Are you ever stuck for ideas on how to make your content truly unique and engaging for your market?
That's a challenge that quite a few of our customers struggle with. But it doesn't have to be overly complicated to solve.
If you've purchased any of our products, you'll know that most of the content at Content Sparks is kept as generic as possible so that it's easy to customize to your own market.
However, there's still a business focus to most of the content. So, depending on your audience, you'll probably want to tailor some elements and make some tweaks.
Here are a few quick tips for customizing without spending hours:
1. Find the Core Motivation
Identify the ‘why' that your audience will have for the topic of your content. What's their relevant pain point? Why should they listen or read?
Eg, if your market is newly divorced women, their motivation to take the Shoestring Budget Startup course may be to get a new stream of income and find a way to renew their self-confidence and purpose.
2. Make Your Solution the Answer
Add or edit language in your content or sales funnel that addresses your audience's motivation for taking your course or consuming your content.
Eg, for the market of newly divorced women, you'd probably want to add language in your lead magnet and follow-up emails around what the course will do for them in terms of more income and purpose.
You should also look at the introductions to different sections to see if you can incorporate the ‘why' there too.
3. Edit Examples
Do a search for ‘for example' or ‘eg' or ‘for instance' in all the content. Wherever an example comes up, make sure it fits your market.
Eg, for examples of budget startup ideas for newly divorced women, you might want to include ones that stress using their personal experience as a starting point, or ideas that focus on their hobbies as something that renews their passions.
Be sure to delete examples that you don't agree with or which aren't relevant to your market.
4. Edit the Basics
Always change the titles and add your own ecovers, headers, footers, urls, links, etc. But also edit any language that just doesn't make sense for your audience.
For example, stick with ‘she' instead of ‘he' for a female market. Change ‘customer' to ‘client' for people who are service-focused. Add an image of a successful, confident woman to your ecover if that's your market.
5. Do a Final Review
You should ALWAYS do a final read-through of any content you're going to deliver. If you make changes in the course book, make sure your slides and any worksheets/checklists/graphics reflect those changes.
I find it easiest to have several windows open at once and compare documents side-by-side.
Here's a graphic that gives an overview visually of the 5 steps:
Once you're done customizing, save everything in pdf format and upload to wherever you're going to be delivering from.
These are just a few tips that should help you make the content itself unique.
The way you deliver it and package it up with Q&A Hangouts, coaching sessions, webinars, and additional email follow-ups will make your content even more unique and valuable to your audience.
And, if you have no idea what a sales funnel is or where to start with editing your content, be sure to check out these two posts/tutorials on my blog: