If you've been a member of any LinkedIn Groups, you've probably seen that many Groups are just a showcase for someone's products or have little to no activity.
However, there's still tremendous power to being a member of an active Group on LinkedIn. And they can be a great source of leads and new customers IF you participate the right way.
Here's a quick slide presentation we put together that sums up the best practices for tapping into the power of Groups by being a ‘good Group member':
Another thing you'll need to do is create a complete LinkedIn profile that represents you in a way that attracts your ideal lead.
Once you start actively participating in a Group, other members who are interested in what you have to say will go check out your profile.
Here's a handy infographic we put together which summarizes the key elements that you should always include to have the best LinkedIn profile possible:
Some of this information comes out of our rebrandable, resellable course on Power Networking with LinkedIn Groups. If you grab a license to that course, you can customize it and use the content to teach others the right way to use LinkedIn Groups.
Check it out here:
Have you been a member of an active LinkedIn Group? Which ones?