Help Your Clients Ditch the Content Marketing Overwhelm!
Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps your audience accelerate their business growth with a content plan they'll be able to follow and implement to see results.
Everything you need to attract students to your course, so you can close more sales...
A ready-to-go course, saving you months of time on content creation...
The ability to edit, customize, and brand the materials, so it fits your market & your personality...
A Complete "Course-In-A-Box," At A Fraction Of The Cost Of Starting From Scratch...
Does your audience ever feel pressured to publish an endless flood of content?
It's a given today that content marketing is one of the most effective ways to:
- Establish yourself as an expert,
- Attract new customers, and
- Develop a loyal following.
But where do you start?
And what content should you create? How much of it do you need to be effective?
Most small business owners and entrepreneurs are already overwhelmed with the day-to-day tasks of running their business.
The whole idea of adding even MORE to their workload can produce anxiety attacks that make them want crawl to their bed never to get out!
But you don't have to spend all your time creating content to make it work for you.
The key is to focus on what will get the best results for YOUR business, given your available time and resources.
In other words...
You need to create a content marketing plan that's realistic - one that you know you can commit to.
With our course on 'How to Create a Realistic Content Marketing Plan', that's exactly what you'll teach your clients to do (and learn for yourself)!
You'll walk through a step-by-step process for identifying and planning out the content that will make the biggest impact on your students' business.
And they'll come away with an actionable content marketing plan and editorial calendar that they'll finally be able to implement.
Even better, when you purchase a license to How to Create a Realistic Content Marketing Plan, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
Get How to Create a 'Realistic' Content Marketing Plan Now!
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Here's how you'll teach your audience How to Create a Content Marketing Plan that's Realistic:
Introduction - Where You MUST Create Content in Your Business
In the introduction, you'll establish the benefits of content marketing and explain the four key types of content every business owner needs to create, no matter what business they're in. You'll set expectations for what your participants will achieve in the course, and they'll start thinking about the current state of their content creation.
Module 1 – Set Goals to Set Content Priorities
The first step in creating a successful content plan is defining goals.
In module 1, you'll show your students how the four types of content directly impact different business goals. They'll then use that information to pick a focus for their content plan, specifying how their content will help them achieve their goals.
Module 2 – Who Are You Creating Content For?
For any content marketing to work, you need to know your audience well.
In module 2, you'll show your students how to create a customer profile that goes beyond the usual demographics and psychographics. For each type of content, you'll explore exactly what questions are in any customer's mind, so that your students can create the most effective content to meet their needs.
Module 3 – What Plan Can You Realistically Commit To?
It's easy to get carried away with plans that sound wonderful, but are impossible to implement.
In module 3, you'll explore the different questions your students need to answer to ensure their content plans are achievable. They'll then put together a one-page content marketing plan that summarizes what they want to achieve and how they'll get there.
Module 4 – Create Your Editorial Calendar
With a realistic content plan in hand, your students can start creating their editorial calendar for content they want to publish.
In module 4, you'll show them how to put together a calendar that outlines the most important information they need to stay on track and take action on their plan. You'll give them tips for coming up with content ideas, as well as a checklist for ensuring consistent quality content.
Module 5 – Planning for Future Growth
As your students get more comfortable with content marketing, they'll want to expand their efforts and adjust for the changing needs of their business.
In module 5, you'll give them tips for maintaining momentum, managing their time, and keeping an endless supply of content ideas available whenever they need it.
Module 6 – Next Steps
In the last module, you'll review what your students learned in the course and send them off with more tips for keeping their content creation going strong. Encourage them to start implementing their content marketing plan right away, taking advantage of all their course work.
Get your license to How to Create a 'Realistic' Content Marketing Plan:
And to teach the program on how to create a content marketing plan, you'll get all these materials:
Click on any tab to see a detailed list of course content you'll get with your license:
Student Materials - to Learn & Take Action
* A 49-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 18-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Content Marketing Plan Snapshot (summarize what content you will create for each area)
* Content Marketing Plan Editorial Calendar (.xlsx)
* A 19-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 15 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
Instructor Materials to Teach Your Course
* 124 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
* Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
* Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans)
* Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google)
* 5 follow-up emails - to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life (a decent copywriter charges at least $100 per email
* Implementation Guide, Instructions, and Top Ways to Deliver Your Training - which help you select the right delivery method for you and your audience, and deliver the quality and results your students expect!
Lead Generation Materials to Attract Students
* Opt-In Report – The 4 Types of Content EVERY Business Needs for Success - which gets new people on your email list, so you can sell your course ($550 value)
* Opt-In Slideshow - which gives you the same report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
* 5 Nurture Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value)
* 5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value)
* Infographic: The 4 Types of Content EVERY Business Needs for Success (in .pptx, .pdf &.png)
* Cheat Sheet version of the Opt-in Report, pre-written Social Media Posts, and more!
Not sure about the value of our done-for-you course content?
Here’s what business owners just like you have to say about Content Sparks:
I'm able to develop new programs quickly and professionally
Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well.
Thanks to Content Sparks, I’ve been able to start a membership site
Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment.
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Frequently Asked Questions
Does your audience include people who own a business, are responsible for marketing, or want to grow their audience/leads/sales?
Have they tried doing some content marketing in the past, but haven't seen great results or been overwhelmed by what's involved?
If you answered yes to either of those questions, then our How to Create a 'Realistic' Content Marketing Plan is a must-have!
You'll be the one to finally put them on the path to success with content marketing - without feeling like they have to do it all! Then you can dive deeper into specific tactics with additional training.
We have a variety of marketing courses that range from creating an in-depth marketing plan to courses on specific tactics, like video marketing, email marketing, blogging, and more.
However, our How to Create a 'Realistic' Content Marketing Plan is completely different. The focus is on simplicity. You're NOT teaching them how to create a gazillion types of content and a complicated strategy with lots of moving parts.
Instead, your students will look at what makes sense for them and for their business. They'll look at the most important types of content they need to create and set some priorities and goals.
Then they'll finally be able to create a content marketing plan and calendar that's realistic and achievable. No overwhelm involved.
Once your audience has their priorities for their content marketing, your options are endless for building your course business from this one workshop to a huge training library!
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
You can work through the course yourself and be your own case study to share with your audience.
You can also interview successful entrepreneurs in your niche and ask them about their content marketing, how they manage it, and what worked and what didn't.
You'll find interviews are a great way to plug any perceived knowledge gap and add incredible value to your audience!
All of this course would be overwhelming as a low-ticket offer. So why not take out Module 2 (Who are you creating content for), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.
You can then take out the Module 2 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.
The rest of the course can become your core offer!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
To increase the value, add in content from other Content Sparks courses. We recommend How to Use Content Marketing to Build Your Brand, Social Selling Secrets, and others! We have so much fantastic content about Content!
A little extra thought turns How to Create a 'Realistic' Content Marketing Plan into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about planning for growth, productivity, and marketing can makes a popular curriculum. The options are endless!
You can also create a curriculum that teaches the core content marketing skills, such as Blogging Mastery, Live Video Marketing, How to Build an Email List from Scratch, Build Your Audience Using Social Media, and more... Combine the ones that make sense for your audience and you have a results-fueled powerhouse of a curriculum!
Our How to Create a 'Realistic' Content Marketing Plan is a fantastic course for both new business owners and those who are getting overwhelmed as they grow. So it's a perfect addition to many different courses and training series.
Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).
You can then share or sell the content with paid customers or prospects who have given you contact details.
The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.
You are not allowed to sell or give away a license or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.
Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.
You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.
Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.
Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.
We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.
We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.
Start by watching these tutorials:
And get ideas for resources to use here:
You can see that Content Sparks programs pack in a lot of value. That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.
But don’t worry, the cost is going to be MUCH less than you think. Much less than it should be, based on the value of this program...
Much less than courses that teach you how to create a program like this yourself... (Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.) Much less than hiring a team to help you design your program and create content...
And MUCH, MUCH less than learning how to create a program like this by trial and error... ...where you can lose money AND get zero sales.
So let’s say, conservatively, that you can create this course yourself for $8,000. Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time. (If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)
So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.
For example, here's the approximate amount of time it takes us to create a course like this one...
But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...
And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel... And after all of that, you don’t know if anyone is going to buy...
Especially if you’ve never sold your own program before. OR, you can easily and quickly create your own courses...
Using ready-to-go programs from a company with a long track record of success... And expand your business...
Earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own. So, as part of this offer... You won't pay $8,000... You won't pay $3,000... You won't even pay $1,500... You just pay one small amount that you can easily get back with just one sale of your course!
To answer that, first I have to tell you a bit about why Content Sparks was created...
Maybe this sounds familiar?
- I was so busy doing work for clients that I never seemed to have enough time to work on my own business...
- I was overwhelmed and didn’t know where to start...I was just staring at a blank page...
- I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to build your own infoproduct” courses...
- I didn’t know how to promote the product once it was ready...
- I was worried about maintaining income level (and my ability to ever grow it)...
And so I stayed stuck...
...until I discovered customizable, white-label content.
For instance, I used this 'done-for-you' content to create bonuses for products I wanted to promote.
All I had to do was download it and add some points I thought were important.
I saved at least a day of work this way, and at the time, I was billing out $2,000/day.
I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.
Still, I noticed some problems with the ready-to-go content out there...
For one thing, some of the products didn’t include quality instructor materials to help teach it as a course.
And when they did, the content was sometimes outsourced to non-native English speakers.
Also, some of the brandable content out there was pretty bad...
The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a lot of time editing it.
So that's why I started Content Sparks, to provide high-quality, brandable sales and marketing content and courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years...programs that get results.
Just imagine this scenario:
- You have a high-quality sales funnel course in just minutes...
- You quickly jump in and customize any of the material...
- You launch the course for a fraction of the cost of starting from scratch...
- You have everything you need to promote your sales funnel course and attract customers...
- Your course continues to sell, taking your business to that next level...without any extra work on your part...