When it comes to selling your online courses, storytelling is an unrivalled technique. But how do you develop your storytelling skills? Start by checking out these 10 iconic books on storytelling (in a variety of media) that will help you tell an engaging, compelling story. And if you're ready to teach your audience storytelling? Scroll to the end of the post for our no-brainer, brandable course on storytelling. You'll love how easy it is to rebrand and deliver to your own audience and students!
Books to Boost Your Storytelling Skills
From Amazon: Focuses on content development methodologies that are not only fundamental but will move people to action.
Upends the usual paradigm by making the audience the hero and the presenter the mentor.
Shows how to use story techniques of conflict and resolution.
From Amazon: Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets--and it's a game-changer for anyone who has ever set pen to paper.
The vast majority of writing advice focuses on "writing well", as if it were the same as telling a great story. This is exactly where many aspiring writers fail--they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain's hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won't hold anyone's interest.
Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.
From Amazon: When you focus on what lies at the heart of story - tension, desire, crisis, escalation, struggle, discovery - rather than plot templates and formulas, you'll begin to break out of the box and write fiction that resonates with your readers. Story Trumps Structure will transform the way you think about stories and the way you write them, forever.
From Amazon: How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television’s most successful producer? How did a timid pastor’s son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics?
They told brilliant stories.
From Amazon: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
From Amazon: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
From Amazon: With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:
• Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
• Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual
• Memorable stories based on timeless themes build legions of eager evangelists
• Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
• Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz
Not so much about writing the story, but also live the stories that you create. If you're looking to tell more stories but think you're as dull as dishwater, then start here.
Although it's about screenwriting, this book teaches you how to create the 3-act story arc used in films.
From Amazon: People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals.
If you've already heard of these books, the chances are you're approaching story expert status already, and it's time to take a look at teaching storytelling yourself. Content Sparks specializes in premium, rebrandable content (sometimes know as PLR). This means you can purchase this course kit, add your own brand of storytelling to the mix, and have your own unique storytelling course ready to sell in as little as a weekend!
Click the link, take a look, and see if you'll love teaching storytelling.
The Power of Storytelling in Marketing
How to Use Storytelling to Engage Your Audience and Get More Sales