Personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it, according to Scott P. Abel of The Content Wrangler. Content Marketing Institute If content is King, then personalized content is Queen... and everybody knows who really calls the shots in that relationship. Traditional content marketing just isn't what it used to be... unless you … [Read more...] about Round-Up: Personalized Content Marketing
Think about how many times a day you open your browser, pull up a search engine, and type in what you’re looking for. To give you perspective... In today’s digital age, people are more and more dependent on search engines like Google to help them find the answers and information they need. Because people are spending more time on the Internet and putting more trust in the information they find there, it’s important for your business to have a strong online presence. If a potential … [Read more...] about You’ve Been Googled! 5 Free Ways to Protect Your Online Reputation
Spend just an hour on the Internet, and you’ll inevitably come across a dozen different proven marketing tactics from so-called “experts” trying to sell their wares. Many of these strategies are inexpensive or free and relatively simple to implement. Business owners struggling with growing their business tend to succumb to a “more is better” mindset. And with a flood of options available for a low investment, it’s easy to quickly suffer the side effects of marketing overwhelm. It’s … [Read more...] about Defeat Marketing Overwhelm: 5 Simple Steps to Finally Get Results
Customer service automation can be a touch-and-go experience for the people on the receiving end. Some customers are left with the satisfaction of a quick solution, while others are left tearing their hair out in frustration. You can probably recall a time you purchased a product that turned out to be, well… not exactly what you’d hoped for. You started the long and annoying process of trying to get a replacement or refund. At every turn, you were met with a blockade of robots challenging … [Read more...] about Customer Service Automation: 5 Tips for Tapping Technology to Deliver World-Class Service
You already know this in your heart, but it always bears repeating... Good customer service is a CRITICAL part of any successful business strategy. Most sustainable, long-term businesses rely on repeat customers, so it goes without saying that you need to know how to make your customers happy and successful. After all, why would you ever go back to a business that left you with a bad taste in your mouth? Unless, of course, they were the only option around and it was critical to your … [Read more...] about 5 Ways to ‘Wow’ Your Customers… on a Budget
The beauty of content marketing is in its versatility. The reason it’s such a successful strategy is that there’s a content type to suit practically any audience’s tastes and needs. For example, need a way to get some statistics across to your audience that’s easy to understand? Create an infographic. Want to establish yourself as an influential figure in your industry? Create a video showing how people can solve specific problems. Want to qualify your prospects so you’re only targeting your … [Read more...] about 4 Place to Use Quizzes in Content Marketing…. that aren’t JUST for fun!
You probably already know that creating content is a prime way of showcasing the results you can get for your clients. You may also know it's one of the most effective methods of developing relationships with your customers, establishing yourself as an industry leader, and building a loyal customer base. But, does your content strategy look a bit, well, like this...? So, where do you start? When you have a blank canvas, figuring out what content to create and where to publish it is a … [Read more...] about 3-Step Content Strategy: How to Get Your Content in Front of the Right Audience
The biggest frustration a lot of business owners face when working with virtual team members and freelancers in different parts of the world is not meeting deadlines or coordinating things like time differences. It’s making sure your team members are all working towards the same business goals. It’s far easier to communicate your vision, plans, and goals when sitting down face-to-face in a typical meeting setting. You can read body language, get instant feedback, and address questions on the … [Read more...] about Top Tips for Coaching and Motivating Your Virtual Team