The Psychology of Marketing
How to Ethically Persuade People to Buy From You
With The Psychology of Marketing, you’ll get everything you need to create your own webinar, workshop, lead magnet, or paid product that helps marketers use the principles of psychology ethically to pursuade people to buy from them.
Here's why you need to teach this topic...
No matter what business your customers are in, they need to be able to connect with their prospects and customers on an emotional level.
It's the only way to build a lasting relationship that leads to loyal, long-term customers.
But most people don't know where to start when it comes to establishing that connection, let alone how to continue connecting throughout the buying process.
With The Psychology of Marketing, you'll be able to teach your customers how to use the basic principles of psychology to connect with their market and provide them with the type of information they need...
.....at each stage of their decision making process.
You'll take your learners step-by-step through the basics of psychology so they can understand how their prospects and customers are thinking....and how they can respond effectively.
You'll get all the materials you need to deliver a webinar, video series, self-study course, or any other content on how to use psychology in marketing - in an ETHICAL way.
[Check out the Module Overviews below for more details on what you'll cover in the course.]
Our ready-to-go program is divided into separate modules so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.
And everything is editable and rebrandable.
So you can go through it yourself if you want to power-up your website content creation,
AND, you can use the same materials to help your audience.
That's because when you purchase a license to our customizable (PLR) courses, you get the rights to:
- Edit the content any way you want
- Put your name and brand on, and
- Repurpose it into whatever media you want
Then use your new course to…
- Attract a flood of leads for your other products and services
- Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
- Provide resources for your clients to help them get results (and win their lasting devotion)
- Create a nice new income stream with a paid program (it can even run on autopilot)
You'll be helping your audience understand one of the most critical elements for running a successful business – sales, and how they can ethically pursued people to buy from them.
And…. you'll be adding a major asset to your own business (a course!) that will take it to a whole new level too!
Here's what you'll be teaching...
There are 5 modules in the course, with an introduction, and concluding action plan. The course can easily be delivered as a self-study eBook, membership site resource, online course, live workshop, or any other way you want.
Module 1 - Introduction to Basic Psychology
Module 2 - Why Psychology is Important for Marketers to Understand
Module 3 - The Customer’s Decision-Making Process
Module 4 - Key Principles of Psychology for Marketing
Module 5 - How to Select the Right Tactics for Your Market
Conclusion and Next Steps
And here's all the content you'll get!
Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.
Here are a few ideas for using your content...
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
Click the button below to get your license to "The Psychology of Marketing" now:
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
This is first-rate stuff—highly recommended
When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.
This is first-rate stuff—highly recommended. Period.
Content Sparks courses an easy and best choice
“The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!” — Dave Sweney
As you can see, Content Sparks course kits pack in a lot of value.
That’s because as sales and marketing course specialists, we develop top-notch material for you.
So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.
And you don’t have to spend thousands of dollars to hire a team to do all of that for you.
Instead, you can easily and quickly create your own course…
With help from a company with a long track record of success…
You can earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
Click the button below to get your license to "The Psychology of Marketing" now:
I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!