Here's why you need to teach 'The Power of Storytelling in Marketing'...
People buy from people they know, like, and trust. You've probably heard that a million times by now.
However, building the 'know, like, trust' elements is an art form that requires much more than a few emails and social media posts. You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales.
When you use stories in your marketing content, you can achieve all 3 of those elements in a far shorter space of time than any other marketing tactic can match.
“A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.” ~ Jennifer Aaker, Professor of Marketing at Stanford Graduate School of Business
How do you write the types of stories that move people?
It's not easy, and few people view themselves as good storytellers.
But with our course on 'The Power of Storytelling in Marketing', you can teach your audience how to craft the right types of stories to tell their own market.
You'll be showing them how to:
- Identify the different types of stories and how they are used, including company and brand stories, personal stories, and customer stories
- Apply the most enduring story formats that have stood the test of time to their marketing
- Identify which types of stories connect best with their target market
- Outline the key elements that make a story effective regardless of the type of story or format that they choose
- Choose the best media to use for their story to make it engaging for their target market
- Identify the different outlets they can use for distributing their story so that it will be seen by as many people as possible and create the desired result
By the end, you'll help them draft their plan for finishing and producing a story they can use right away to supercharge their marketing.
Here's what you'll be teaching...
There are 7 modules in the course, with multiple lessons, an introduction, and a concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - The Best Stories to Tell Your Market
Storytelling is integral to content marketing, no matter what products or services you're selling. Let's discuss what kinds of stories you can tell
In Module 1, you’ll show your students how to identify the different types of stories and how they are used, so that they can start thinking about how they will fit into their marketing.
Module 2 - 7 Timeless Storytelling Formats You Can Use
Stories from ancient times are only different from those of today in setting and content. Why are these storylines so enduring? It's because they speak to fundamental emotions that all humans understand and experience.
In Module 2, you’ll teach your students the enduring story formats that have stood the test of time so that they can understand how to use them in their marketing.
Module 3 - Which Story is Most Effective for Your Market?
The next step is to choose the story type that's most appropriate for your audience. A story’s effectiveness is determined by how it resonates with and affects your audience.
In Module 3, you’ll guide your students to identifying the most effective types of stories to tell so that they resonate and connect with their target market.
Module 4 - How to Create a Story that Engages Your Customers
A good story is one that engages the audience. Your story has to have certain elements that make it engaging.
In Module 4, you’ll outline the key elements that make a story engaging so that your students can include them to improve their story’s effectiveness.
Module 5 - Which Media Should You Use to Create Your Story?
Now that you have some story ideas, you'll need to decide which media you'll use for telling your story.
In Module 5, you’ll show your students how to choose the best media to use for their story based on their target markets’ preferences so that they can make it more engaging and appealing for them.
Module 6 - Where to Distribute Your Story
Now that you’ve written and produced your story in at least one format, you'll have to decide exactly where to distribute it.
In Module 6, you’ll demonstrate how your students can use their target markets’ preferences to identify the different outlets available for distributing their story so that it will be seen by as many of them as possible and create the desired result.
Module 7 - Conclusion and Next Steps
Now that they've worked through the course, they have everything they need to start creating and posting stories.
In this final module, you’ll help your students draft their plans for finishing, producing and monitoring their stories, so that they can achieve the goals they set for this course and develop their storytelling skills further.
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And here's all the content you'll get!
Student Materials - to Learn & Take Action
* A 51-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 25-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* A 18-Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* Graphics & Screenshots (5 colorful graphics and 17 screenshots that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
* Infographics – 10 Storytelling Mistakes to Avoid and 10 Best Practices in Storytelling (in .pptx, pdf & .png).
* Examples – 15 timeless examples of great storytelling in marketing. In .docx
Instructor Materials to Teach Your Course
* 151 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
* Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
* Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills.
* Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content.
Lead Generation Materials to Attract Students
Social Media Posts (10 Tips for sharing on social media) – Use these to get more traffic to your content
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
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Frequently Asked Questions
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
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