Rebranding: Making the Decision

Ready for Part 1 of our Rebranding Story? Watch the video below to listen/watch, or scroll down to read the transcript.

Branding a business takes a lot of time and effort.

Rebranding it takes even more.

So why would any business owner do it?

Why did we decide to completely rebrand our already successful business?

This week, after months of hard work, we revealed our new name, look and website. Moving towards a complete rebranding is not a decision we took lightly, but it was the right one for us.

Over the next week, we’ll be giving you daily insights into the process we went though, the reasons behind it, and the directions we’re taking as we move forward.

We hope that reading about our own rebranding experiences will inspire you to look critically at your own business and take action on refining your brand and the way you present yourself to your own clients.

So why did we rebrand our business?

Well, the answer, as with anything connected to business, is not one-dimensional. There were several layers to our decision.

Firstly, for some time we had been feeling a need to sharpen our marketing messages. Potential customers didn’t always understand what PLR was, or what they could do with it.

We also knew we had excellent products which we wanted to make available to a wider audience than previously. That meant that we had to look in new directions and fine-tune how we communicate with existing and new customers.

We wanted to help more people understand the importance of content in their businesses.

Along with the importance of content, we could see that we needed to provide even more clear-cut solutions for different business needs.

To achieve that aim, we would need to reorganize our products, too.

As we were discussing our plans for the future of our business, it became very clear that our existing name and logo didn’t meet our future goals and that the best way forward would be to rebrand the business completely.

After seriously thinking about the ramifications of a complete rebrand, we knew it was essential and we started to consider the best ways to get it done as smartly and smoothly as possible.

In the next post we’ll share some insights into the first steps in the process. Without a solid foundation and a definite plan, we knew we could be putting everything at risk. So those first steps towards planning the rebranding were going to be critical.