From Values to Profit
Define the Core Principles that Drive Your Lasting Business Success
In From Values to Profit, you'll get everything you need to create a personalized lead magnet, bonus resource, short course, webinar, email series, or paid product on how to define core business values and put them into action in a business.
Why share or sell From Values to Profit?
Strong core values are the glue that holds together a business and allows it to both thrive in day-to-day circumstances and stay true to its unique mission over time. They lie at the heart of every successful business and they drive the actions and decisions of every area of its operations.
It's no exaggeration to say that having a well-defined set of core principles or values can be the key to whether a business succeeds or fails in the long term.
With our brandable, done-for-you course, From Values to Profit, you'll get all the materials you need to teach your customers, step-by-step, how to identify the core values for their own business. The, you'll show them how to put those values into action so that their business always stays true to their guiding principles.
Here's what you'll teach in From Values to Profit:
You'll give your students a quick overview and explain what they will achieve by the end of the course.
- Module 1 – The What and Why of Core Business Values
Why are core values essential for your businesses success? In Module 1, you'll teach your students how to recognize the importance of core values using real-life examples that show why defining them is critical.
- Module 2 – What Do Core Values Look Like?
In Module 2, you'll share the key elements to creating strong core values. You'll teach your students how to identify the core values of successful businesses, using real-life examples, while giving them ideas for their own personal and company values.
- Module 3 – Identify Your Personal Values
Business values come from personal values. In Module 3, you'll show your students how to identify their own personal core values to help guide them in choosing their business’ core values.
- Module 4 – Identify the Values that Will Drive Your Business
What are your companies most important values? You'll help your students decide by walking them through brainstorming their initial ideas and then asking difficult questions to eliminate core value ideas that are not essential. The end result will be the core values that will drive their business.
- Module 5 – Put Your Core Business Values into Action
In Module 5, you'll show your students strategies to help implement their core values, to ensure all employees embody those values, and to keep their business on track.
To conclude the course, you'll walk your students through developing a concrete plan to implement, monitor, and maintain their core values – always keeping them at the forefront of their business operations.
And to teach the program above, here's exactly what you'll get in the From Values to Profit Package:
- From Values to Profit Course Book – (6304 words, 40 pages)
- Action Guide – (20 pages) To use alongside the activities outlined in the Course Book)
- Summary Cheat Sheet – (2,218 words, 12 pages) A high-level overview of each module of the course)
- Graphics – 9 colorful graphics that are used in the Course Book and Slideshow ( .pptx .pdf, & .png)
- Course Overview Infographic – An ‘at a glance' visual of From Values to Profit (.pptx, .pdf & .png)
- Top Tips – Lists and Infographics (.docx, .pptx, .pdf & .png)
- Top 10 Best Practices
- Top 10 Mistakes to Avoid
- Core Value Examples – Examples used in the Course Book (.docx & .png)
- Slideshow – For classroom, webinar or video (70 Slides in .pptx)
- Top 5 Ways to Deliver Your Training
- Instructions for using your new content
Lead Generation Materials:
- Twitter-friendly tips to share on social media – Tips on Core Values
For instance, here are just some of the ways you can use From Values to Profit:
- Use a section of the content as a free giveaway to get more email subscribers on your list
- Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
- Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
- Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
- Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
- Add the content to your paid membership site as a valuable learning resource
- Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
- Combine this course with other courses at Content Sparks to create a longer educational series or curriculum
Want to see samples? Here's a section from “Identify Your Personal Values”:
Since company values come largely from the personal values of its founder or leader, it's useful to first identify your own personal values. Once you know what's most important to you, you can use those values to help guide you in choosing your company's most important values.
Company Values Come from Personal Values
It's fairly easy to see how the values of the individual who heads a small business or start-up will have an impact on that business. But if you look closely at any large corporation, you'll find the same pattern.
A company's core values are not arbitrary and they're also not hypothetical. A company can't choose to value something that it doesn't already practice or believe in. Rather, the process of defining these values involves discovering what is already there underlying your thoughts and actions.
Take a look at some screenshots of what you'll get:
Contents are delivered as .doc, ppt and .xls. Images are .pdf, .pptx & .png
As you can see, Content Sparks products pack in a lot of value.
That’s because as sales and marketing specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own product…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Your Price Today
Here’s How Done-For-You Products From Content Sparks Will Boost Your Revenue
Hi, I’m Sharyn Sheldon, founder of Content Sparks.
After starting my very first business, I found myself stuck…
I knew that creating my own sales and marketing products would take my business to the next level…
However, I didn’t have the time to create all of the content myself, and I didn’t have the budget to hire a team to help me.
Then I discovered customizable content.
In month one, I saved $2,000 of my time and EARNED several hundred dollars in commissions.
Still, I noticed that the customizable content I was buying wasn’t written by sales and marketing experts…and it definitely was not all up to my standards.
That's why I created Content Sparks, to provide high-quality, customizable sales and marketing products.
Today our team has created business content for Fortune 50 companies and small businesses for over 20 years…content that gets results.
Just imagine this scenario:
- You have high-quality, customizable content in just minutes…
- You share or sell the content for a fraction of the cost of starting from scratch…
- You have more authority in your market, and sales go up
In fact, here’s what business owners just like you have to say about Content Sparks:
“I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them!–VaNessa Duplessie
Again, this is Sharyn Sheldon, and thanks for reading.
I hope you enjoy teaching From Values to Profit, and I’m so excited to see what it’s going to do for your business and for your customers!
Founder, Content Sparks
Our content is the highest quality you'll find…
There's PROOF that Content Sparks products work….
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
Your Price Today
Still not sure? Here are a few Frequently Asked Questions:
What does my license allow me to do with my Content Sparks content?
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
What am I NOT allowed to do with my Content Sparks content?
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
Do I have to rewrite the content?
You have the option to rewrite it if you choose, but it is not necessary. It is recommended that web-based content is rewritten so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
What should I charge for the content once I've made it into a product?
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $17 and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
If I want to set up a sales funnel, how do I get started?
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
How can I get help if I need it?
You can always contact our support desk here:
You should expect an answer within 24 hours, except on weekends.