Let me guess: you’re a coach or consultant overwhelmed by the daily grind of client work, prospecting, selling, and onboarding. What you really want is a fast, repeatable, and scalable way to make more money.
How warm am I?
I work with coaches and consultants every week who are looking to scale their businesses past six figures without taking on loads of clients. The single best way to do it? Sell digital info products.
Information products, those digital problem-solving resources that answer every problem from ‘how to increase website conversions to ‘how to trim your cat's toenails', can be a treasured source of income for pretty much anyone.
But info products still take time to create. And I don’t know about you, but most coaches and consultants I talk to are already stretched thin.
You can still realize that dream of passive income, though! You simply need to follow the 3 keys that will allow you to pump out some valuable info products in your spare time!
What Are Info Products and Why Create Them?
An information product is digital information that solves a pressing problem.
Think of them as bite-sized slices of value that you can provide. Rather than pay for high-ticket and high-touch services, clients can instead purchase the following:
It’s a win-win. You get to service a broader range of customers without spending loads of time, and those same customers get access to your expertise and knowledge without spending tons of money!
Why Info Products Are So Popular
In case you can’t already connect those dots, info products have become incredibly popular for several compelling reasons:
Info products still require time to create, and you won't want to stop with just one. Building a comprehensive library requires a systematic approach that involves fast creation and publishing processes. I’ll cover that in depth next!
3 Keys to Selling Info Products FAST
As great as info products are, there’s still that troublesome fact about them taking time to create.
If you want to create info products fast, then here are my three keys:
Key #1: Focus on Problems
It’s simple: products that solve problems are valuable. And the more pressing the problem, the higher the value and price you can command.
How do you find those problems? Start with a target customer (also called an ICP or buyer persona). To identify the right problems to solve, you need to understand your potential buyer in-depth. Create a comprehensive target buyer profile that includes:
Demographics:
Psychographics:
Once you have this profile, you can identify problems that align with your expertise. Pay special attention to their learning preferences—this will determine what format your info product should take (video, text, audio, interactive, etc.).
The Ultimate Online Course Launch Checklist
Use this checklist to take action with your online course today!
Key #2: Leverage Your Existing Content Assets
Want to know my #1 secret to creating quality info products in record time?
Repurpose the content you already have.
If you've been in business and have expertise, you already possess valuable content assets:
These are a goldmine for potential info products. Successful marketers constantly repurpose their existing content by:
Don’t reinvent the wheel. Work with what you have (or purchase a ready-to-sell white label PLR product) to speed up the process and focus more on launching.
Key #3: Implement a Streamlined System
Now that you have a defined problem and repurposed content to sell, let’s make it even easier for you. Create a simple, repeatable system and workflow that you can use consistently.
I’m a big fan of systems. Reinventing the wheel and creating a new process for every launch is time-consuming and slows you down. But a repeatable system? That’ll help you create, launch, and sell products fast.
There are three components to a good system:
You should also leverage tools and templates when building your launch system. I recommend creating standardized, branded materials you can reuse:
Your Streamlined Info Product Launch Process in Action
You have the three steps, so you’re ready to launch, right?
If you need a practical example of this process in action, follow these steps, and you can’t do wrong:
Generate Ideas: Continuously collect ideas through audience interaction and market observation
Audit Content: Review existing content that can be repurposed
Create Using Templates: Use your standardized templates and checklists to speed production
Test Small: Launch a minimal version to gather feedback
Collect Feedback: Always ask for and analyze user responses
Iterate and Improve: Use feedback to enhance current products and inform future ones
Scale Up: Apply lessons learned to create additional products faster
That’s it. By paying attention to your customer, listening to their problems, repurposing and reusing content, and using feedback strategically, you can launch info products that propel your business to six figures and beyond!
Is YouTube More Your Speed? Watch the Video Series Below!
Launch Info Products That Dazzle (and Sell!) With my Free Launch Checklist
You’ve got the framework for quickly creating high-quality info products that can scale your business on autopilot – all you need to do now is create and launch them!
Launching courses, eBooks, and other products can be tricky, though. You’ll need a winning sales page, a nice, big list of warm leads, and a multi-touch approach to your content.
Sounds like a lot of work, right? I’ve got you covered.
Your launch is the key difference between a full bank account and a dry funnel, so that’s why I created the ultimate course launch checklist for you to download and use in your next launch.
Click the button below to download the ultimate course launch checklist and watch your next course fly off the (digital) shelf.
Enjoy!
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