Low-Ticket Offers: How To Use Them To Boost Sales For Your Business

What Are Low-Ticket Offers?

A low-ticket offer is a product or service you present to a potential customer early in your sales process. It's priced so that your prospect barely blinks an eye before opening their wallet. 

Low-ticket offers have two primary purposes:

Now what makes a low-ticket offer “low-ticket”? They are typically less than $47 (people love that ‘7’ in a price), which makes them low enough that someone doesn’t have to think twice about snatching them up. 

They’re highly effective at helping you gauge who on your list should be prioritized because when someone has purchased from you once, they're more likely to buy from you again. They’ve made a ‘micro commitment’ to your brand that leads naturally to more buying commitments in the future. And since the cost of retaining a customer is significantly lower than finding a new one, your low-ticket offer becomes the starting point of a lifelong relationship with your customer base.

This means your business becomes more profitable, and your email list is filled with people who want what you sell!

Why Use Low-Ticket Offers in Your Sales Funnel?

If you’re still wondering why everyone's buzzing about low-ticket offers, then I have three tried-and-true reasons that you should consider adding them to your sales funnel:

I know you’re chomping at the bit now, so let’s dive a bit deeper into how you can start creating low-ticket offers for your business.

What Goes into A Low-Ticket Offer?

Remember: low price does not mean low value. 

The purpose of a low-ticket offer is to provide a small, but complete, solution that gives your audience a tangible result. The difference with a low-ticket item is you're solving ONE small problem, not a large or series of challenges (for example, a mini course as opposed to a course with multiple modules).

The sky is the limit when it comes to how you can create your low-ticket offer, though to make things easier I’ve made a list to give you some inspiration. 

Low-Ticket Offer Examples

Low-ticket offers can be anything, but to make it as simple as possible for you to create your first offer here are my favorite types:

These are just a few examples, but you're not limited to one format. 

You can offer a low-ticket package with a video and an ebook. Or a mini-course and some templates. The main thing a low-ticket offer does is deal with an immediate pain point that your ideal customer is experiencing. 

What's the Best Price for a Low-Ticket Offer?

A low-ticket offer is usually around or under $47, but does that means it always has to be?

When you're packing the value into your low-ticket offer, you may realize that it's something you could easily sell for $197 or more. However, low ticket offers are defined by their insane value for a low price. So they should be a small investment for your ideal customer to make. 

The price needs to be set at an amount your potential customer barely has to think about. And yes, it may be worth a lot more, but that's a good thing. Now your new customers will be so thrilled with what they've received that they'll be eager to explore your other offers.

What ROI Can You Expect on Low-Ticket Offers?

When putting an offer together, it’s important to step back and think through the ROI (return on investment) you will get. 

There’s no point in spending hours of back-breaking (or is it hand-cramping?) work if you’re not going to grow your business when all is said and done. Plus, having the ROI in mind can help motivate you and your team to make more sales. 

To make things simple, let’s walk through an example where I’ll try to calculate the ROI based on my audience size and expected conversion rate for the offer. 

Say your audience size is...

If your Low-Ticket Offer is $37, here's what you can bring in:

Not bad for some additional income to your primary offers and affiliate revenue (if applicable).

Suppose your low-ticket offer is a set of Canva templates for your audience. In that case, you might earn an additional $200 a month by recommending the premium version of Canva via an affiliate link (if you get approved as an affiliate). 

In your email follow-ups, if you promote your mastermind at $997 for 6 weeks and have people take you up on this, then you've earned another $5,982!

Making your total income for one promotional cycle:

Remember, you still have to deduct any expenses like outsourcing and advertising, but even then... low-ticket offers can increase ROI as your business and audience grow.

How to Use Low-Ticket Offers in Your Sales Funnel

Picturing that sweet ROI? 

Let’s get tactical. How can you weave low-ticket offers into your business to send your sales skyrocketing?

When it comes to low-ticket offers, think of them in a few delicious ways:

Low-ticket offers are like your personal chef’s knife – versatile and ready to tackle multiple challenges. All you've got to do is figure out the perfect ingredients for them in your sales recipe. Hungry for more? Stick around for three tasty ways to serve up low-ticket offers and watch your sales soar!

Upsell after an Initial Purchase

You know that feeling when you've just bought something you're excited about, and then you spot an accessory that makes it even better? 

That's what we're aiming for. Once a customer grabs one of your low-ticket items, show them a tempting "Wait, there's more!" message. Just snagged a video course? How about a webinar that dives into a related topic? They've already dipped their toes in; this is your chance to pull them into the full experience.

Bundle with a High-Ticket Offer

Picture this: your top-tier product shining bright, but with a little sidekick to make it even more stellar. Combine that smashing high-ticket service or course with a complementary low-ticket item, maybe even at a friendly discount. 

Selling a coaching session? Toss in an eBook or a quick-start mini-course. It's like the cherry on top that can sway those humming and hawing about taking the leap.

Use It as a “Tripwire” Offer

Ever heard of a tripwire? No, not the action movie kind. In the marketing world, it's that irresistible, "Why not?" offer dangled right after someone signs up. 

Sure, it might not have you rolling in cash, but it flips the switch for new leads, making them paying customers. Once they've had a taste, even if it's just a nibble, they're more inclined to come back for the full feast. And voilà, you've built trust one small purchase at a time.

Remember, every sale isn't just about the immediate gain but also the potential of a lasting customer relationship!

What's the Quickest Way to Learn How to Create Low-Ticket Offers?

Want a quick hack to building irresistible low-ticket offers?

Test them out for yourself, and teach others how to create them as well. If you’re short on time (and aren’t we all!) I have a quicker hack for you: you can purchase ready-to-use low-ticket offers and courses on how to create them from my shop.

That’s right! Browse my shop and check out the low-ticket offers that speak to you. In minutes, you’ll be armed with an array of offers to sprinkle throughout your site and sales funnel.