I'm Sharyn Sheldon
I’m a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’ve also spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.
During that time, I’ve built up my own flourishing businesses as a training consultant and then as a provider of brandable, ready-to-teach business and marketing courses. In other words, we create the courses and YOU get to teach them under YOUR name!
You can also expect to see tutorials, tips, and other content marketing news on our Blog. I LOVE sharing little tricks I’ve learned as soon as I’ve discovered them!
You can expect the highest level of professional quality in every little piece of content we create for you here at Content Sparks, so you can be completely confident when you deliver your course to your audience. I'm a stickler for detail, so you don't have to be.
About Content Sparks
Content Sparks was founded in 2010 as a solution for enlightened business coaches, consultants, and educators like you – who know the enormous value of quality content for growing your business and helping your customers. You just don’t have time to create enough star-quality content without sacrificing something else in your business or your life.
So we decided to create that content for you. Every month we design and develop new, ready-to-teach courses for you to use in your business. They include content for lead generation, working with your customers, and creating your own signature products and programs.
Our Content Philosophy
At Content Sparks, we believe that each piece of content you get should be designed to achieve a specific result for your customers. That includes learning skills for their own professional development AND implementing different strategies and tactics for growing their businesses.
We use the proven guidelines and best practices of instructional design for analyzing just what those results should be and what people need to be able to do to achieve them.
When it comes to the actual development of our content, these are the guidelines we follow:
Everyone must be able to put what they learn into action. They must come away from your content having achieved their goals.
You must be able to adapt your content for different people’s learning styles – seeing, reading, listening and implementing.
Content must be flexible for use with different markets. You should be able to easily swap out one example for another, or change language wherever needed.
All training programs should be modular, so that you can move things around or deliver it in large or small pieces. At the same time, each piece should build on another
Content should be as evergreen as possible. This isn’t always realistic, especially when it comes to social media or resource links. That’s why we revisit our products periodically to check for updates needed.
You should get a huge amount of value for your content investment. That includes being able to repurpose your content over and over for different needs.
Content Sparks isn't run by Sharyn alone! There's a fantastic international team behind the scenes, ensuring you get the support you need to create the very best online courses.
Based in France, but hailing from the UK, Kate brings over 30 years of exceptional instructional design skills and coaching expertise to creating many of our best-selling Content Sparks Courses.
Project Manager (& More)
Based in Panama, but also hailing from the UK, Fiona wears multiple hats at Content Sparks - from project management to customer support to quality control. Everything runs smoothly behind the scenes because of her attention to detail!
Content & Social Media
Based in some place in Mexico by the ocean, and hailing from the US, Evan also wears multiple hats here at CS - from creating courses and content to social media to making sure our courses stay up to date.
Robin to sharyn's Batman
Based in Essex, England Sarah is often seen on the Content Spark's Live Streams and in the community answering your questions. She's a veteran online course expert and Sharyn's go-to consultant - who kicks her butt into action when she gets stuck.
Content Course Writer
Based in Japan, but hailing from the US, Greg has been writing course content for Content Sparks since Day 1. You'll hear his voice in blog posts, emails, lead generation content, reports, and more. Need something translated to Japanese? He'll take care of that too, if you ask him nicely :)
Based in Boston, Rachel has been using her eagle eyes and superb writing skills to quality-check our CS courses since inception. She's an online course professor herself and her high standards mean you don't have to worry about a thing.
Based in Virginia, but once again hailing from the UK, Debra makes sure everything is working smoothly on the tech side of things. From website maintenance to security to developing new features to crushing bugs, Debra is there for us!
Based in Israel, Debbie is the genius brand marketing consultant behind Brand Content Sparks. Debbie is our Brand sounding board, and she even has a course she co-taught with Sharyn in the Content Sparks Learning Center.
What Content Sparks Customers Say
Here are two of our Bright Sparks! You can see our customers on video, or skim the transcript, and discover what they love about Content Sparks, and how they use PLR Courses in their business.