course anyway you like, you can rename and module. For example, you could change "Introduction" to "Welcome: Start Here"

Module 1 could be changed to "Module One: How Tree Surgeons Determine Their Coaching Focus". Of course, you can swap Tree Surgeons to the title your audience identifies with. This means they'll feel the content is specific to them.

You could even extend the Module 6: Review and Refine to include how course participants can work with you 1-to-1

Ready to Get Started?

Action-Based Coaching Skills

Teach Yourself. Then teach your audience.


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