E-Commerce Copywriting Essentials
Turn Your Online Shop Browsers into Buyers with High-Converting Sales Copy
With E-Commerce Copywriting Essentials, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps people write high-converting copy for their e-commerce store.
Here's why you need to teach this topic...
If you teach anything online you'll know that words matter.
The right words turn your prospects into customers, but the wrong words? The wrong words can cost you business and make it a constant battle to grow your online store sales.
E-Commerce stores aren't like physical stores where you can touch the product, hold it up to the light, and see what color it really is... or even try something on and confirm the perfect fit.
With e-commerce stores, your browser is relying entirely on your product descriptions.
And with our brandable course on E-Commerce Copywriting Essentials you'll love how you can teach your students how to power-up their short form copy and start generating the sales their shop really deserves!
Let's take a close look at E-Commerce Copywriting Essentials:
Here's your students' Success Roadmap for the course...
[Check out the Module Overviews below for more details on what you'll cover in the course.]
Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.
And everything is editable and rebrandable.
So you can go through it yourself if you want to power-up your own e-commerce copy and conversions,
AND, you can use the same materials to help your audience (plus you will be your own successful case study!)
That's because when you purchase a license to our customizable courses (PLR), you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you choose
Then use your new course to…
- Attract a flood of leads for your other products and services - online courses are a perfect place to add upsells
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting devotion)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your audience write high-converting e-commerce copy so that they can turn their online shop browsers into buyers. You'll show them how to ensure their words work, and make an impact on their bottom line.
Plus…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level!
Here's what you'll be teaching in E-commerce Copywriting Essentials...
There are 4 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - How Copywriting Impacts Your E-Commerce Sales
E-commerce copywriting refers to any text or written content you create for your online store, such as headlines, home pages, category pages, product descriptions, promo offers, calls-to-action, and so on. These are all places where your copywriting skills can help bring in more sales.
In this first module, you'll help your students identify the metrics that will help them assess the effectiveness of their e-commerce copy, so they know if they’re achieving their goals.
Module 2 - Make Your E-Commerce Copywriting Sales-Ready
Your online store must be attractive and easy for visitors to use. It needs to provide the information they need and lead them logically to the shopping cart, where they make their purchase.
In Module 2, you’ll have your students plan the customer journey and use their copywriting skills to create the pages that will appear on their e-commerce site, ensuring that customers make informed buying choices.
Module 3 - Optimize Your E-Commerce Copy to Boost Conversions
Once you have the key pages of your online store in place and working for you, it’s time to consider what else you can do to increase conversions and generate more sales.
In Module 3, you’ll explore add-ons that can boost revenue and discuss how search engine optimization is an essential step to attract new customers.
Module 4 – Conclusion and Next Steps
In this final module, you’ll teach some tips so that your students can continue to see the best results from their e-commerce copy.
You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for E-commerce Copywriting Essentials.
And here's all the content you'll get!
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here are a few ideas for using your content...
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
Click the button below to get your license to "E-Commerce Copywriting Essentials" now:
Thanks to Content Sparks, I’ve been able to start a membership site
Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
This is first-rate stuff—highly recommended
When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.
This is first-rate stuff—highly recommended. Period.
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Click the button below to get your license to "E-Commerce Copywriting Essentials" now:
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!