How to Build a Learning Community for Your Online Course

To have a successful online course, your students need to see results. More specifically, they need to see the results that you promised.

But how can you help them get there without working one-on-one with each person?

By leveraging the power of a learning community, you can increase your online course success rate exponentially.

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[NOTE: we also mention this in our post on 8 Ways to Make Your Online Course Unique]

Completing a course online, especially a self-paced one, can be lonely and isolating. Even if students can contact you personally, that’s not the same as having a group of like-minded people to share experiences and feedback with.

But when you add a group aspect to your online course, you can build a thriving learning environment that offers your students:

  • A more engaging and interactive learning experience
  • Motivation and support from other students (not just you)
  • A place to generate creative solutions to issues that come up in the course
  • The opportunity to give and receive feedback
  • A way to increase their accountability in a safe atmosphere

Providing a community for your online course students also enables you to:

  • Gain valuable insights – by listening to the conversations, questions, and challenges of your students firsthand
  • Reduce your support time – by encouraging community members to help each other
  • Gather feedback and testimonials directly – by asking for them right in the group
  • Stand out from your competition – by offering a more vibrant learning environment
  • Build trust – by interacting directly with students and helping them achieve their course goals

And here’s another HUGE benefit:

You can increase the pricing of your course to reflect the higher value!

Don't have an online course yet? Check out our article on How to Create Your Spectacular, Signature Online Course.

Ready to add a community for your own online course?

Here are the key steps to follow:

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Step 1: Pick Your Platform

When deciding where to host your community, start by considering the following questions:

  • How big is your current student audience and what is the potential size?
  • Where are they most likely to interact? For example, are they on Facebook frequently or would they prefer interacting on a separate platform?
  • What budget are you willing to invest, if any?

There are 4 main options for where to host your community:

Option 1 – A free platform, such as a Facebook Group

Option 2 – A membership site, which you’ll need to pay for and set up online

Option 3 – An already existing community feature from your online course hosting platform.

Option 4 – A community plugin for your website or community software

While a closed Facebook Group is one of the quickest and most tempting ways to create your online course community, remember that you don’t own that platform. If Facebook decides to close down your group, you will lose all the data. Also, not everyone spends time on Facebook.
That said, a Facebook Group can be the easiest place to start your first course community.


Step 2 – Set Up for Success

Once you’ve picked your platform, there are a few key tasks you need to complete before inviting your students to join. These will all help ensure your students understand why they are there, the guidelines for members, and how to get the most value from the community.

Goals – Write down the primary goals for your course community and why you created it.

Description – Describe your community in a sentence or two, so people know what it’s all about in a snapshot.

Benefits – Specify the benefits your students can expect from participating in the community.

Guidelines – Lay out the rules for participating in the community and any do’s and don’ts. Include tips for getting the most value from the group too.

Use all the above information where relevant on your community home page and when inviting people to join.

And don’t forget to include your branding on all your community pages – logo, tag line, values, a picture of you, etc. Have a way to contact you clearly visible too.


Step 3 – Start Growing Your Community

Once you have your course community platform ready to go live, you need to start adding and onboarding members.

Adding Community Members

To add new students to your community, here are a few ideas:

  • Provide a link to join in your first course follow-up email
  • For current students, send a special invite with a link
  • Add the community link in a P.S. or footer of each student follow-up email

Onboarding Members

Once someone does join your group, you also need to give them a quick orientation. This is their ‘onboarding’ process which will help them get the most from the community.

A few ways you can onboard new community members are:

  • Create a ‘Start Here’ post – with the key information they need for participating, including best practices for asking questions and commenting, most important community rules, links to FAQs, hashtags for key topics, and links to key resources.
  • Create a ‘Welcome’ post – with names of newest members and an invitation for them to introduce themselves.
  • Send a Welcome email – if you have the option in your platform, send similar information as in the Start Here post, along with an invitation to contact you with questions


Step 4 – Create an Inspiring Learning Environment

As soon as you start adding students to your course community, you need to begin nurturing an environment that encourages learning. A few keys to success here are:

Be Present – You must be present in your community for it to be successful, even if you have other people moderating for you as well. Decide on your role and if you need additional moderators to help. Make sure all tasks are covered – such as answering questions, monitoring comments and dealing with breaches of guidelines.

Facilitate and Lead by Example – You will need to lead by example and show your members how to interact and behave. Facilitate your members’ learning by engaging them through your content and other techniques – such as questions, quizzes, polls and affiliates.

Plan Your Content – Decide what methods you will use for interaction and plan your content ahead of time. Keep to your schedule so your members can know what to expect.

Member-to-Member Interaction – Encourage your members to interact with each other through methods like:

  • Encourage members to ‘buddy up’ with someone else in the group for peer support and accountability
  • Schedule a regular ‘hot seat’ when one group member talks about a challenge they’re facing
  • Invite comments from specific group members, where you know someone can help another member
  • Ask all members to give ‘shout outs’ for each other when they see a helpful idea or example

While it can be difficult to generate interaction when you first start your course community, that will change over time if you continue to put in the effort.


Step 5 – Maintain Community Momentum and Growth

As the community for your online course grows, you’ll be faced with a few challenges. That includes keeping up the momentum of engagement and interaction that leads to learning, as well as managing the day-to-day running of the community.

Maintain Momentum

To maintain and increase learning momentum, look at:

  • Which topics generate the most engagement?
  • What questions spark the most comments?
  • What issues illicit the most interaction?
  • Which resources or links get the most traffic?
  • What forms of content create the most excitement?
  • What challenges or questions come up over and over?

By answering those questions, you’ll gain insights about both the content that inspires learning for your members AND where you might need to make changes to your online course.

Manage Growth

As the number of people in your community grows, so will the amount of time needed to run it from day to day. To keep your course community manageable, so that it doesn’t take all your time away from other parts of your business, here are a few tips:

  • Leverage Automation – Plan some of your content in advance and schedule it using a tool like Buffer or Hootsuite.
  • Set Up Alerts – Make sure that you have alerts turned on so that you know whenever someone has commented or posted in the community.
  • Block Your Community Time – Reserve a set amount of time each day to be present in the community. And don’t peek at what’s going on the rest of the time!
  • Hire a Community Manager – If you have the funds, consider hiring someone to help you run the community. They can manage all the admin details and even answer some questions, freeing you up to focus on the most value-added content.

Adding a community to your online course may sound like a lot of work, but once you start seeing the benefits, you’ll wish you hadn’t waited to start one. Your students will be happier with their results from your course, and you’ll see more sales as you gather more success stories and improve your course over time.

Need help selling your course? Check out our article on How To Create a Course Sales Page That Converts.

Want a quick worksheet for creating your course community?

Download our Online Course Community Worksheet below. It’s an easy way to make sure you’ve covered all the basics for building an active, engaging learning environment for your course students.

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Want to learn more or teach others how to build a community?

At Content Sparks, we provide course creators with the content you need for quickly creating your own online or offline programs. All you have to do is edit it any way you want, put your name and branding on, and then teach it as your own. You can even sell it for 100% profit!

Even better, when it comes to building a community, we have a ready-to-teach, customizable course that your audience will love:

CLICK HERE for Building a Community around Your Brand >>

This is a perfect program for anyone who wants to increase audience trust, customer success, and sales – by building a loyal, engaged community.

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When you purchase a license to any of our ready-to-go course kits, you get the rights to edit it any way you want (or leave as-is) and add your own name and branding.

Then use your new course to:

  • Attract new clients and customers (such as with a free training, webinar, or eCourse)
  • Add a new stream of income (such as with a paid course or workshop)
  • Keep your current customers successful and coming back for more (such as with bonus webinars, videos, and other learning resources).


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  1. Great!!! I heard about this process for the first time that we can add a community for our own online business course. Thank you so much for sharing this.

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