How to Create a Membership Site Using Done-for-You (PLR) Content

Membership Sites are a BIG Business. 

If you’ve built a following of people who respect your knowledge and are interested in listening to what you have to say, then why not generate passive and predictable income from that by creating a membership site?

Ok, of course we already know the answer to that question. It’s too much work!

…But, we have the solution at Content Sparks!

Create Your Membership Site with Brandable, Done-for-You Content

stefan-stefancik-257625.jpg

Setting up and maintaining a membership site is a lot more work than something like a Facebook Group…. initially.

People are paying to receive information from you, and the time and effort it takes to generate that information is considerable. They’re also looking for quality information. If your members are paying a recurring fee for your service, they’ll need to justify that fee every time it shows up on their credit card each month/quarter/year. So, you’re going to need to ensure that everything you create is consistently fabulous.

Using done-for-you content takes out the hard work.

You’re supplying members with content that you know will be relevant, high quality and spot-on every time. You can source the parts that your reader base will love, and then schedule a program of release. Then, you don’t even need to be around to get new content out to them.

What Types of Content are Members Looking For?

create a membership site

There are certain types of content that your members will be searching for immediately after joining your site. These pieces are easy to digest and add real value. They include:

  • Courses
  • Worksheets
  • Templates
  • Cheat Sheets
  • How-to Reports
  • Tutorial Videos
  • Webinar Recordings
  • Audio Recordings

Take brandable, done-for-you content and use it to put together each of these parts.

For example, if you have a done-for-you course, turn it into an interactive one that your members can run through online. Use worksheets as downloadable materials for members to complete as they go through each module. And offer a cheat sheet to recap and give a handy reference piece.

It’s also great to have a multimedia element to your membership site content to make sure you provide a little diversity and something to meet everyone’s learning style. So create video or audio content based on your course to add that extra dimension. Your done-for-you content can serve as your script and often comes with slides that can be recorded as a video.

For one of the most popular forms of content, put together how-to reports with step-by-step sections – using your done-for-you content as the starting point. Add photos to document each step to make things more interesting, and record a video of you doing it yourself.

Get Started Setting Up Your Membership Site

kendall lane 39895 scaled

Building a membership site starts with clarifying exactly what you’re creating, who you’re creating it for, and how you’ll go about doing it.

Step 1: Answer These Questions:

  • Who are you targeting?
  • What problem are you addressing?
  • How does your membership provide a solution?
  • What benefits will members get?
  • Why should members stay subscribed?
  • What membership model will you use?
  • What content do you need? (and how often?)
  • What other features will you offer? (eg, calls, community, interviews, tech support)
  • What will you call your site?

Step 2: Gather Your First Content

Having answered those questions you can begin to go about collecting content to publish.

Identify the topics you’ll cover and get the done-for-you content that relates to them. Edit, brand and transform that done-for-you content so that it has your own fingerprint and resonates perfectly with your target audience. Don’t forget to convert any editable documents into pdfs too. You don’t want people to share their exclusive membership content!

Next, look at creating content to fill any gaps yourself. Make sure you’ve covered things like welcome information, how to use the site, and any FAQs.

Step 3: Set Up Your Site

You can break down this step of setting up your site into further sub-steps to keep things simple.

1. Pick Your Platform

Will you use a WordPress membership plugin? Perhaps you’ll create your site using a course platform like Teachable? If you’re going to generate sign-ups through affiliates, are the features you need already built-in to the platform?

2. Brand Your Site

Make sure your membership site shows off YOU and includes the necessary elements of your brand – logo, colors, graphics, fonts, your headshot, etc.

3. Add Payment Options

Keep this bit simple and make sure your pricing encourages sign ups, but also reflects the high value you’re offering

4. Upload Your Content

Get your branded, done-for-you content uploaded and ready for your members to use

5. Create Your Main Pages

Put together the sales, thank you, legal, disclaimer, and other pages you’ll need

6. Schedule Your Email Follow-Ups

Create and schedule follow-up emails for members, to welcome them, show them how to use your membership site, and build an ongoing relationship

Step 4: Promote Your Site

create a membership site

Everything ready? Great! Now you just need some members…

1. Create a Sales Funnel

Put together a funnel with a top-quality lead magnet and follow-up emails to attract potential members and convert them to paying subscribers

2. Give Your Current Customers First Access and Best Deal

Loyalty is incredibly important. Reward existing customers and make sure that they know about your new membership site first. Give them the lowest price and extra perks

3. Recruit Affiliates

Get the necessary information to your affiliate team so that they can start promoting your site. Recruit new affiliates by looking for people with a similar audience and building a relationship with them.

4. Content Marketing

Put together and publish informational, relevant content in the right places to build awareness of your membership site

5. Social Media Marketing

Remember that Facebook Group? Let them know about your site! But don’t stop there. Share your new membership site with all your social media networks.

6. Advertising

Considering spending a little on things like Facebook ads to reach people you’d otherwise be unable to. This is a great way to advertise your lead magnet and get people into your membership site funnel.

Step 5: Deliver on Your Promises!

rawpixel com 250087 scaled

This is the most critical part of any product or service you offer.

If your membership model relies on customers making consistent payments, you need to give them consistent content. Keep adding. Find out what your customers are looking for and source it for them. Stay in touch by communicating regularly and tweak your content publishing schedule accordingly.

It’s essential to remember that this is effectively a service business. As such, the impression your members leave with is what will make or break your membership site. You’ll need to tirelessly put yourself in their shoes to best meet their needs.

Conclusion

Creating a membership site doesn't have to involve hours and hours spent on content creation. By using brandable, done-for-you content, you'll save yourself the biggest chunk of time and be able to get your site up and running quickly.

Then you can focus your efforts on where to add your unique value, where to best promote your site, and making sure your members are happy.

Want a handy checklist for all the steps for how to create a membership site?

Just click on the button below to download our FREE Checklist: How to Create a Membership Site Using Done-for-You Content

Click here to subscribe

Want to learn more and teach others about how to how to create a membership site for recurring, predictable income?

Check out our brandable, ready-to-teach course:

Quickly put together your own online course, live workshop, or coaching program on How to Create a Membership Site, where you'll teach your audience how to build and run a subscription-based website for recurring income.

MembershipSite 3d 1

When you purchase a license to any of our ready-to-go course kits, you get the rights to edit it any way you want (or leave as-is) and add your own name and branding.

Then use your new course to:

  • Attract new clients and customers (such as with a free training, webinar, or eCourse)
  • Add a new stream of income (such as with a paid course or workshop)
  • Keep your current customers successful and coming back for more (such as with bonus webinars, videos, and other learning resources).

Enjoy!

sharyn sheldon signature 2020 1

Tags


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}