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E-Commerce Copywriting Essentials


 Use our ‘done-for-you' content to create your own eBook, online course, or expert learning resource on how to…

Turn Your Online Shop Browsers into Buyers with High-Converting Sales Copy.

Just add your insights, rebrand it, and share or sell for 100% profit!

SKU: e-comm-copy Categories: , Tag:
E CommCopy Beacon3D 1

E-Commerce Copywriting Essentials

Turn Your Online Shop Browsers into Buyers with High-Converting Sales Copy

With E-Commerce Copywriting Essentials, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps people write high-converting copy for their e-commerce store.

Here's why you need to teach this topic...

If you teach anything online you'll know that words matter.

The right words turn your prospects into customers, but the wrong words? The wrong words can cost you business and make it a constant battle to grow your online store sales. 

E-Commerce stores aren't like physical stores where you can touch the product, hold it up to the light, and see what color it really is... or even try something on and confirm the perfect fit.

With e-commerce stores, your browser is relying entirely on your product descriptions.

And with our brandable course on E-Commerce Copywriting Essentials you'll love how you can teach your students how to power-up their short form copy and start generating the sales their shop really deserves!

Let's take a close look at E-Commerce Copywriting Essentials:

Here's your students' Success Roadmap for the course...

E Commerce Copywriting Essentials Course Roadmap Branded

[Check out the Module Overviews below for more details on what you'll cover in the course.]

Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.

And everything is editable and rebrandable.

So you can go through it yourself if you want to power-up your own e-commerce copy and conversions,

AND, you can use the same materials to help your audience (plus you will be your own successful case study!)

That's because when you purchase a license to our customizable courses (PLR), you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you choose

Then use your new course to…

  • Attract a flood of leads for your other products and services - online courses are a perfect place to add upsells
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion)
  • Create a nice new income stream with a paid program (it can even run on autopilot)

You'll be helping your audience write high-converting e-commerce copy so that they can turn their online shop browsers into buyers. You'll show them how to ensure their words work, and make an impact on their bottom line.

Plus…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level!

Here's what you'll be teaching in E-commerce Copywriting Essentials...

There are 4 modules in the course, with individual lessons, an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.

Here's a summary of each module's learning outcomes:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 - How Copywriting Impacts Your E-Commerce Sales

E-commerce copywriting refers to any text or written content you create for your online store, such as headlines, home pages, category pages, product descriptions, promo offers, calls-to-action, and so on. These are all places where your copywriting skills can help bring in more sales.

In this first module, you'll help your students identify the metrics that will help them assess the effectiveness of their e-commerce copy, so they know if they’re achieving their goals.

Module 2 - Make Your E-Commerce Copywriting Sales-Ready

Your online store must be attractive and easy for visitors to use. It needs to provide the information they need and lead them logically to the shopping cart, where they make their purchase.

In Module 2, you’ll have your students plan the customer journey and use their copywriting skills to create the pages that will appear on their e-commerce site, ensuring that customers make informed buying choices.

  • Lesson 1: Follow Your Customer Journey - In Lesson 1, you'll teach your students how to design the flow of their pages so that their visitors can easily navigate their store all the way to checkout.
  • Lesson 2: Best Practice for E-Commerce Copy - In Lesson 2, you'll demonstrate how your students can write short-form copy for their products that engages visitors while curating the most important details customers need to see at a glance. 
  • Lesson 3: Main E-Commerce Site Pages - In Lesson 3, you'll show your students how to develop the copy for their key e-commerce pages that provides all the essential information their customers might need to make their buying decisions.
  • Lesson 4: Sales Pages and Product Descriptions - In Lesson 4, you'll teach your students how to create magical product sales pages that convert even the most hesitant browser into a buyer.

Module 3 - Optimize Your E-Commerce Copy to Boost Conversions

Once you have the key pages of your online store in place and working for you, it’s time to consider what else you can do to increase conversions and generate more sales.

In Module 3, you’ll explore add-ons that can boost revenue and discuss how search engine optimization is an essential step to attract new customers.

  • Lesson 1: Conversion-Boosting Elements - In Lesson 1, you'll show your students how to upgrade their sales conversions with simple add-ons to their store so that they increase their sales growth.
  • Lesson 2: Use SEO to Boost Conversions - In Lesson 2, you'll demonstrate how your students can optimize their e-commerce copy so that they attract new visitors to their online store through search engine results. Most students find this powerful lesson will be worth the investment of the entire course when you share the magic of search traffic. 

Module 4 – Conclusion and Next Steps

In this final module, you’ll teach some tips so that your students can continue to see the best results from their e-commerce copy.

You’ll also review the course and have your students plan their next action steps, so they can achieve the goals they set for E-commerce Copywriting Essentials.

And here's all the content you'll get!

E Commerce Copywriting Essentials Sales Page gif
Student Materials
  • Course Book (10,037 words, 70 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
  • Action Guide (44 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
  • E-Commerce Copy Checklist (6 pages) – To use alongside the Action Guide to help your student verify their e-commerce copy is on the right track.
  • Summary Cheat Sheet (4,662 words, 30 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
  • Graphics & Screenshots (30 colorful graphics and 11 screenshots that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Course Roadmap Infographic – A 1-page at-a-glance visual of their path through the course (.pptx, .pdf & .png).
Instructor Materials
  • Slideshow (168 Slides) – Ready to fire up your recording software or share on webinars, online classrooms, and live presentations or workshops (Takes at least a day to create or $600 to outsource).
  • Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentations and recording. Ready to customize for your language.
  • Top Ways to Deliver Your Training Program Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
  • Instructions for using your new content Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials
  • Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:


You should expect an answer within 24 hours, except on weekends.

Click the button below to get your license to "E-Commerce Copywriting Essentials" now:

Jennifer Henczel

I'm able to develop new programs quickly and professionally

Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.

Peter Vogopoulos

It’s the equivalent of hundreds of thousands of dollars of time saved

I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds of thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients–I look like a superstar!

Chris Gloss Possibilities Coach

Rapid Course Creation

It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.

Your Investment

As you can see, Content Sparks course kits pack in a lot of value.

That’s because as sales and marketing  course specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own course…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Click the button below to get your license to "E-Commerce Copywriting Essentials" now:


I'm  Sharyn Sheldon

I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!

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