In a previous article, I shared some brainstorming questions you can use when identifying core business values, either for yourself or with your customers.
But sometimes you need a few examples to really kick those creative muscles into action.
In this post, I've put together a list of common words used in company core values, as well as a big list of value words to help with your brainstorming.
If you scroll down to the very end of the post, you'll find the links to download one big list to save to your computer, print out, and use for your own reference.
50 Examples of Words Used in Core Values:
| Sustainability | Innovation | Excellence |
| Reliability | Loyal | Committed |
| Dependable | Passionate | Courageous |
| Respectful | Inspiring | Honesty |
| Integrity | Consistent | Efficient |
| Humorous | Optimistic | Positive |
| Nurturing | Open-minded | Adventurous |
| Resourceful | Customer Service | Fun |
| Humble | Community | Responsibility |
| Quality | Satisfaction | Delight |
| Support | Caring | Partnership |
| Best | Value | Global |
| Transformation | Leadership | Teamwork |
| Diversity | Humility | Transparency |
| Results | Fanatical | Friends |
| Family | Listening | Learning |
| Educating | Remarkable |
Big List of Value Words
Variations of this list show up in a number of places around the ‘net and can be useful during your brainstorming as you identify your core values.
| Ability | Abundance | Acceptance |
| Accomplishment | Achievement | Adaptability |
| Adventure | Affection | Affluence |
| Alertness | Ambition | Anticipation |
| Appreciation | Approachability | Artfulness |
| Assertiveness | Assurance | Attentiveness |
| Audacity | Availability | Awareness |
| Awe | Balance | Beauty |
| Being-ness | Belongingness | Benevolence |
| Blissfulness | Boldness | Bravery |
| Brilliance | Briskness | Buoyancy |
| Calmness | Camaraderie | Candor |
| Capability | Care | Carefulness |
| Certainty | Challenge | Charity |
| Charm | Chastity | Cheerfulness |
| Clarity | Classy | Cleanliness |
| Cleverness | Closeness | Cognizance |
| Comfort | Commitment | Compassion |
| Competence | Complacency | Completion |
| Composure | Concentration | Confidence |
| Conformity | Congruency | Connection |
| Consciousness | Consistency | Contentment |
| Continuity | Contribution | Control |
| Conviction | Conviviality | Coolness |
| Cooperation | Copiousness | Cordiality |
| Correctness | Courage | Courtesy |
| Craftiness | Creativity | Credibility |
| Cunning | Curiosity | Daring |
| Decisiveness | Decorum | Deepness |
| Deference | Delicacy | Delight |
| Dependability | Depth | Desire |
| Determination | Devotion | Devoutness |
| Dexterity | Dignity | Diligence |
| Diplomacy | Direction | Directness |
| Discernment | Discretion | Discipline |
| Discovery | Discretion | Diversity |
| Dreaming | Drive | Duty |
| Dynamism | Eagerness | Economy |
| Ecstasy | Education | Effectiveness |
| Efficiency | Elation | Elegance |
| Empathy | Encouragement | Endurance |
| Energy | Enjoyment | Enlightenment |
| Entertainment | Enthusiasm | Exactness |
| Excellence | Excitement | Exhilaration |
| Expectancy | Expediency | Experience |
| Expertise | Exploration | Expressiveness |
| Extravagance | Extroversion | Exuberance |
| Evolution | Facilitating | Fairness |
| Faith | Fame | Fascination |
| Fashion | Fearlessness | Fidelity |
| Fineness | Finesse | Firmness |
| Fitness | Flexibility | Flow |
| Fluency | Fluidity | Focus |
| Fortitude | Frankness | Freedom |
| Friendliness | Frugality | Fun |
| Gallantry | Generosity | Gentility |
| Genuineness | Giving | Grace |
| Gratefulness | Gratitude | Gregariousness |
| Growth | Guidance | Happiness |
| Harmony | Health | Heart |
| Helpfulness | Heroism | Holiness |
| Honesty | Honor | Hopefulness |
| Hospitality | Humility | Humor |
| Hygiene | Imagination | Impact |
| Impartiality | Impeccability | Independence |
| Industry | Ingenuity | Inquisitiveness |
| Insightfulness | Inspiration | Instinctiveness |
| Integrity | Intelligence | Intensity |
| Intimacy | Intrepidness | Introversion |
| Intuition | Intuitiveness | Inventiveness |
| Joy | Judiciousness | Justice |
| Keenness | Kindness | Knowledgeableness |
| Lavishness | Leadership | Learning |
| Liberation | Liberty | Liveliness |
| Logic | Longevity | Love |
| Loyalty | Majesty | Mastery |
| Maturity | Meekness | Mellowness |
| Meticulousness | Mindfulness | Moderation |
| Modesty | Motivation | Mysteriousness |
| Neatness | Nerve | Obedience |
| Open-mindedness | Openness | Optimism |
| Opulence | Order | Organization |
| Originality | Outlandishness | Outrageousness |
| Passion | Peacefulness | Perceptiveness |
| Perfection | Perseverance | Persistence |
| Persuasiveness | Philanthropy | Piety |
| Playfulness | Pleasantness | Pleasure |
| Plentiful-ness | Poise | Polish |
| Popularity | Potency | Practicality |
| Pragmatism | Precision | Preeminence |
| Preparedness | Presence | Privacy |
| Proactivity | Proficiency | Professionalism |
| Prosperity | Prudence | Punctuality |
| Purity | Qualification | Quietness |
| Quickness | Realism | Readiness |
| Reason | Recognition | Recreation |
| Refinement | Reflection | Relaxation |
| Reliability | Resilience | Resolution |
| Resolve | Resourcefulness | Respect |
| Restfulness | Restraint | Reverence |
| Richness | Rigor | Sacredness |
| Sacrifice | Sagacity | Saintliness |
| Sanguinity | Satisfaction | Security |
| Self-control | Selflessness | Self-realization |
| Self-reliance | Sensitivity | Sensuality |
| Serenity | Service | Sexuality |
| Sharing | Shrewdness | Significance |
| Silence | Silliness | Simplicity |
| Sincerity | Skillfulness | Smartness |
| Sophistication | Solidarity | Solidity |
| Solitude | Soundness | Speed |
| Spirit | Spirituality | Spontaneity |
| Stability | Stillness | Strength |
| Structure | Substantiality | Success |
| Sufficiency | Support | Supremacy |
| Surprise | Superb | Supremacy |
| Sympathy | Synergy | Tactfulness |
| Teamwork | Temperance | Thankfulness |
| Thoroughness | Thoughtfulness | Thrift |
| Timeliness | Traditionalism | Tranquility |
| Transcendence | Trust | Trustworthiness |
| Truth | Understanding | Uniqueness |
| Unity | Usefulness | Utility |
| Valor | Variety | Victory |
| Vigor | Virtue | Vision |
| Vitality | Vivacity | Warmth |
| Watchfulness | Wealth | Wholesomeness |
| Willingness | Winning | Wisdom |
| Wittiness | Wonder | Worthiness |
| Zeal | Zest | Zing |
Want to download the lists?
Click on the link below to download both lists of value words.
Want to learn more and help others?
Check out our brandable, done-for-you course on how to identify the core values for your business.
CLICK HERE for our course on core values >>
When you purchase a license to any of our ready-to-teach courses, you get the rights to:
- Edit it any way you want (even create video and audio!)
- Put your name and branding on
- Share with prospects and clients or sell for 100% profit
