How to Attract Free Publicity
$297.00
Teach people how to get influencers and the media to talk about their business. You’ll get a comprehensive set of customizable materials for both teaching AND selling your new course, including:
- Course Book for Students
- Action Guide and Worksheets
- Slideshow with Speaker Notes
- Lead Magnet Funnel
- …and much more
Teach Your Clients How to Attract Free Publicity
Create a fresh income stream for yourself by walking small business owners and entrepreneurs through a proven step-by-step plan to get influencers and the media to talk about their business. Just use our fully customizable, PLR course that you can brand, tailor, and sell under your own name!
Do you guide new or struggling business owners?
Help your clients by showing them how to get journalists, industry experts, and influencers to talk about them and their business.... for FREE!
This type of content is often called 'earned' media (as opposed to your own or paid content).
It includes anything where you're talked about or mentioned (online or offline), such as:
- Articles in print magazines, newspapers, and journals
- Digital articles and blog posts (unpaid)
- TV news segments
- Tweets & social media posts (not sponsored)
- Guest appearances on webinars, podcasts, and livestreams
- Inclusion in a list of 'experts'
- ...anywhere people are saying good things about YOU
Why should you be teaching your audience how to get free publicity ?
Because people trust it more! In fact...
92% of consumers trust earned media over traditional ads (Nielson)
and
96% of B2B Buyers want content with more input from industry thought leaders (DemandGen)
This type of content also adds to search results online, and 8 out of 10 people will Google you or your business before they buy from you!
Free publicity through earned media will:
- Increase your brand recognition
- Widen visibility for your business and offers
- Build greater trust in you and your business
- Attract new followers on social media
- Drive new leads to your website or opt-in page
...and ultimately lead to more sales. However, Generating these types of results isn't as simple as writing a press release and contacting some journalists and influencers. It requires the step-by-step, strategic approach we cover in our brandable, ready-to-teach course.
Our How to Attract Free Publicity program gives you everything you need to learn and teach others how to:
The best news?
When you purchase a license to Sustainable Business Practices, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
You'll find more details of what you'll teach and all the materials you'll get further down the page.
Ready to get started right away?
Click the add to cart button below to get your license to How to Attract Free Publicity:
Get How to Attract Free Publicity Now!
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A game-changer for me and my clients!
Your products have been a game-changer for me and my clients! The content is amazing and thorough, and you get a lot more for your money than some of the other PLR products I've purchased!
Here's an overview of what you'll teach in the course:
Introduction
Kickstart the journey with an energizing overview that sets the stage for success. This module will ignite your students' motivation and align them with the transformative power of simple business planning.
Module 1 - Publicize Your Business
Publicity is important to all businesses, but many entrepreneurs shy away from publicizing their own business.
In this first module, you’ll identify why publicity is important and how to identify what’s already being said about you online. You’ll also write your own positioning statement so you’re clear on the message you want to get across.
Module 2 - Create Your Media Kit
Before you start contacting journalists and influencers, you need to have all your key details together in one place.
In Module 2, you’ll show your students how to pull together the information they need in order to compile a media kit and put it online. Then, anyone who wants to talk to them about their business has access to the facts they need right away. The less work needed, the more likely someone will write about you!
Module 3 - Identify Journalists & Influencers to Contact
Knowing whom to contact with your story and how to do so is vitally important if you want to stand out.
In Module 3, you’ll show your students how to compile a database of media contacts related to their area of expertise, identify their unique hook that will attract publicity, and write a one page press release for an upcoming event to send to their media contacts.
Module 4 – Effective Ways to Distribute Your Press Releases
Now that you’ve identified your database of relevant contacts and have your press release ready to go, you need to find a way to get it out there to the world.
In Module 4, you’ll guide your students to choose the most effective methods to contact journalists and influencers and get their news story in front of them,... in a way that makes them stand out from all the other requests those people get daily.
Module 5 – Put Together Your Publicity Schedule
Planning ahead for your publicity is as important as planning for any of your other business goals. It can’t be an afterthought if you want it to work.
In Module 5, you’ll show you students how to develop a comprehensive publicity plan for the year ahead and install tools to automate routine tasks where appropriate.
Module 6 – Review and Refine
In this final module, you’ll share tips for your students to get even better results from their publicity activities. You’ll give your students the opportunity to review their work and plan future action steps so they can achieve the goals they set for this course.
Get your license to How to Attract Free Publicity:
And to teach the program above, here’s exactly what you’ll get in How to Attract Free Publicity:
With this ready-to-go course, you'll get all of the following materials to teach and sell your course:
- How Google Alerts can help your publicity (304 words)
- Why should journalists write about YOU? (297 words)
- How to take great headshots for your media kit (287 words)
- Use Canva to make your media kit look more professional (260 words)
- How to monitor your publicity success (310 words)
- Are you ready to get more publicity for your business? (184 words)
- What’s your “hook” to attract publicity? (237 words)
- How to find journalists to write about you (307 words)
- Where can you get free publicity for your business? (255 words)
- The benefits of local publicity (271 words)
- How to boost your publicity with a great press release (294 words)
- Want to get publicity results faster? (543 words)
- Why Doing Your Own Publicity is More Effective Than Social Media (563 words)
- Get Organized and Get Publicity – How to Create Your Schedule (636 words)
- How to Find Journalists and Influencers to Write about You (607 words)
- Do It Yourself Publicity - 15 Ways to Get the Word Out about Your Brand (540 words)
- The Elements of the Perfect Press Release (615 words)
Here’s what business owners just like you have to say about Content Sparks:
I instantly recognized the value
I've been around the block when it comes to designing courses, and I instantly recognized the value in what they were offering.... I decided to take the plunge with Content Sparks' materials by using their Time Management course as my guinea pig. And guess what? I was able to customize and create the online course in just a week! I launched it to my email list for $47, and sold 21 courses over four days, earning nearly $1,000. Now, I've bumped up the price to $97 and plan to use this course as an upsell. It's been a win-win situation.
I've been a customer/fan ever since
My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to. These resources have saved me time and earned back my investment.
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/FreePublicity_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on How to Attract Free Publicity as shown in the Course Book.
By the time you complete the course, you will be able to:
- Identify why publicity is important for small businesses and how you can uncover your current public image, so you can effectively manage your brand reputation
- Write a positioning statement to describe your product or service and how it meets the needs of your target customer, so you can quickly express how you stand out in your market
- Put together a media kit and put it online, so that anyone who wants to talk about your business has access to the information they need right away
- Compile details of the most relevant media people you should contact and plan when you should get in touch
- Identify your unique hook so that you can use it to attract publicity
- Write a one-page press release for an upcoming event which you can send to appropriate media contacts
- Choose the best way to contact relevant journalists and influencers to get them interested in your story or event
- Develop a comprehensive publicity plan for the year ahead which can be implemented by you or your team
- Install tools to automate routine tasks so that you can save time
- Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach How to Attract Free Publicity if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver How to Attract Free Publicity in person in a luxury venue
A little extra thought turns How to Attract Free Publicity into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing would be incomplete without How to Attract Free Publicity.
Check out Build Your Visibility and Credibility to see related courses you can put together to create the perfect curriculum for your audience.
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get your license to How to Attract Free Publicity: Only $297
100% No Risk Guarantee
This is first-rate stuff—highly recommended
When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.
This is first-rate stuff—highly recommended. Period.
P.S. Still on the fence? Consider this...
You could spend weeks crafting a course from scratch, or you could start teaching this impactful course tomorrow.
Save time, grow your business, and help your clients build lasting relationships.
Sounds like a smart move, doesn't it?
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