Do you know what your potential customers are thinking when they decide whether or not to buy your product or service?
There are studies that have been done on this very topic, and the most common model for the customer's decision-making process looks like this:
This model also appears in our course on The Psychology of Marketing, and I pulled out some information from the relevant module to share with you for free.
The video itself is a little under 7 minutes and I talk through each of the steps in the graphic shown above.
As you watch the video think about the following questions:
- What do you think about at each of these steps when you're doing something like finding a new eye doctor or identifying a business consultant to work with?
- What do you think your own potential customers are thinking about or looking for at each of the steps?
To learn more about how you can use different marketing tactics based on psychology – at each step of the customer's decision-making process – check out our customizable course here. Remember, the great thing about Content Sparks materials is that you can use them to teach yourself first, and then teach your audience.
I don't know if this is the right course for you, but The Psychology of Marketing is perfect for business coaches, marketing coaches, trainers, and course creators who would love to show their audience that psychology isn't manipulative or sleazy. The content can be turned into a powerful course that can be learned and then taught. In fact, most people find many of the strategies can be implemented swiftly and easily.