The Power of Storytelling in Marketing
How to Use Storytelling to Engage Your Audience and Get More Sales.
With The Power of Storytelling in Marketing, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps people use stories to engage target customers and get more sales.
Here's why you need to teach this topic...
People buy from people they know, like, and trust. You've probably heard that a million times by now.
However, building the 'know, like, trust' elements is an art form that requires much more than a few emails and social media posts. You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales.
When you use stories in your marketing content, you can achieve all 3 of those elements in a far shorter space of time than any other marketing tactic can match.
“A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.” ~ Jennifer Aaker, Professor of Marketing at Stanford Graduate School of Business
How do you write the types of stories that move people?
It's not easy, and few people view themselves as good storytellers.
But with our course on 'The Power of Storytelling in Marketing', you can teach your audience how to craft the right types of stories to tell their own market.
You'll be showing them how to:
- Identify the different types of stories and how they are used, including company and brand stories, personal stories, and customer stories
- Apply the most enduring story formats that have stood the test of time to their marketing
- Identify which types of stories connect best with their target market
- Outline the key elements that make a story effective regardless of the type of story or format that they choose
- Choose the best media to use for their story to make it engaging for their target market
- Identify the different outlets they can use for distributing their story so that it will be seen by as many people as possible and create the desired result
By the end, you'll help them draft their plan for finishing and producing a story they can use right away to supercharge their marketing.
[Check out the Module Overviews below for more details on what you'll cover in the course.]
Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.
And everything is editable and rebrandable.
So you can go through it yourself if you want to power-up your marketing,
AND, you can use the same materials to help your audience.
That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you want
Then use your new course to…
- Attract a flood of leads for your other products and services
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting devotion)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your audience ramp up their marketing by teaching them how to use storytelling to engage their audience and get more sales.
And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!
Here's what you'll be teaching...
There are 7 modules in the course, with an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Here's a summary of each module's learning outcomes:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 - The Best Stories to Tell Your Market
Storytelling is integral to content marketing, no matter what products or services you're selling. Let's discuss what kinds of stories you can tell
In Module 1, you’ll show your students how to identify the different types of stories and how they are used, so that they can start thinking about how they will fit into their marketing.
Module 2 - 7 Timeless Storytelling Formats You Can Use
Stories from ancient times are only different from those of today in setting and content. Why are these storylines so enduring? It's because they speak to fundamental emotions that all humans understand and experience.
In Module 2, you’ll teach your students the enduring story formats that have stood the test of time so that they can understand how to use them in their marketing.
Module 3 - Which Story is Most Effective for Your Market?
The next step is to choose the story type that's most appropriate for your audience. A story’s effectiveness is determined by how it resonates with and affects your audience.
In Module 3, you’ll guide your students to identifying the most effective types of stories to tell so that they resonate and connect with their target market
Module 4 - How to Create a Story that Engages Your Customers
A good story is one that engages the audience. Your story has to have certain elements that make it engaging.
In Module 4, you’ll outline the key elements that make a story engaging so that your students can include them to improve their story’s effectiveness.
Module 5 - Which Media Should You Use to Create Your Story?
Now that you have some story ideas, you'll need to decide which media you'll use for telling your story.
In Module 5, you’ll show your students how to choose the best media to use for their story based on their target markets’ preferences so that they can make it more engaging and appealing for them.
Module 6 - Where to Distribute Your Story
Now that you’ve written and produced your story in at least one format, you'll have to decide exactly where to distribute it.
In Module 6, you’ll demonstrate how your students can use their target markets’ preferences to identify the different outlets available for distributing their story so that it will be seen by as many of them as possible and create the desired result.
Module 7 - Conclusion and Next Steps
Now that they've worked through the course, they have everything they need to start creating and posting stories.
In this final module, you’ll help your students draft their plans for finishing, producing and monitoring their stories, so that they can achieve the goals they set for this course and develop their storytelling skills further.
And here's all the content you'll get!
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here are a few ideas for using your content...
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
Click the button below to get your license to "The Power of Storytelling in Marketing" now:
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
I'm able to develop new programs quickly and professionally
Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.
It’s the equivalent of hundreds of thousands of dollars of time saved
I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds of thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients–I look like a superstar!
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Click the button below to get your license to "The Power of Storytelling in Marketing" now:
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!