How to Customize Your Brandable (PLR) Blog Posts

Choose the platform for your content, such as:

• Facebook: Posts / Livestreams / Stories
• Instagram: Reels / Video / Stories
• LinkedIn:  Status Update / LI Pulse / Stories
• Your own website
• YouTube
• Podcast

As you can see, you can use your brandable blog posts in many different places.

[If you want to know more about how to repurpose blog posts AND run your own challenge on the topic, check out the 7-Day Content Repurposing Challenge HERE.)

Once you've decided where you will share your brandable content, the next step is to determine the format for it:

• Visual (blog post, infographic, other graphic)
• Audio
• Video (you on camera, a social video, slideshow)

A note on Visual Content…

Visual Content covers text and images. Any of the brandable blog posts that have steps in them can easily become an infographic using a tool like Canva or PowerPoint.

Text-based content can be added to a summarizer tool, like Resoomer or Text Compactor, and made into status updates or text for visuals. Remember, we have Canva Templates with Scrollstoppers (visual social media graphic templates) to help make this easier for you in our Beautiful Brandable Course Templates.

The best brandable content will speak to a specific audience, so choose visuals that your audience identifies with.

Step 3  – Change Your Headline

The brandable blog posts come with headlines already created for you. Your next step is to change those headlines to make them unique and relevant. You can change it to your usual headline writing style or try something new.

One Sneaky Trick That Gains More Conversions…

When you mention your audience in your headlines, two things happen. Your traffic goes down (all those random strangers who you're wrong for disappear), and those who are perfect for you feel you're speaking directly to them! This increases your conversions:

Step 4 – Add an Image Your Audience Will Identify With

This part can be tricky, so I'll share an example with you:

Step 5 – Edit the Opening Paragraph for Your Audience

You'll notice that your brandable, PLR content is adaptable. This means you can easily adjust the opening paragraph to fit your audience.

Step 6 – Add Your Call to Action

You want your brandable content to do it's fair share of the work. This means adding in calls to action for someone to opt-in to your email list, or check out your online course.

We recommend getting them on your email list, and then using our brandable emails to nurture your leads.

Your calls to action are not just to be used at the end of the post. You can add them higher up in your content like I did when I shared the 7-Day Content Repurposing Challenge in this one. You can add them to the caption of your images. You can even add them as text to your videos.

Step 7 – Share Where Your Audience Is

For your brandable blog posts to create the biggest impact, you need to share where your audience will see them. It's no good sharing yoga teacher content on LinkedIn. Sure, there are yoga teachers there, but there are a LOT more on Pinterest.

Go to your audience and remember to share your content frequently – at least one piece of content per day (it can be something small).

Brandable blog posts are flexible, powerful addition to your online course business. When you blog, you bring people to you. And when you repurpose your brandable content, you'll never be short of content to share on social media.