Does your blood run cold at the mere thought of writing a product description? Do you feel dread looming in the air as you start to add another product to your e-commerce store? Perhaps you'd prefer to scrub the bathroom floor (without gloves) than write the course description for your new course?
Maybe you're a coach, consultant or trainer that works with e-commerce business owners / course creators and you're finding getting short-form copy from your clients is harder than pulling teeth without painkillers?
If this sounds like you, then read on, because we're going to show you how to bring your product and course descriptions to life with some special, under-utilized words. Oh, and if you teach any form of writing you'll love the call to action at the end of the post.
Bringing your product descriptions and course descriptions to life is easy when you know the right words. The struggle is knowing which words are the right ones that will convert online store browsers to buyers. Luckily, you have one of the most powerful methods of copywriting at your disposal - tapping into the 5 senses.
Sensory words and phrases.
When used in writing e-commerce copy, sensory words enable your browser to imagine using the product, which in turn will increase your sales.
For this guide, we will focus on Sight, Sound, and Touch words. Taste and Smell sensory words apply more to writing about food and products you use on your body, and we’ll take a deeper look at those in our E-Commerce Copywriting Essentials course.
Using sensory words in your everyday language
Imagine for a moment that you’re not quite sure about a situation. How would you describe it?
“I don’t see why. Something doesn’t look right to me”
“I hear what you’re saying. It just doesn’t sound right to me”
“I get that, something just doesn’t feel right”
Which one did you choose? You choose the one that represents your dominant sense.
Sensory Words and Learning Styles
Most people will select the sensory words that also relate to their learning style. Your preferred learning style will focus on one of 3 areas, though most people like to have a mix of the 3:
- Visual (such as text, images, and video)
- Auditory (such as podcasts and live speakers)
- Kinesthetic (such as trying something personally, experiencing it physically - in real-time and in action)
Research shows that 65% of people are visual, 30% of people are auditory, and 5% people are kinesthetic learners.
Words That Create a Rapid Connection
When you write your e-commerce copy, you can build rapport and connection faster by adding in sensory words that also relate to your ideal client's preferred learning style. Your copy transforms from blasé yet boring to bold and brilliant within a few words.
Let’s get started with sensory words for writing your e-commerce product copy...
Sensory Words - Visual/Sight
Sensory Words - Auditory/Sound
- Tell tone
Sensory Words: Kinesthetic/Touch
But your e-commerce copy doesn’t stop with these examples!
If someone is visual, you can also use colors, shape, and appearance. Words like dazzle and gloomy bring bright or dull visuals to mind when you read or hear the word.
Words that describe sounds appeal to those that have an auditory preference. If the word mimics a sound (piercing/shrieking), it’s called onomatopoeic.
Words related to touch (kinesthetic) can also describe textures - gritty, fluffy, slimy.
How To Know What Sensory Words Appeal to Your Ideal Client
Find your audience on social media and look at the words they’re using. If they’re using ”hear” a lot (I hear you), then you know they’re auditory learners. If they use “see” a lot, you can tell they’re visual. If they’re using “touch” and feelings, they’re probably kinesthetic learners.
Once you have your sensory words, it's time to write your course descriptions.
The hardest part of including sensory words in your course description is to write them and not sprinkle in the sensory words you identify with. As a visual person, it was hard for me to include auditory words, I had to go back and sprinkle them in afterwards. To make it easier for you, we've create a checklist with all the sensory words in the post, and how you can weave them into your copy and dazzle your readers.
Would you like a copy of our list of sensory words?
Download the .pdf by clicking below...
Is this something you'd like to teach?
Writing copy is a skill. Writing great copy, one that resonates deeply with your audience is also a skill, and skills can be taught.
Imagine you can show someone how to create product descriptions that connect and convert, how would that feel? You see, E-Commerce Copywriting Essentials isn't just for E-Commerce store owners, it's for those that sell on Amazon, Lulu and other book platforms. It's for course creators who are finding their course descriptions need a little more oomph behind them. E-Commerce Copywriting Essentials is the difference between someone staying a buyer or a browser.
Check out the program today:
E-Commerce Copywriting Essentials
Teach Yourself. Then teach your audience.