Free Download: Big List of Core Value Words

List of Core Value Words

Do you know exactly what core values your business is founded on? If you don't, then you're missing out on a key ingredient that builds your customers' trust AND  motivates both you and everyone associated with your business.

What are business core values? They're the principles that guide all your decisions and behavior in your business.

Are business core values the same as your personal values or your big ‘why' in life? Not necessarily. Though if you're a solo entrepreneur or very small business, it's likely that your personal values match up to your business ones.

In a previous article, I shared some brainstorming questions you can use when identifying core business values, either for yourself or with your customers. So if you're not sure how it works, be sure to take a look at that article and the infographic in it.

But sometimes you need a few extra examples to really fire up your creative muscles.

In this post, I've put together a list of common words used in company core values, as well as a big list of value words to help with your brainstorming.

If you scroll down to the very end of the post, you'll find the links to download one big list to save to your computer, print out, and use for your own reference.

There are also links further down to a couple of our brandable, ready-to-teach (PLR) courses that will help with both discovering your personal ‘why' and defining your core business values, so look out for those.

50 Examples of Core Value Words:

Sustainability Innovation Excellence
Reliability Loyal Committed
Dependable Passionate Courageous
Respectful Inspiring Honesty
Integrity Consistent Efficient
Humorous Optimistic Positive
Nurturing Open-minded Adventurous
Resourceful Customer Service Fun
Humble Community Responsibility
Quality Satisfaction Delight
Support Caring Partnership
Best Value Global
Transformation Leadership Teamwork
Diversity Humility Transparency
Results Fanatical Friends
Family Listening Learning
Educating Remarkable


Big List of Core Value Words

Variations of this list show up in a number of places around the ‘net and can be useful during your brainstorming as you identify your core values.

Ability Abundance Acceptance
Accomplishment Achievement Adaptability
Adventure Affection Affluence
Alertness Ambition Anticipation
Appreciation Approachability Artfulness
Assertiveness Assurance Attentiveness
Audacity Availability Awareness
Awe Balance Beauty
Being-ness Belongingness Benevolence
Blissfulness Boldness Bravery
Brilliance Briskness Buoyancy
Calmness Camaraderie Candor
Capability Care Carefulness
Certainty Challenge Charity
Charm Chastity Cheerfulness
Clarity Classy Cleanliness
Cleverness Closeness Cognizance
Comfort Commitment Compassion
Competence Complacency Completion
Composure Concentration Confidence
Conformity Congruency Connection
Consciousness Consistency Contentment
Continuity Contribution Control
Conviction Conviviality Coolness
Cooperation Copiousness Cordiality
Correctness Courage Courtesy
Craftiness Creativity Credibility
Cunning Curiosity Daring
Decisiveness Decorum Deepness
Deference Delicacy Delight
Dependability Depth Desire
Determination Devotion Devoutness
Dexterity Dignity Diligence
Diplomacy Direction Directness
Discernment Discretion Discipline
Discovery Discretion Diversity
Dreaming Drive Duty
Dynamism Eagerness Economy
Ecstasy Education Effectiveness
Efficiency Elation Elegance
Empathy Encouragement Endurance
Energy Enjoyment Enlightenment
Entertainment Enthusiasm Exactness
Excellence Excitement Exhilaration
Expectancy Expediency Experience
Expertise Exploration Expressiveness
Extravagance Extroversion Exuberance
Evolution Facilitating Fairness
Faith Fame Fascination
Fashion Fearlessness Fidelity
Fineness Finesse Firmness
Fitness Flexibility Flow
Fluency Fluidity Focus
Fortitude Frankness Freedom
Friendliness Frugality Fun
Gallantry Generosity Gentility
Genuineness Giving Grace
Gratefulness Gratitude Gregariousness
Growth Guidance Happiness
Harmony Health Heart
Helpfulness Heroism Holiness
Honesty Honor Hopefulness
Hospitality Humility Humor
Hygiene Imagination Impact
Impartiality Impeccability Independence
Industry Ingenuity Inquisitiveness
Insightfulness Inspiration Instinctiveness
Integrity Intelligence Intensity
Intimacy Intrepidness Introversion
Intuition Intuitiveness Inventiveness
Joy Judiciousness Justice
Keenness Kindness Knowledgeableness
Lavishness Leadership Learning
Liberation Liberty Liveliness
Logic Longevity Love
Loyalty Majesty Mastery
Maturity Meekness Mellowness
Meticulousness Mindfulness Moderation
Modesty Motivation Mysteriousness
Neatness Nerve Obedience
Open-mindedness Openness Optimism
Opulence Order Organization
Originality Outlandishness Outrageousness
Passion Peacefulness Perceptiveness
Perfection Perseverance Persistence
Persuasiveness Philanthropy Piety
Playfulness Pleasantness Pleasure
Plentiful-ness Poise Polish
Popularity Potency Practicality
Pragmatism Precision Preeminence
Preparedness Presence Privacy
Proactivity Proficiency Professionalism
Prosperity Prudence Punctuality
Purity Qualification Quietness
Quickness Realism Readiness
Reason Recognition Recreation
Refinement Reflection Relaxation
Reliability Resilience Resolution
Resolve Resourcefulness Respect
Restfulness Restraint Reverence
Richness Rigor Sacredness
Sacrifice Sagacity Saintliness
Sanguinity Satisfaction Security
Self-control Selflessness Self-realization
Self-reliance Sensitivity Sensuality
Serenity Service Sexuality
Sharing Shrewdness Significance
Silence Silliness Simplicity
Sincerity Skillfulness Smartness
Sophistication Solidarity Solidity
Solitude Soundness Speed
Spirit Spirituality Spontaneity
Stability Stillness Strength
Structure Substantiality Success
Sufficiency Support Supremacy
Surprise Superb Supremacy
Sympathy Synergy Tactfulness
Teamwork Temperance Thankfulness
Thoroughness Thoughtfulness Thrift
Timeliness Traditionalism Tranquility
Transcendence Trust Trustworthiness
Truth Understanding Uniqueness
Unity Usefulness Utility
Valor Variety Victory
Vigor Virtue Vision
Vitality Vivacity Warmth
Watchfulness Wealth Wholesomeness
Willingness Winning Wisdom
Wittiness Wonder Worthiness
Zeal Zest Zing

Want to download the lists?

Click on the link below to download both lists of core value words.

Want to learn more and help others?know your why

First, make sure that you and your audience are clear on your big ‘why'. That's what drives you, personally, in all your decisions in your life AND in business.

You can learn more and use our ready-to-teach course to guide others through the process here:

CLICK HERE to grab your license to teach Know Your ‘Why' >>


Next, check out our brandable, done-for-you course on how to identify the core values for your business.

From Values to Profit

CLICK HERE for our course on core values >>

When you purchase a license to any of our ready-to-teach courses, you get the rights to:

  • Edit it any way you want (even create video and audio!)
  • Put your name and branding on
  • Share with prospects and clients or sell for 100% profit


Let me know any time if you have questions by emailing


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