Online course with bite-sized videos (just record the slides as video, using the provided script as your guide)
Webinar series with 4 or more live, interactive sessions (plus handouts)
Self-study eBook with Action Guide (add a coaching upsell to increase value)
Dripped email course with attached worksheets (add links to your other programs!)
How you use the content is entirely up to you and what you need for your audience and your business.
But no matter how you decide to teach the course, here's what you'll cover:
You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 – Why You Need a Brand Community
Treating your target market like a community is a vitally important step towards increasing business success. In Module 1, you’ll explore ways a brand community will enhance your students' business and why their branding plays a central part.
Lesson 1: Your Business Needs a Community
In Lesson 1, you'll show your students the benefits of a community, so that they can identify the potential advantages for business growth.
Lesson 2: Your Brand Message
In Lesson 2, you'll teach your students how to clarify their branding and the values they want their community to reflect and cultivate, so that they can share these to attract like-minded community members.
Module 2 – Pick the Right Community for Your Business
Now that your students know how a community will help their business, they need to make sure that it will help them achieve their specific business goals.
In Module 2, your students will set goals for their community and drill down to identify who their community is for.
Lesson 1: Set Goals for Your Community
In Lesson 1, you'll explore how to pick the type of community that best meets your students' business needs and what role they will personally play, so that they can be confident their community will help them achieve their goals.
Lesson 2: Identify Your Ideal Community Members
In Lesson 2, you'll share tactics for defining who your students' ideal community members are and what those people want from a community, so that they attract the people they can help most.
Lesson 3: Bring Your Community to Life
In Lesson 3, you'll help your students find the right platform to host their community, so that their members have quick and easy access to the group.
Module 3 – Lay the Foundations for Your Community
To attract people into your community who share your values, you need to be clear about what they’ll get from the group, so they can choose to opt in or not.
In Module 3, your students will lay the foundations for their community by identifying the benefits it will offer and the rules they want to place on community membership.
Lesson 1: Describe Your Community
In Lesson 1, you'll show your students how to describe the purpose and benefits of their community clearly, so people can decide if they’re a fit.
Lesson 2: Define the Rules of Your Community
In Lesson 2, you'll teach your students how to define the rules of their community, so members know how to participate and will feel safe in the environment.
Module 4 – Attract Community Members
Now your students have everything in place to start their community. But a community isn’t a community without people. The next task is to get people to join.
In Module 4, your students will do just that by taking steps to recruit group members and making sure they are onboarded successfully.
Lesson 1: Add People to Your Community
In Lesson 1, you'll show your students how to entice people to join their community, so they can quickly increase membership to a level that fosters interaction.
Lesson 2: Onboard New Members
In Lesson 2, you'll teach your students how to welcome and guide new community members, so they can reap the greatest benefits and provide value for other members.
Module 5 – Encourage Engagement and Provide Leadership to Your Community
Bringing people into a community is one thing; turning them from passive absorbers of information to engaged, active participants in the community is another.
In Module 5, your students will learn how to manage their community so members feel supported, and they'll learn the best practices for encouraging interaction and engagement in the group to make it a strong, vibrant community.
Lesson 1: How to Manage Your Community
In Lesson 1, you'll explore best practices for your students to follow for managing their group, so that their members have confidence in their leadership.
Lesson 2: Encourage Engagement with Your Content
In Lesson 2, you'll teach how to identify what content community members want and how to encourage engagement with that content, so that they create a participative, interactive community.
Lesson 3: Encourage Interaction Among Members
In Lesson 3, you'll share ways to encourage interaction among your students' community members, so that they get value and keep coming back to participate.
Module 6 – Leverage Your Community to Grow Your Business
Once your students' community is established, they're in a position to reap the rewards of their hard work. While the community is predominantly for the members, it will also be helpful for your students and serve as a springboard for the promotion of their business.
In Module 6, your students will learn how to gather feedback and referrals and how their community will assist them in growing their brand.
Lesson 1: Seek Feedback from Members
In Lesson 1, you'll show your students how to tap into their community as a source of data and feedback on their offers and new projects, so that they can provide what the community wants.
Lesson 2: Collect Testimonials and Referrals
In Lesson 2, you'll teach your students how to use their community as a source of recommendations about themselves and their work, so that they can attract more customers.
Lesson 3: Leverage Your Community to Grow Your Brand
In Lesson 3, you'll explore ways to leverage your students' community to grow their business brand, so that they expand their reach and nurture their business growth.
Module 7 - Review and Refine
In this final module, you’ll bring everything you’ve covered in the course together, so that your students are in the best place to set up and run a thriving community. You’ll also have the opportunity to review the course with your students and plan future action.
And to teach the program above, here’s exactly what you’ll get in 'Build a Community Around Your Brand':
Part 1: Student Materials for Learning & Implementation
86 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop
You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself
A complete set of worksheets which helps your students take action on what they learn, so you’ll have happy, successful customers
Summary Cheat Sheet
A 40-page course overview, which includes the main takeaways, key points, and action steps from each module of the course
You and your students can use it as a quick reference to save time, versus having to refer to the course book every time.
Customers always love these!
Graphics of Key Points
33 colorful graphics that are used to visualize key content in the course book (and slideshow).
These not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx, .pdf and .png)
You'll also get the following...
Course Overview Infographic - which gives your students an 'at a glance' visual of the key steps in the course(in .pdf, .png & .pptx)
Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)
Part 2: Instructor Materials to Teach Your Course
218 slides, which give you a ready-made presentation for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder... and start teaching or recording
Worth at least $750 and hours of your time
A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document.
Just add some of your own language to make it sound like you. That's what makes your course truly unique.
Course Follow-Up Emails
5 emails to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life.
A decent copywriter charges at least $100 per email.
Implementation Guide and Suggested Curriculum
Additional instructions and ideas, so that you're prepared to deliver the quality your customers expect.
You'll even get a list of different courses you can use to put together a longer series or membership site for a high-ticket program.
You'll also get the following...
Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans)
Course Research Sources - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google)
Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales
Instructionsfor Using Your Content - which give you additional tips for for using and repurposing your content in different ways.
Part 3: Lead Generation Materials to Attract Clients & Customers
Use the report on '5 Ways to Build an Engaged Community to Grow Your Business' as a lead magnet to get new people on your email list, so you can sell your course or other products & services. We even give you a slideshow and cheat sheet version!
A $550 value all by itself.
Opt-In Follow-Up Emails
7 emails to send to people after they receive your lead magnet to nurture your relationship with your new subscribers. These increase your own credibility and sell your programs for you, saving you time and converting more subscribers into customers
Another $500+ value
5 articles which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for your course
Costs $500+ to outsource
Share the infographic on5 Ways to Build an Engaged Community to Grow Your Businesson social media or elsewhere to show your audience how important the topic is.
Or use it as an additional lead magnet or content upgrade on your blog to attract more students for your course.
You'll also get the following...
Opt-In Slideshow- which gives you the opt-in report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
Opt-In Cheat Sheet- which gives you a summary outline of the opt-in report as another alternate lead magnet or webinar handout (people love content they can consume quickly)
30 Social Media Posts - which give you pre-written tips to share on all your social media (try putting them on shareable images too!)
Take a Sneak Peek Inside the Course
Watch as I open up the course folders and show you EXACTLY what content you'll get and how it works...
Want to see a sample?
So What Does All of This Cost?
You can see that Content Sparks programs pack in a lot of value.
That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.
But don’t worry, the cost is going to be MUCH less than you think.
Much less than it should be, based on the value of this program...
Much less than courses that teach you how to create a program like this yourself...
(Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.)
Much less than hiring a team to help you design your program and create content...
And MUCH, MUCH less than learning how to create a program like this by trial and error...
...where you can lose money AND get zero sales.
So let’s say, conservatively, that you can create this course yourself for $8,000.
Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.
(If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)
So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.
For example, here's the approximate amount of time it takes us to create a course like this one...
But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...
And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...
And after all of that, you don’t know if anyone is going to buy...
Especially if you’ve never sold your own program before.
OR, you can easily and quickly create your own courses...
Using ready-to-go programs from a company with a long track record of success...
And expand your business...
Earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
So, as part of this offer...
You won't pay $8,000...
You won't pay $3,000...
You won't even pay $1,500...
Pick Your Package Based on What You Need...
Only Lead Gen (Flash), Only Student (Beacon), or
the Full Suite of Materials (Blaze = BEST VALUE)
Lead Gen Content
Just need to generate leads? Grab the 'Flash' version, which contains ONLY the Lead Generation Materials listed below:
Opt-In Report - 5 Ways to Build an Engaged Community to Grow Your Business
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days at firstname.lastname@example.org. We’ll give you a full refund or a credit towards a different program.
If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.
But Will Done-For-You Programs from Content Sparks REALLY Boost My Revenue?
To answer that, first I have to tell you a bit about why Content Sparks was created...
Hi, I’m Sharyn Sheldon, founder of Content Sparks.
Soon after starting my very first online business, I found myself stuck...
I knew that creating sales and marketing content for my customers would take my business to the next level, however, there were a few big problems.
Maybe they sound familiar?
I was so busy doing work for customers that I never seemed to have enough time to work on my own business...
I was overwhelmed and didn’t know where to start...I was just staring at a blank page...
I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to market and grow your business” courses...
I didn’t know how to attract customers for my products and services...
I was worried about maintaining income level (and my ability to ever grow it)...
And so I stayed stuck...
...until I discovered brandable, done-for-you content.
For instance, I used this ready-to-go content to create bonuses for products I wanted to promote.
All I had to do was download it, add some points I thought were important, and brand it.
I saved at least a day of work this way, and at the time, I was billing out $2,000/day.
I also earned several thousand dollars in commissions because I was able to offer a valuable bonus.
Still, I noticed some problems with the brandable content out there...
For one thing, some of the products weren't designed for learning and taking action.
And when they were, the content was sometimes outsourced to non-native English speakers.
Also, a lot of the done-for-you content out there was pretty bad...
The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a LOT of time editing it.
So that's why I started Content Sparks, to provide high-quality, customizable sales and marketing courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years... courses that get results.
Just imagine this scenario:
You have a high-quality course in just minutes...
You quickly jump in and customize any of the material...
You launch the course for a fraction of the cost of starting from scratch...
You have everything you need to attract customers and clients...
Your program continues to sell, taking your business to that next level...without any extra work on your part...
You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:
"I often use Content Sparks to put out a ‘test’ product, see if there's any interest. I was surprised at the speed that I can put something together to test, so that's saved me tens of thousands of pounds.
Also, if I do a talk or workshop, I have something to sell at the end of it.... since I don't always know who will be in the room or what their needs are."
"The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!"
Dave Sweney, CEO, Soaring Eagle LLC, creators of the SMART Tools for Business and SMART Affiliate Program
"Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment."
Tamara Patzer, Local Marketing Director & Social Media Educator
"I used Content Sparks products to create a lead magnet for $37 intro coaching calls. I was blown away with the quality. And it saved me at least $50,000 worth of my time. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them!"
VaNessa Duplessie, The Coaches' Coach
"Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well."
Jennifer H., Inspired Influencers Academy
"It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times."
Chris Gloss, Coach, Public Speaker & Veteran
Imagine creating a series of courses, or a full membership site....
Click on the link below to see an example of a series of courses related to Build a Community Around Your Brand:
The Thing to Keep In Mind...
While there are other done-for-you content companies out there, only Content Sparks specializes in brandable courses on business, sales, and marketing topics.
Our courses are developed by our in-house team of experts, so this isn’t available for sale anywhere else.
And 'Build a Community Around Your Brand' was based on our 30+ years of experience developing programs just like this one for Fortune 500 companies and small business owners... courses that get results for your students.
So, Here's What You'll REALLY Get with 'Build a Community Around Your Brand'...
Instead of thousands of dollars and hundreds of hours sunk into a program that may or may not sell...
You get completely customizable, ready-to-teach courses with lead generation materials to attract customers and clients, developed by a team with more than 30 years of sales and marketing experience...instantly.
And you get to take your business to the next level, while providing incredible value for your customers.
They’re going to love you for it.
And instead of paying $8,000+, you can get your choice of the course content, instructor materials, and lead generation materials, all for these special low prices...
Here's a recap of what you'll get with each package...
Lead Gen Content
Just need to generate leads? Grab the 'Flash' version, which contains ONLY the Lead Generation materials listed below:
Opt-In Report - 5 Ways to Build an Engaged Community to Grow Your Business