With How to Find and Interview Influencers, you’ll get everything you need to LEARN, TEACH, and ATTRACT STUDENTS to your own step-by-step course that will help your customers identify and connect with industry leaders, so they can conduct expert interviews that expand their own reputation and grow their business.
One of the most effective ways to increase sales it to establish a reputation as someone your audience can trust to provide the advice and solutions to their problems.
Except there's one little problem.....
Most people in your target market have no idea who you are, so prospects don't see or listen to you.
So your content and marketing falls on deaf ears.
On the other hand...
There is a small handful of people in any market who customers always listen to.
These people are called 'Industry Influencers'.
Business owners who align themselves with influencers in their market are able to quickly build their own influence as a result!
And one of the easiest strategies these savvy business owners use is Interviews.
When you conduct interviews with Industry Influencers, you effectively piggyback off the influencer's reputation and expand your own reputation as a valuable resource.
But how can you conduct effective interviews when you don't even know these influencers personally?
Luckily, there's a simple process you follow, which we cover in our brandable, done-for-you training program.
With How to Find and Interview Influencers, you'll be able to learn AND teach others exactly how to find, connect with, and interview influencers in a professional way that gets results.
With this powerful content in your marketing arsenal, you and your customers can both finally see your businesses take off to new heights!
The best part is that when you purchase a license to How to Find and Interview Influencers, you'll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll be helping your audience identify, connect and interview industry leaders,
...and they'll be thanking you for their expanded reputation and business growth!
Introduction - How Influencers Can Boost Your Business
You'll start out by showing how Influencers are a highly effective resource for attracting new prospects and building your reputation. You’ll show your students exactly how they can build their own influence by interviewing the top experts who their target market trusts and who can give credibility to their products and services.
Module 1 - How to Identify and Connect with Key Influencers
Next, you’ll reveal a proven process for finding and connecting with the best influencers who can make the biggest impact on your students' business goals and marketing objectives, even if they're a relative unknown in their industry. You’ll have students start to implement this process by finding the first influencers to interview and identifying where they can begin connecting with those experts.
Module 2 – How to Secure and Prepare for Your Interview
In Module 2, you’ll provide your customers with proven best practices for approaching the influencers they identified. You’ll walk them through the necessary steps for preparing for their interview, so that it will go smoothly and they'll be seen as a professional interviewer. You’ll even guide them through identifying the topics and questions for their first interviews.
Module 3 – Essential Steps to Maximize Your Influencer Interview Process
No matter how well-known your students' interviewee is, if they can’t conduct an effective interview they can actually lose credibility. In Module 3, you’ll teach your students the key communication skills they need for running a value-packed, professional interview. And, you’ll describe the key steps of the post-interview process that will maximize the interview's impact on your students' success.
Module 4 – Becoming the Influencer Interviewee
As your students conduct more interviews, they're going to become someone who others want to interview themselves. In Module 4, you’ll explore the benefits of being interviewed as an influencer and how your students can set up and make the most of these opportunities.
Conclusion and Next Steps
By this point, you’ve shown your students the key steps for finding, connecting with, and interviewing industry influencers. In the concluding module, you’ll guide them through putting it all together. You’ll have them identify their next steps and what they need to do to incorporate influencer interviews into their marketing plans, so that they can build their reputation and their business faster than they ever imagined!
You can see that Content Sparks products pack in a lot of value.
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Hi, I’m Sharyn Sheldon, founder of Content Sparks.
Soon after starting my very first small business, I found myself stuck...
I knew that creating sales and marketing products for my customers would take my business to the next level, however, there were a few big problems.
Maybe they sound familiar?
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Click on the link below to see an example of a series of courses related to How to Find and Interview Influencers:
While there are other done-for-you content companies out there, only Content Sparks specializes in sales and marketing products.
Our products are developed by our in-house team, so this isn’t available for sale anywhere else.
And 'How to Find and Interview Influencers' was based on our 25+ years of experience developing products just like this one for Fortune 500 companies and small business owners...programs that get results.
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Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching How to Find and Interview Influencers and I’m so excited to see what it’s going to do for your business and for your customers!
Sharyn Sheldon Founder, Content Sparks
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