The beauty of content marketing is in its versatility. The reason it’s such a successful strategy is that there’s a content type to suit practically any audience’s tastes and needs. For example, need a way to get some statistics across to your audience that’s easy to understand? Create an infographic. Want to establish yourself as an influential figure in your industry? Create a video showing how people can solve specific problems. Want to qualify your prospects so you’re only targeting your … [Read more...] about 4 Place to Use Quizzes in Content Marketing…. that aren’t JUST for fun!
You probably already know that creating content is a prime way of showcasing the results you can get for your clients. You may also know it's one of the most effective methods of developing relationships with your customers, establishing yourself as an industry leader, and building a loyal customer base. But, does your content strategy look a bit, well, like this...? So, where do you start? When you have a blank canvas, figuring out what content to create and where to publish it is a … [Read more...] about 3-Step Content Strategy: How to Get Your Content in Front of the Right Audience
The biggest frustration a lot of business owners face when working with virtual team members and freelancers in different parts of the world is not meeting deadlines or coordinating things like time differences. It’s making sure your team members are all working towards the same business goals. It’s far easier to communicate your vision, plans, and goals when sitting down face-to-face in a typical meeting setting. You can read body language, get instant feedback, and address questions on the … [Read more...] about Top Tips for Coaching and Motivating Your Virtual Team
Do you ever get stuck on what to blog about? It's ok to admit it. Even the most proficient, master bloggers get a mental block sometimes when it comes to blog post ideas. There are those wonderful days when you get up early, the coffee tastes better than usual and the sun is just a little brighter than it normally is. You sit down at your desk and your head is bursting with ideas for great content as the words flow from your fingertips to the keyboard. But then there are those days when … [Read more...] about Short on blog post ideas? Here’s what to do
Social media marketing is a numbers game, right? The more followers you get, the more conversions you’ll make, and the more likes, shares, retweets or ‘whatever-they-are’s, the more sales you’ll make… right…? Well, actually, that's not true. Being effective at using social media isn't as simple as drawing person after person in to your social ‘web’ and expecting them to buy from you. The first step in the process of converting a ‘like’ to a sale is finding the right audience on … [Read more...] about Boost Your Social Media Engagement with These 6 Types of Content
Does your market know who YOU are, as a person? If you are the face of your company, such as a coach or author, it's a given that people will associate your brand with you. However, if you're a business where your product or service is the brand, it's a little more difficult for your market to recognize you. And in either case, if you don't have a clear brand voice, it's unlikely that anyone will recognize you without a name, logo, or face. And it's impossible for customers to form … [Read more...] about Brand Voice: Does Your Content Sound Like You?
Are you a business coach, consultant, or service provider struggling to grow your business? Many business owners in a service-oriented market tend to focus on the success of their clients. But your own mindset has to be split between the one that helps you get your clients results and an entrepreneur mindset that enables you to continually expand your business. In addition, how you run your business is your primary calling card when encouraging new clients to work with you, or … [Read more...] about The Entrepreneur Mindset: Is it the missing ingredient in your business?
As a business owner and marketer, you probably spend a lot of time focusing both on your product (or service) and how on earth you're going to get people to buy it. But the sale is only half of the story. A great post-purchase experience will result in a happy customer who loves what they bought and who gets all the results they expected and more. They're the ones who sing your praises, buy more from you, and refer others. However, a bad experience will result in buyer's remorse, a … [Read more...] about Customer Onboarding: Best Practices for Unrivaled Success