“How do I combine courses to create new, unique offers?”
I get this question all the time. Since several customers just asked me recently, rather than send the same lengthy email again, I decided to write this article and create a video, and you get to benefit too!
Once you create a course, you unlock a new stream of passive income for your business. This is especially helpful for busy coaches, consultants, and agency owners – but it’s just the start. As you launch more courses, you can grow your revenue even faster by combining courses to create new products.
The ideas I show in the video can be applied in the same way to any products that have common themes or topics. Alternatively, try out the ideas on general topics and then drill down to more specific ones. Read on as I give you the full breakdown and start scaling your business this year!
Why Combine Courses For New Offers? 4 Reasons
Creating courses, combining offers – is it really worth the effort? You bet.
Here are four reasons that coaches and consultants should seriously consider combining courses for new offers and funnels:
Convinced? Read on for a step-by-step process to combine products to scale your business.
3 Ways to Combine Courses to Create New Offers For Your Business
There are three main ways to combine courses to create new offers:
I’ll walk you through each one next.
The Ultimate Online Course Launch Checklist
Use this checklist to take action with your online course today!
Create a Course Series
Creating a series is the simplest approach to combining courses, and an excellent place to start if you’re newer to this. By keeping the courses as-is, you can combine them in a series to build a premium, comprehensive offer for your audience.
For example, a shorter course introducing content marketing concepts could serve as the first step, followed by a more detailed course focusing on content creation techniques.
Because you’re not really changing the content much, this approach requires minimal reorganization and gives you an excellent starting point. The key is to ensure there is a natural progression and flow from course to course in the series.
Create a Sales Funnel
Sales funnels allow you to automate your lead capture and sales process, and you can easily combine courses and info products to build them. I have three ways to do it:
However you slice it, you can combine the courses and info products on your digital shelf in creative ways to capture leads from your website, sell products, and feed them into your higher-ticket offers.
Create a “Mash-up”
Ready for something a bit more advanced?
A “mash up” is where you break apart courses and combine them into entirely new offers. This takes a bit more thinking and effort, but it can be well worth it.
I like to use mind mapping software (and even post-it notes) to visualize the components from multiple courses and reorganize them. Make sure to thoroughly review each course (including the supporting materials) to understand the flow and how they could be split up and put back together. When putting the courses together, you may want to consider varying delivery formats (video, email, webinar) for different sections to keep engagement high.
While mashups create something truly unique, they require more work, so make sure you’re up for the challenge.
The products I used in my examples are Content Creation Mastery (sorry - no longer available) and Magnetic Content, both of which sound similar but deal with different aspects of content creation.
Watch my ideas and explanations here:
Here's the mind map with the summary of my ideas plus the new outline of the modules for a suggested mash-up:
The Ultimate Online Course Launch Checklist
Use this checklist to take action with your online course today!
A Few Tips for Combining Products
If you’re scratching your head wondering how to get started, don’t worry. Just follow these tips:
Ready for a Spectacular Course Launch? Download the Free Launch Checklist
Creating a great course is just one piece of the puzzle. Even with the best courses going into your funnels and mash-ups, you still need a plan to launch your new offers.
For instance, you need to:
But if all this makes you break into a cold sweat, take a deep breath. I’ve got you covered. Click the button below to download my free course launch checklist. It’ll teach you how to do all the above and more to ensure your launch is a smashing success!
Enjoy!
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