How to Create Your Spectacular, Signature Online Course [Steps & Checklist]

Want to create your own signature online course WITHOUT spending multiple months and massive amounts of money?

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You can easily do it faster using our done-for-you content, but still make your course totally unique by incorporating your own signature process for the topic.

A signature process or signature system is your personal, step-by-step approach to solving a specific problem. It could be for a relatively common challenge, like building an email list, but it has your unique spin, tips, insights, and methods. Most importantly…

Your signature online course should make it easy to implement a process that you want to become known for, and which will be part of your branding

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But how can your program be “signature” if you’re using content that we’ve created for you?

Fear not! We’ve put together some handy tips and tricks to make sure your signature online course is both unique to you AND a source for growing your income.

NOTE: If you don’t already have a topic for your online course, check out our blog post on profitable topic ideas.

Here are the steps to follow for creating your signature online course. Lower down, I’ve noted places where you can use our brandable course content, as well as some links to other articles where you can learn more.

How to Create Your Signature Online Course

Step 1 –  Decide on Course Delivery Method

What type of online course do you want to create?

Do you want to start by running live webinars? Just give people downloadable pdfs? Make it a video series?

Think about your own skills and time availability along with your target students’ needs. Then pick the delivery methods and tools you’ll use. These will guide how and what you create for your online course content.

There are many different tools, platforms and delivery methods you can use to ensure your students can successfully implement your system.

For example, you can use a self-hosted WordPress website, a dedicated course platform, a membership site, or a webinar tool. We love using Teachable, which is already set up specifically for online courses. We also rely on Demio, which is a webinar platform that has a tremendous amount of functionality for teaching live or sharing recorded videos. However, there are many other tools that you may find better for your needs.

Whichever way you choose to deliver your online course now, make sure you’ll have the ability to interact with your students – even if you’re planning to start out small with just some text-based lessons.

Step 2 – Outline Your Signature Online Course

Before you do anything else, make sure you’re totally clear on the audience and purpose of your course. Answer these questions:

  • Who is the target market you’re helping?
  • What specific problem are you solving with your online course?
  • What is the desired outcome for your students after they complete your course?

Next, identify your own signature system by breaking down your solution into the steps you recommend for reaching your students’ desired outcome. For example, if you want to teach people how to use email marketing to get more clients, what steps will you tell them to follow in order to get started?

bulb TIP: Not sure what all the steps should be? For your signature course, you should be tapping into your own experience. However, you can get ideas from related courses that we sell at Content Sparks. For example, we have a whole category on Email Marketing.

Once you have your process laid out, use those steps to outline the modules for your course. Each major step is a module and any sub-steps are sections in that module.

To make sure your course will achieve its promised outcome, use a couple of instructional design best practices:

1 – Set clear learning objectives for each module. In other words, specify exactly what your students will be able to do once they’ve completed that section of your course. For example, one module for an email list building course could be focused on writing a follow-up email sequence. Therefore, the learning objective for that module could be that students can write the first 7 emails to nurture their new subscribers by the time they complete the module.

2 – Use your learning objectives to create tasks or action steps for each module. For example, a module on writing an email follow-up sequence would naturally involve outlining and writing the emails!

At Content Sparks, we always use a strict instructional design process to outline and develop our courses. So where we have a related topic for your course, you can purchase a license to that course and use it as a starting point for your own, signature program. Just change or add any steps that are part of your own process.

Step 3 – Create Your Content

Now it’s time to flesh out your signature online course outline with the content students will need for learning your system.

You and your students will need materials to implement the course. Think about what materials you will need for teaching, such as presentations and video, and what your students will need. That should include things like a course book or transcript, worksheets, checklists, graphics, and handouts.

Your signature system should be a problem you have successfully solved before, so don’t forget the challenges you faced along the way.

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Figure out ways to help you students overcome them and include those tips in your content.  Any tactics, secrets, strategies, and examples your can include are essential to guide your students along the way and help them implement your solution successfully.

But what if you’re not great at creating educational content? Or if you just don’t have the time?

You need to have informative, useful, and practical content so your course is effective and worth buying. Sometimes this standard and quantity of content can be difficult to produce on your own. That’s why we here at Content Sparks provide you with high quality, done-for-you content that you can make uniquely yours.

If you’re having trouble creating the content for your online course, look at what we’ve already created for you before you waste days trying to figure it out on your own.

With our ready-to-teach content, you can either include it within your main course, or use it as an add-on or bonus to increase your course’s value.

You can also convert our content to any media format. So, as an example, if you’re planning to teach your signature online course via video or webinar, try using some of our content as your starting point. Just add your own voice and language to make it unique and part of your signature solution.

bulb NOTE: For more tips on using brandable, done-for-you content to add value to your online course click here.

Step 4 – Prepare Your Content for Publishing

Take all the content you created for your course and get it ready to upload or publish.

Convert documents to pdfs. Record and save your videos. Record any audio you’re using Set up any interactive elements you’re incorporating, such as a Facebook Group.

Keep everything in organized folders on your hard drive and an online location, like Dropbox. That will make it far easier to track and find what you need when you need it.

Step 5 – Set Up Your Course Online

Once you’ve created all your content, in whatever formats you’ve chosen, you need to set up your course online in the platform you chose earlier or whatever you’re using to deliver your online course.

Be sure to include a payment button too! Depending on your delivery method, you should be able to use PayPal or a dedicated credit card option like Stripe. Follow the instructions on your course platform for setting these up.

You can see some videos of how we use Teachable here.

And, you can see an example of using a WordPress website here.

Step 6 – Set Up Your Sales Funnel

Now that your signature online course is all set up and ready to sell, you need to attract paying students to your course – preferably on autopilot.

For that, you’ll need a sales funnel.

A sales funnel starts out wide at the top to attract casual website visitors who might be interested in your product. As they continue through the funnel, it narrows and weeds out people who are not going to buy your program.

Your online course will be part of your sales funnel, usually as a medium-priced offer. You’ll need to fill out the rest of your funnel, including a freebie (lead magnet) to entice potential customers into the funnel and follow-up emails to nurture your relationship with those leads.

If you don’t already have one, think about a high-priced offer, such as one-on-one coaching sessions, that you can add as an option or future upsell to your students.

Here are the key parts of your funnel to set up:

  • Lead Magnet (freebie related to your course)
  • Opt-In Page (for people to request your freebie)
  • Email Follow-ups
  • Sales Page
  • Thank You and/or Download Pages (for your freebie and for your course)

Your Sales Page is the central part of your sales funnel. You could have the best online course ever, but if you don’t have a good sales page, no one will ever know about it or buy it!

bulb TIP: While copywriting is an art, we have some tips to help you learn the skills yourself instead of paying high prices for professional writers. Check out our course on How to Create Sales Pages That Convert or download our free template for your online course sales page here.

Step 7: Drive Traffic to Your Funnel

Is your signature online course online and ready to sell? Did you test to make sure everything is working on your funnel? In that case, it’s time to tell your target market all about your course.

Find out where they hang out online and post links to your freebie. Consider also investing in some Facebook ads sending people to your lead magnet or a relevant blog post where you also offer your freebie.

Step 8 – Deliver Your Online Course and Get Feedback

Always be looking to make your course better. The best way is to ask your audience. Send out evaluation forms and ask for their opinion. Then update your course and do a relaunch of the new and improved version.

Creating your own signature online course is not easy, but with our tips and done-for-you content to help, you can be up and running in no time.

Want a worry-free checklist of all the steps involved in using brandable, done-for-you content to set up your signature online course?

Don't miss a step. Just download our Online Course Checklist here:

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Want to learn more and teach others how to identify and create your own signature system, from scratch?

Create Your Signature System

Teach Yourself. Then teach your audience.


When you purchase a license to our brandable, done-for-you course kits, you get the ability to:

  • Edit the content any way you want (including transforming it to other media or languages)
  • Put your name and branding on it
  • Share with prospect and clients, or sell for 100% profit

You can quickly create your own online courses, self-study ebooks, video series, live workshops, eCourses, and more. We've done the hard work for you.

All you have to do is customize it to your market and add your own language and additional insights.

Let me know if you have any questions.

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