Is Selling PLR Products Worth It?

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Let me guess: you’re a coach, consultant, or service business owner looking to make more money without overwhelming your calendar with new clients, so you stumble across this magical concept: PLR.

Ready-to-sell white-label courses, planners, lead magnets, webinars, and more – all at your fingertips and available to purchase. With some quick math, you could purchase a library’s worth of content in minutes for a mere fraction of the cost of creating the content from scratch. 

Is it too good to be true?

Is growing your business really as simple as purchasing a few courses, publishing a sales page, and watching the dollars flow into your checking account? 

I’ll leave you with that cliffhanger. Read on as I show you whether PLR is worth it, how to make it work for your business, and how to find the highest-quality PLR products.

What is PLR

PLR (private label rights) is a licensing agreement for content that gives you the right to edit, change, or modify it however you want.

If this sounds strange to you, take a moment to realize you see it every day; you're surrounded by it!

I'm sure you've shopped in supermarkets or chain stores that sell products with their names on them. Do you think they made those themselves? No way. Most of these stores buy their private-name products from generic manufacturers, who give them the rights to put their own name on them. 

In the online course world, PLR looks a little different from that package of pasta. It's far more valuable and flexible for your needs. While the local supermarket can only put their name on their goods, PLR licenses for online content give you the ability to alter it however you want.

Once you purchase the private label rights to any online content, you can treat it as either a finished product or a rough draft of your own. It's yours to edit, transform, or publish in pretty much any way you want. You can even use it in physical products like that pack of pasta – only it's far more educational!

How Selling PLR Can Grow Your Coaching or Services Business

How Selling PLR Can Grow Your Coaching or Services Business

PLR gives you access to high-quality, professionally done, ready-to-sell products that you can brand and customize before selling as your own.

In other words, rather than attempt to climb the mountain of work that comes with creating courses and other digital products to scale your coaching business, you can hop into the fast lane and purchase them. 

That’s the primary way that PLR can help you grow, but here are a few others worth mentioning:

  • You can purchase PLR blog posts and social media content to speed up content creation for your business. This allows you to maintain a steady content output without spending countless hours writing from scratch, helping you establish authority and maintain visibility with potential clients.
  • Thanks to PLR lead magnets and freebies, you can rapidly grow your email list and turn your traffic into subscribers and customers. By personalizing these resources with your unique insights and methodologies, they create compelling reasons for prospects to engage with your business and enter your sales funnel.
  • With PLR courses, you can dramatically reduce the time needed to launch new educational offerings while still maintaining high quality and relevance to your audience.
  • From accountants to marketing consultants, there are plenty of PLR products for every niche giving you a (nearly) unlimited supply of client resources. Customize worksheets, assessment tools, and client resources to support your service delivery and enhance your client experience without investing extensive time in development from scratch.
  • By using a pre-written email series, you can automate your follow-up process while delivering valuable insights that move potential clients toward working with you. This ensures consistent communication without the time investment of writing every email from scratch.

See what I mean?

Content is king, but creating high-quality content can mean hours of hard work and effort. PLR allows you to bypass that creation process and immediately tap into high-quality products that you can use and sell. 

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Is Selling PLR Worth It? Just Read These Case Studies

Just to show you that selling PLR can be worth it, here are three stories from successful Content Sparks customers:

  • Mary
  • Ken
  • Ellen

Mary

Meet Mary, an experienced course creator looking for a boost in content creation.

When she arrived at my shop, Mary was on the hunt for high-quality PLR products. 

Mary Schiller

She used the content to create customized online courses on Teachable, bringing her unique insights and examples into the courses. Mary’s first go at selling PLR products generated $1,000 in just four days, selling 21 courses for $47 each. She later increased the price to $97 and has grown from there. Thanks to PLR, Mary developed a comprehensive academy for coaches which continues to grow to this day.

Read the rest of Mary’s story here.

Ken 

Like Mary, Ken also expanded his business thanks to PLR.

Ken took a $97 PLR course on how to become a podcast guest to create an entirely new business venture. 

Ken Krell

Rather than using the content exactly as provided, he used it as inspiration and a foundation, customizing specific elements (like the Excel tracking spreadsheet) with his branding. He likes to call this process "Kenergizing," adding his unique personality, stories, and style to make the content his own.

From this single PLR purchase, Ken developed a "5 Days to 5 Digital Stages Challenge" that he initially sold for $55, with a $197 VIP upsell. He enhanced the content by bringing in industry experts as guest speakers and created an engaging experience with contests and point systems for participant engagement.

For Ken, it’s not just about rebranding PLR – it’s about using it as a “soup base” to build upon. Ken didn’t just sell a few courses he bought, he took a PLR course and developed a brand-new scalable business offer.

Read the rest of Ken’s story here.

Ellen

Ellen purchased Content Sparks' "Power of Storytelling" course and transformed it into her own unique offering. 

EllenFinkelstein

Rather than using the content as-is, she extensively customized it by replacing one module entirely, creating all new PowerPoint slides, and researching fresh case studies - including getting permission from Tom's Shoes to use their story. She kept the basic structure but made it distinctly her own.Here’s how that worked out for her:

  • She brought in $1,250 for her initial launch
  • She created a lead funnel and positioned the course as an evergreen offering
  • She marketed it to her email list (20k subscribers, 100k LinkedIn connections)
  • She connected it to high-ticket offers like her “Reach for the Stars” membership program

For Ellen, my PLR courses are a comprehensive foundation and not just a cheaper product to sell. 

Read the rest of Ellen’s story here.

And that’s just scratching the surface. You can read the rest of my PLR case studies here

Selling PLR is Worth it – But it Needs to be High Quality

Selling PLR is worth it… but only if the products are high quality. 

These days, anyone can create PLR products to sell (thanks to ChatGPT). While the market is flooded with products, you’ll have no shortage of options. Unfortunately, not all of them are top-quality. 

Make sure you find a PLR seller that:

  • Edits their content thoroughly
  • Researches extensively to ensure their content is accurate and up to date with trends and best practices
  • Follows instructional design principles to create engaging and effective courses
  • Includes resources to support learners so they see promised results
  • Understands your niche

And that’s exactly why I founded Content Sparks!

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 30 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses, and YOU get to teach them under YOUR name!

Looking for High-Quality PLR? Get 30% Off Your First Order from My Shop

Selling PLR is most definitely worth it, but only if you have high-quality products.

I have a special offer that will help you scale your business to new heights in the next six months.  

Click the button below to subscribe, and you’ll save 30% off your first order from my shop. 

In the next 10 minutes, you could have a year’s worth of high-quality courses and content to sell to your audience - whether you want to open a digital shop on your site, use my products as lead magnets, or create a membership site.

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Enjoy!

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