PLR vs MRR: What’s the Difference?

Looking to scale your coaching or consulting business with done-for-you content?

Smart choice! Before you press that checkout button, take a closer look at the product. No, not just what it contains or who made it. You need to pay close attention to the rights that the product gives you. 

When purchasing done-for-you digital products, there are two main categories: MRR and PLR. I sell PLR products in my shop and will show you the differences and pros and cons between the two in this post. 

What is PLR

PLR, or Private Label Rights, is a licensing agreement for digital products (eBooks, articles, checklists, or courses) that grants you the right to use, modify, and resell the product as if it were your own.

It’s entirely done-for-you white-label content that you can use for (almost) any purpose you’d like. This means that if you purchase a PLR course, you can sell it as your own to your customers. You can also modify it however you like to make sure it matches your tone and brand.

PLR licenses may come with some usage or resale restrictions, so it’s important to read the fine print when purchasing a product. 

How PLR works

Using PLR is easy. You purchase a done-for-you product, modify it, and sell it to your audience. There are some particulars to be aware of with how PLR works, so let’s review the top things you need to know.

And that’s it! Rather than spend hours creating content for your audience, in 15 minutes you could have a year’s worth of digital products to scale your business. 

Pros and Cons of PLR

Now let’s quickly recap the “pros and cons” of using PLR to scale your business.

Pros of PLR

Cons of PLR

What is MRR?

Like PLR, MRR (Master Resale Rights) is a licensing agreement for using and selling digital products.

With MRR, not only do you get the right to sell the product to your audience, but you also can sell the resale rights to other marketers. In other words, they get to distribute the product as well. 

MRR products typically come with a sales page and marketing materials, allowing you to immediately start promoting and selling them. Unlike PLR, MRR usually doesn't allow you to change the product in any way, which means your product will not be unique from the dozens (or hundreds) of identical versions out there.

How MRR Works

Like PLR, MRR works through a licensing agreement that allows you to purchase and resell the product (with a few key differences):

Like PLR, MRR allows you to purchase white-label digital products that can help scale your business. There are key restrictions that come with MRR that you need to be aware of. 

Pros and Cons of MRR

Let’s quickly recap the “pros and cons” of using MRR to scale your business.

Pros of MRR

Cons of MRR

PLR vs MRR: Key Differences

While PLR and MRR can both be used by coaches/agency owners to sell digital products to their audiences, there are key differences you need to be aware of. 

Here’s a quick recap of what you’ve learned so far:

Legal Considerations of PLR and MRR

As we’ve covered, the key differences between PLR and MRR come down to the licensing agreements. There are a few other legal considerations you need to consider when deciding between a PLR and MRR product. These are:

Use PLR to Scale Your Business! Be the First to Know and Get 30% Discount on Your First Order

Between PLR and MRR, I’d recommend going with PLR. A high-quality PLR product gives you a major head start in creating a unique and tailored digital product for your audience. 

And you can get an even bigger head start with 30% off your first order from my shop!

Subscribe to my regular updates and you’ll save 30% on your first order, and see how PLR can help your business grow. 

I have dozens of PLR goodies, ranging from lead magnets and workshops to fully-fledged online courses in my shop. Browse around today and find the right product to use for your business. 

When you purchase a license to any of our ready-to-go products, you get the right to edit it any way you want (or leave it as-is) and add your own name and branding.

Then use your new product to:

Enjoy!