In my last post, I shared some brainstorming questions you can use when identifying core business values, either for yourself or with your customers.
In this post, I've put together a list of common words used in company core values, as well as a big list of value words to help with your brainstorming.
If you scroll down to the very end of the post, you'll find the links to download one big list to save to your computer, print out, and use for your own reference.
50 Examples of Words Used in Core Values:
| Sustainability | Innovation | Excellence |
| Reliability | Loyal | Committed |
| Dependable | Passionate | Courageous |
| Respectful | Inspiring | Honesty |
| Integrity | Consistent | Efficient |
| Humorous | Optimistic | Positive |
| Nurturing | Open-minded | Adventurous |
| Resourceful | Customer Service | Fun |
| Humble | Community | Responsibility |
| Quality | Satisfaction | Delight |
| Support | Caring | Partnership |
| Best | Value | Global |
| Transformation | Leadership | Teamwork |
| Diversity | Humility | Transparency |
| Results | Fanatical | Friends |
| Family | Listening | Learning |
| Educating | Remarkable |
Big List of Value Words
Variations of this list show up in a number of places around the ‘net and can be useful during your brainstorming as you identify your core values.
| Ability | Abundance | Acceptance |
| Accomplishment | Achievement | Adaptability |
| Adventure | Affection | Affluence |
| Alertness | Ambition | Anticipation |
| Appreciation | Approachability | Artfulness |
| Assertiveness | Assurance | Attentiveness |
| Audacity | Availability | Awareness |
| Awe | Balance | Beauty |
| Being-ness | Belongingness | Benevolence |
| Blissfulness | Boldness | Bravery |
| Brilliance | Briskness | Buoyancy |
| Calmness | Camaraderie | Candor |
| Capability | Care | Carefulness |
| Certainty | Challenge | Charity |
| Charm | Chastity | Cheerfulness |
| Clarity | Classy | Cleanliness |
| Cleverness | Closeness | Cognizance |
| Comfort | Commitment | Compassion |
| Competence | Complacency | Completion |
| Composure | Concentration | Confidence |
| Conformity | Congruency | Connection |
| Consciousness | Consistency | Contentment |
| Continuity | Contribution | Control |
| Conviction | Conviviality | Coolness |
| Cooperation | Copiousness | Cordiality |
| Correctness | Courage | Courtesy |
| Craftiness | Creativity | Credibility |
| Cunning | Curiosity | Daring |
| Decisiveness | Decorum | Deepness |
| Deference | Delicacy | Delight |
| Dependability | Depth | Desire |
| Determination | Devotion | Devoutness |
| Dexterity | Dignity | Diligence |
| Diplomacy | Direction | Directness |
| Discernment | Discretion | Discipline |
| Discovery | Discretion | Diversity |
| Dreaming | Drive | Duty |
| Dynamism | Eagerness | Economy |
| Ecstasy | Education | Effectiveness |
| Efficiency | Elation | Elegance |
| Empathy | Encouragement | Endurance |
| Energy | Enjoyment | Enlightenment |
| Entertainment | Enthusiasm | Exactness |
| Excellence | Excitement | Exhilaration |
| Expectancy | Expediency | Experience |
| Expertise | Exploration | Expressiveness |
| Extravagance | Extroversion | Exuberance |
| Evolution | Facilitating | Fairness |
| Faith | Fame | Fascination |
| Fashion | Fearlessness | Fidelity |
| Fineness | Finesse | Firmness |
| Fitness | Flexibility | Flow |
| Fluency | Fluidity | Focus |
| Fortitude | Frankness | Freedom |
| Friendliness | Frugality | Fun |
| Gallantry | Generosity | Gentility |
| Genuineness | Giving | Grace |
| Gratefulness | Gratitude | Gregariousness |
| Growth | Guidance | Happiness |
| Harmony | Health | Heart |
| Helpfulness | Heroism | Holiness |
| Honesty | Honor | Hopefulness |
| Hospitality | Humility | Humor |
| Hygiene | Imagination | Impact |
| Impartiality | Impeccability | Independence |
| Industry | Ingenuity | Inquisitiveness |
| Insightfulness | Inspiration | Instinctiveness |
| Integrity | Intelligence | Intensity |
| Intimacy | Intrepidness | Introversion |
| Intuition | Intuitiveness | Inventiveness |
| Joy | Judiciousness | Justice |
| Keenness | Kindness | Knowledgeableness |
| Lavishness | Leadership | Learning |
| Liberation | Liberty | Liveliness |
| Logic | Longevity | Love |
| Loyalty | Majesty | Mastery |
| Maturity | Meekness | Mellowness |
| Meticulousness | Mindfulness | Moderation |
| Modesty | Motivation | Mysteriousness |
| Neatness | Nerve | Obedience |
| Open-mindedness | Openness | Optimism |
| Opulence | Order | Organization |
| Originality | Outlandishness | Outrageousness |
| Passion | Peacefulness | Perceptiveness |
| Perfection | Perseverance | Persistence |
| Persuasiveness | Philanthropy | Piety |
| Playfulness | Pleasantness | Pleasure |
| Plentiful-ness | Poise | Polish |
| Popularity | Potency | Practicality |
| Pragmatism | Precision | Preeminence |
| Preparedness | Presence | Privacy |
| Proactivity | Proficiency | Professionalism |
| Prosperity | Prudence | Punctuality |
| Purity | Qualification | Quietness |
| Quickness | Realism | Readiness |
| Reason | Recognition | Recreation |
| Refinement | Reflection | Relaxation |
| Reliability | Resilience | Resolution |
| Resolve | Resourcefulness | Respect |
| Restfulness | Restraint | Reverence |
| Richness | Rigor | Sacredness |
| Sacrifice | Sagacity | Saintliness |
| Sanguinity | Satisfaction | Security |
| Self-control | Selflessness | Self-realization |
| Self-reliance | Sensitivity | Sensuality |
| Serenity | Service | Sexuality |
| Sharing | Shrewdness | Significance |
| Silence | Silliness | Simplicity |
| Sincerity | Skillfulness | Smartness |
| Sophistication | Solidarity | Solidity |
| Solitude | Soundness | Speed |
| Spirit | Spirituality | Spontaneity |
| Stability | Stillness | Strength |
| Structure | Substantiality | Success |
| Sufficiency | Support | Supremacy |
| Surprise | Superb | Supremacy |
| Sympathy | Synergy | Tactfulness |
| Teamwork | Temperance | Thankfulness |
| Thoroughness | Thoughtfulness | Thrift |
| Timeliness | Traditionalism | Tranquility |
| Transcendence | Trust | Trustworthiness |
| Truth | Understanding | Uniqueness |
| Unity | Usefulness | Utility |
| Valor | Variety | Victory |
| Vigor | Virtue | Vision |
| Vitality | Vivacity | Warmth |
| Watchfulness | Wealth | Wholesomeness |
| Willingness | Winning | Wisdom |
| Wittiness | Wonder | Worthiness |
| Zeal | Zest | Zing |
Want to download the lists?
Click on the link below to download both lists of value words.
Want to learn more?
Check out our ready-to-go course on how to identify the core values for your business.
Did we miss any words?
Please add them below in the comments!
