The 6 Best Digital Products for Coaches and Consultants to Sell

Let’s say you have two coaches, Jane and Amy, who charge $500/month for their services. 

Jane and Amy can take on 10 clients each, giving them $5,000 in recurring revenue each month – not bad! But they want to grow. 

Jane splits her time between client work and prospecting. She ends up spending most of her time asking for referrals, posting on LinkedIn, and networking to gather a few more clients, which may result in an extra $1,000 per month… if she can close them.

Amy, on the other hand, launched an online course as an introductory offer and created a template library that she sells as a low-ticket offer with the course. Amy bundles these together for $499, adding a new stream of passive income to her business. Amy still plans to build her network and sell, but as her audience grows, her business will grow faster thanks to her digital product sales.

Courses

An online course is a fantastic way to scale your knowledge and serve a wider range of clients than your coaching time could ever allow. 

Online courses are structured programs that teach a specific skill set, methodology, or framework through pre-recorded videos, written content, worksheets, assessments, and sometimes supplementary live sessions. 

An online course could be as simple as a series of five videos to teach one specific skill or a lengthy compilation of videos and guides to teach a more advanced topic. However you approach it, an online course is one of the best ways for coaches and consultants to package their expertise into a scalable format that clients can consume at their own pace. 

Courses typically range from less than $100 all the way up to $2,000, with premium, comprehensive courses in specialized niches commanding prices up to $5,000. Check out my guide to pricing your online course for more information on how to build and price your offer.

Curriculums

Suppose you start with a course, which turns into two, then three, and so on. 

If those courses all follow a specific theme, you can package them together in a larger offer as a bundle or curriculum. For example, let’s say you offer social media marketing services and have courses on:

By bundling your courses together, you can sell them as a signature system, which increases their value to prospective customers. 

For example, let’s say each of these courses sells for $199. By bundling them together as the “LinkedIn Mastery System,” you could sell the bundle for $1,500 instead – a much bigger sale! Curriculums can range from $1,000 to $10,000, depending on the depth of the course, the transformation you can provide, and your industry specialization.

Planners

Courses and curriculums are great as B2B offerings, but if you sell B2C or want a smaller digital product to test the waters, planners are a fantastic place to start. 

Planners are interactive tools that help your customers implement strategies and track progress toward specific goals. These can include:

The sky really is the limit. 

Planners are excellent low-cost products that can be used as an introductory offer or easy upsell to another digital product. Planners usually sell for around $20 - $30 but can be sold for as high as $100 or more for the right industry and depth of content. 

Templates

Like planners, templates are pre-designed frameworks, documents, or tools that help your clients implement specific strategies or processes in their business. 

I group these separately since planners are usually framed around time-based activities (daily, weekly, monthly, etc), while templates are more free-form. A template could be:

And so on. 

Templates save your clients time and provide immediate value by giving them proven frameworks they can customize for their needs. Template bundles typically sell for $50 to $500, with comprehensive "business in a box" template collections reaching $1,000 or more.

Workshops

Let’s switch gears a bit from something almost purely digital to something with a bit more of a live, hands-on component. 

Workshops/webinars offer a live (or semi-live) way to address a specific challenge or teach a specific skill in a set timeframe, usually 30 minutes up to two hours. 

Unlike courses, workshops are tightly focused on a topic and can be offered live as well as on-demand through a pre-recorded video. You can amp up the value with a pre-recorded workshop by offering a live Q&A. 

If you have a compelling offer and a big enough list, workshops can be sold for as much as $500. However, you want to make sure you can pack as much value as possible, given the tight timeframe. 

A Membership Site

So far all of these digital products have been one-time offers. These are great if you want to supplement your coaching income or offer upsells to your coaching packages, but if you want to scale to seven figures, then you will need a sustainable source of income that can grow over time. 

There is nothing better than a membership site to help you do that.

A membership site is a subscription offering that provides ongoing access to:

This model creates recurring revenue while fostering a community of engaged clients who support each other's growth. Membership sites can include a library of mini-courses, templates, monthly training, and Q&A sessions. 

Monthly membership fees typically range from $20 per month to $100 or more. Check out my guide to pricing your membership site with a complete breakdown of pricing options, strategies, and examples.