3 Funnels Every Coach & Consultant Needs For Their Business

What’s a Funnel?

An offer funnel is simply a series of offers you present to your audience and the process they follow to say “yes” or “no” to each offer.

While you probably could recite your services and pricing like the back of your hand, new customers visiting your website for the first time won’t be able to. An offer funnel allows you to stack offers that lead new customers into your services, educating them about your business along the way. 

I’ll bet the first offer funnel I share with you is already live on your website without you even realizing it!

The Key Ingredients of an Effective Sales Funnel

Is a sales funnel really just a matter of whipping up a product and landing page and setting it free to the world?

It can be, but an effective sales funnel needs to have the following key ingredients: 

Sales funnels can be a bit of work, but trust me, they are well worth the effort. 

Why You Need a Sales Funnel

Before we get to the good stuff, why build funnels in the first place?

Coaching or consulting can be a simple business to run, but it’s competitive and growing yours is far from easy. 

For any given niche, there may be dozens (or hundreds) of coaches all competing in the same space and trying to stand out from the crowd. 

A good sales funnel does exactly that. These three funnels will help you clarify your offer, demonstrate your value, and generate repeatable sales for your business. 

Sales funnels help you do more than that, though. They also:

Sales funnels are also incredibly easy to set up – if you have the right frameworks. Read on for three sales funnels you can start using today to scale your business.

3 Funnels to Scale Your Coaching Business

Use these three funnels to build your audience and scale your business this year.

I’ll walk you through each one and include examples for you to follow.

Offer Funnel #1: Offer a Lead Magnet to Build Your List

In this type of funnel, you offer a simple lead magnet or training, and, in return, the other person gives you their email address. 

The more specific you are with your lead magnet, the more attractive it will be for your ideal clients. Once your ideal client has given you their email address, you send the lead magnet either via email or a thank you page. You then follow up by email with an introduction to yourself and then further emails that build towards how you can help them with their problems. 

This is the most basic offer funnel a coach needs to grow their business.

You're not giving away something for free here. It's an energetic exchange: your knowledge and wisdom for the right to communicate and help someone. 

Once your ideal client joins your email list, they become a subscriber. Subscribers read your content, watch your videos, and grow into your community. This is known as indoctrination. Subscribers are not hostages. They can leave at any time by clicking the unsubscribe link in the emails. This means you have to offer subscribers value and take their feedback on board if they're your ideal client.

Offer Funnel #2: Low Content/Low Ticket Product

In this second funnel for coaches and consultants, you offer a smaller, low-content product at a lower price in order to break the psychological barrier to buying. 

These are also called low-ticket offers. Usually priced between $7 and $27, this product has to be incredibly useful to your ideal client. It can be a planner, a series of checklists or cheat sheets, or something else that will convert the subscriber into a buyer. This type of offer funnel can be run straight after the welcome/download of the lead magnet or when you are preparing for a launch and want to warm up your audience!

Once someone buys something from you, they're likely to buy from you again if the transaction was a smooth experience. 

Offer Funnel #3: High Ticket Offer

A high-ticket offer is your premium offer. 

This might be something that involves a larger launch where you also have affiliates promoting your offer. Out of the three types of funnels for coaches and consultants mentioned in this post, this is possibly the most complex one. It's also the one most feared, as it can result in a lot of unsubscribes who are not yet ready to invest in themselves. 

A high-ticket offer is usually driven by email, with webinars and livestreams supporting the email content. The goal is to encourage subscribers to visit the sales page to review your high-ticket offer. The sales page encourages the reader to become a client.

Now, we value honesty and integrity here at Content Sparks, and that includes sharing hard truths. You can have a profitable business with just the first offer funnel. You'll have a better one with all three. But if you only have the brain capacity and energy to have one sales funnel, make sure it's the first one in this article. You can grow into all the other types of offer funnels when you're ready.

Did You Know You Can Purchase Ready-Made Sales Funnels?

Sales funnels are the best way to scale your business. 

They give you a repeatable sales process that makes it easier to sell – and easier for your customers to buy. But they take work.

You need to…

And that’s just the start. 

Rather than create all of that content yourself, you could save hours of time by purchasing a ready-made sales funnel. At Content Sparks, I sell PLR (private label rights) content that allows you to purchase, tweak, and use it or sell it as your own. 

That’s right: from lead magnets to curriculums and complete sales funnels, you can purchase a year’s worth of content in minutes and make minor adjustments before launching it as your own. 

I have another special gift for you: 30% off your first order. So save hours of time and 30% when you click that button below. 

Enjoy!