Do you know exactly what core values your business is founded on? If you don't, then you're missing out on a key ingredient that builds your customers' trust AND motivates both you and everyone associated with your business.
What are business core values?
They're the principles that guide all your decisions and behavior in your business.
Are business core values the same as your personal values or your big ‘why' in life? Not necessarily. Though if you're a solo entrepreneur or very small business, it's likely that your personal values match up to your business ones.
In a previous article, I shared some brainstorming questions you can use when identifying core business values, either for yourself or with your customers. So if you're not sure how it works, be sure to take a look at that article and the infographic in it.
But sometimes you need a few extra examples to really fire up your creative muscles.
In this post, I've put together a list of common words used in company core values, as well as a big list of value words to help with your brainstorming.
If you scroll down to the very end of the post, you'll find the links to download one big list to save to your computer, print out, and use for your own reference.
There are also links further down to a couple of our white label, ready-to-teach (PLR) courses that will help with both discovering your personal ‘why' and defining your core business values, so look out for those.
50 Examples of Core Value Words:
| Sustainability | Innovation | Excellence |
| Reliability | Loyal | Committed |
| Dependable | Passionate | Courageous |
| Respectful | Inspiring | Honesty |
| Integrity | Consistent | Efficient |
| Humorous | Optimistic | Positive |
| Nurturing | Open-minded | Adventurous |
| Resourceful | Customer Service | Fun |
| Humble | Community | Responsibility |
| Quality | Satisfaction | Delight |
| Support | Caring | Partnership |
| Best | Value | Global |
| Transformation | Leadership | Teamwork |
| Diversity | Humility | Transparency |
| Results | Fanatical | Friends |
| Family | Listening | Learning |
| Educating | Remarkable |
Big List of Core Value Words
Variations of this list show up in a number of places around the ‘net and can be useful during your brainstorming as you identify your core values.
| Ability | Abundance | Acceptance |
| Accomplishment | Achievement | Adaptability |
| Adventure | Affection | Affluence |
| Alertness | Ambition | Anticipation |
| Appreciation | Approachability | Artfulness |
| Assertiveness | Assurance | Attentiveness |
| Audacity | Availability | Awareness |
| Awe | Balance | Beauty |
| Being-ness | Belongingness | Benevolence |
| Blissfulness | Boldness | Bravery |
| Brilliance | Briskness | Buoyancy |
| Calmness | Camaraderie | Candor |
| Capability | Care | Carefulness |
| Certainty | Challenge | Charity |
| Charm | Chastity | Cheerfulness |
| Clarity | Classy | Cleanliness |
| Cleverness | Closeness | Cognizance |
| Comfort | Commitment | Compassion |
| Competence | Complacency | Completion |
| Composure | Concentration | Confidence |
| Conformity | Congruency | Connection |
| Consciousness | Consistency | Contentment |
| Continuity | Contribution | Control |
| Conviction | Conviviality | Coolness |
| Cooperation | Copiousness | Cordiality |
| Correctness | Courage | Courtesy |
| Craftiness | Creativity | Credibility |
| Cunning | Curiosity | Daring |
| Decisiveness | Decorum | Deepness |
| Deference | Delicacy | Delight |
| Dependability | Depth | Desire |
| Determination | Devotion | Devoutness |
| Dexterity | Dignity | Diligence |
| Diplomacy | Direction | Directness |
| Discernment | Discretion | Discipline |
| Discovery | Discretion | Diversity |
| Dreaming | Drive | Duty |
| Dynamism | Eagerness | Economy |
| Ecstasy | Education | Effectiveness |
| Efficiency | Elation | Elegance |
| Empathy | Encouragement | Endurance |
| Energy | Enjoyment | Enlightenment |
| Entertainment | Enthusiasm | Exactness |
| Excellence | Excitement | Exhilaration |
| Expectancy | Expediency | Experience |
| Expertise | Exploration | Expressiveness |
| Extravagance | Extroversion | Exuberance |
| Evolution | Facilitating | Fairness |
| Faith | Fame | Fascination |
| Fashion | Fearlessness | Fidelity |
| Fineness | Finesse | Firmness |
| Fitness | Flexibility | Flow |
| Fluency | Fluidity | Focus |
| Fortitude | Frankness | Freedom |
| Friendliness | Frugality | Fun |
| Gallantry | Generosity | Gentility |
| Genuineness | Giving | Grace |
| Gratefulness | Gratitude | Gregariousness |
| Growth | Guidance | Happiness |
| Harmony | Health | Heart |
| Helpfulness | Heroism | Holiness |
| Honesty | Honor | Hopefulness |
| Hospitality | Humility | Humor |
| Hygiene | Imagination | Impact |
| Impartiality | Impeccability | Independence |
| Industry | Ingenuity | Inquisitiveness |
| Insightfulness | Inspiration | Instinctiveness |
| Integrity | Intelligence | Intensity |
| Intimacy | Intrepidness | Introversion |
| Intuition | Intuitiveness | Inventiveness |
| Joy | Judiciousness | Justice |
| Keenness | Kindness | Knowledgeableness |
| Lavishness | Leadership | Learning |
| Liberation | Liberty | Liveliness |
| Logic | Longevity | Love |
| Loyalty | Majesty | Mastery |
| Maturity | Meekness | Mellowness |
| Meticulousness | Mindfulness | Moderation |
| Modesty | Motivation | Mysteriousness |
| Neatness | Nerve | Obedience |
| Open-mindedness | Openness | Optimism |
| Opulence | Order | Organization |
| Originality | Outlandishness | Outrageousness |
| Passion | Peacefulness | Perceptiveness |
| Perfection | Perseverance | Persistence |
| Persuasiveness | Philanthropy | Piety |
| Playfulness | Pleasantness | Pleasure |
| Plentiful-ness | Poise | Polish |
| Popularity | Potency | Practicality |
| Pragmatism | Precision | Preeminence |
| Preparedness | Presence | Privacy |
| Proactivity | Proficiency | Professionalism |
| Prosperity | Prudence | Punctuality |
| Purity | Qualification | Quietness |
| Quickness | Realism | Readiness |
| Reason | Recognition | Recreation |
| Refinement | Reflection | Relaxation |
| Reliability | Resilience | Resolution |
| Resolve | Resourcefulness | Respect |
| Restfulness | Restraint | Reverence |
| Richness | Rigor | Sacredness |
| Sacrifice | Sagacity | Saintliness |
| Sanguinity | Satisfaction | Security |
| Self-control | Selflessness | Self-realization |
| Self-reliance | Sensitivity | Sensuality |
| Serenity | Service | Sexuality |
| Sharing | Shrewdness | Significance |
| Silence | Silliness | Simplicity |
| Sincerity | Skillfulness | Smartness |
| Sophistication | Solidarity | Solidity |
| Solitude | Soundness | Speed |
| Spirit | Spirituality | Spontaneity |
| Stability | Stillness | Strength |
| Structure | Substantiality | Success |
| Sufficiency | Support | Supreme |
| Surprise | Superb | Savvy |
| Sympathy | Synergy | Tactfulness |
| Teamwork | Temperance | Thankfulness |
| Thoroughness | Thoughtfulness | Thrift |
| Timeliness | Traditionalism | Tranquillity |
| Transcendence | Trust | Trustworthiness |
| Truth | Understanding | Uniqueness |
| Unity | Usefulness | Utility |
| Valor | Variety | Victory |
| Vigor | Virtue | Vision |
| Vitality | Vivacity | Warmth |
| Watchfulness | Wealth | Wholesomeness |
| Willingness | Winning | Wisdom |
| Wittiness | Wonder | Worthiness |
| Zeal | Zest | Zing |
Want to download the lists?
Click below to download both lists of core value words.
Want to learn more and help others?
First, make sure that you and your audience are clear on your big ‘why'. That's what drives you, personally, in all your decisions in your life AND in business.
You can learn more and use our ready-to-teach course to guide others through the process here:
Know Your ‘Why'
Teach Yourself. Then teach your audience.
Next, check out our brandable, done-for-you course on how to identify the core values for your business:
From Values to Profit
Teach Yourself. Then teach your audience.
When you purchase a license to any of our ready-to-teach courses, you get the rights to:
- Edit it any way you want (even create video and audio!)
- Put your name and branding on
- Share with prospects and clients or sell for 100% profit
Let me know any time if you have questions by emailing support@contentsparks.com
