Do you ever get stuck on what to blog about? It's ok to admit it. Even the most proficient, master bloggers get a mental block sometimes when it comes to blog post ideas. There are those wonderful days when you get up early, the coffee tastes better than usual and the sun is just a little brighter than it normally is. You sit down at your desk and your head is bursting with ideas for great content as the words flow from your fingertips to the keyboard. But then there are those days when … [Read more...] about Short on blog post ideas? Here’s what to do
Social media marketing is a numbers game, right? The more followers you get, the more conversions you’ll make, and the more likes, shares, retweets or ‘whatever-they-are’s, the more sales you’ll make… right…? Well, actually, that's not true. Being effective at using social media isn't as simple as drawing person after person in to your social ‘web’ and expecting them to buy from you. The first step in the process of converting a ‘like’ to a sale is finding the right audience on … [Read more...] about Boost Your Social Media Engagement with These 6 Types of Content
Does your market know who YOU are, as a person? If you are the face of your company, such as a coach or author, it's a given that people will associate your brand with you. However, if you're a business where your product or service is the brand, it's a little more difficult for your market to recognize you. And in either case, if you don't have a clear brand voice, it's unlikely that anyone will recognize you without a name, logo, or face. And it's impossible for customers to form … [Read more...] about Brand Voice: Does Your Content Sound Like You?
Are you a business coach, consultant, or service provider struggling to grow your business? Many business owners in a service-oriented market tend to focus on the success of their clients. But your own mindset has to be split between the one that helps you get your clients results and an entrepreneur mindset that enables you to continually expand your business. In addition, how you run your business is your primary calling card when encouraging new clients to work with you, or … [Read more...] about The Entrepreneur Mindset: Is it the missing ingredient in your business?
As a business owner and marketer, you probably spend a lot of time focusing both on your product (or service) and how on earth you're going to get people to buy it. But the sale is only half of the story. A great post-purchase experience will result in a happy customer who loves what they bought and who gets all the results they expected and more. They're the ones who sing your praises, buy more from you, and refer others. However, a bad experience will result in buyer's remorse, a … [Read more...] about Customer Onboarding: Best Practices for Unrivaled Success
So many statistics, so little time. If you have a website and have installed Google Analytics, you'll hopefully have delved a little into the dashboard. You might even have clicked around a little trying to figure out what to look at. What did you encounter there? An overwhelming wealth of data that boggles the mind! And if you went a little further and explored Google's help database for understanding what you're looking at? At that point a lot of people just throw in the towel, … [Read more...] about Google Analytics for Beginners – Your Top 6 Reports to Track
Need a simple video player for displaying videos on your website (that doesn't require a degree in computer programming)? I've done some tutorials in the past on how you can convert your slides to video, but I haven't shown you how to actually get them on your site. So, in the following video I demo two very easy ways you can use to display and manage your videos. The first is one you already know - YouTube. However, it's difficult to manage all your videos there, and you have to go back … [Read more...] about 2 Easy Video Player Options for Your Website
Why do some emails get opened and others passed over blindly? It's all about what people see in their email preview. That's usually who it's from, the subject line, and maybe a tiny snippet of the contents. And it's the subject line that has the biggest impact. A little while back, we wrote an article with 23 Tips for the Best Email Subject Lines That Get Opened. Now, we've done some more research to see what makes an email subject line more 'open-worthy' than others. Which ones get … [Read more...] about Exceptional Email Subject Lines [Round Up]