Hit a revenue hiccup or plateau in your business?
We’ve all been there. Whether you’re feeling stuck or just aren’t making the progress you wished for, it may be time to shake things up.
If you ask most business afficionados, they'll say, "Just sell more!" They make it sound so straightforward, right? But here's the catch: if you're running a services or coaching business, more clients equals more of your precious time gobbled up.
You need a revenue stream that grows without taking up your time.
Imagine a way to woo more customers, and grow your business even while you’re sleeping?
No, it’s not Amway or some other get-rich-quick scheme that promises you can rake in cash in a few clicks while you sit sipping margaritas on the beach. (Seen those ads? Don’t get taken in!)
I’m talking about selling PLR (private label rights) courses and products. Read on as I guide you through the magic of PLR products that will boost your bank balance, without breaking a sweat.
What Are PLR Products?
PLR, short for Private Label Rights, is a common type of licensing deal that allows you to customize, rebrand, and sell content whipped up by someone else.
You’ll see a lot of physical private label products sold on places like Amazon or in supermarkets. Those are products that are created by a supplier who sells it to you with the right to put your own label on them.
However, in the digital world, this concept originated with informational resources like eBooks, articles, and videos. Since then, PLR has evolved to incorporate a wide range of content, including planners, workbooks, assessments, emails, and even comprehensive courses.
Now, the ultimate icing on the digital PLR cake is its flexibility. Physical PLR products typically come as-is, and it’s difficult to customize them (if it’s even possible). But with the digital variety, the heavy-duty work of crafting the content is all done and dusted. Then you can easily take it from there, roll up your sleeves, and dive straight into the branding, tweaking, and selling part.
PLR products can be purchased individually or in bundled packages. I personally prefer to offer some of our products in bundles, providing you with all the necessary tools to successfully launch and deliver a course.
What Types of PLR Products Can You Sell?
Our shop at Content Sparks offers a wide range of PLR products, ensuring you have all the essential components to launch and sell a successful course. You can anticipate finding the following:
In addition to these, we also provide other PLR materials like social media posts, sales page copy templates, and lead magnets (like 5-Day Challenges) that cater to all your marketing needs. The ultimate goal is to ensure that you have everything necessary to launch, promote, and sell a successful course that significantly drives your business forward.
Can You Actually Make Money Selling PLR?
You bet!
I’ve had the privilege of working with hundreds of amazing business owners just like you, and when they take action, each one has transformed their business by selling PLR courses and content. These are coaches, consultants, entrepreneurs, and professional service providers who unlocked new income streams for their businesses.
Don’t take my word for it, here’s what a few of my customers have said:
I instantly recognized the value
I wouldn't have a business without online courses. They have brought in at least half of my revenue each year. Now, I'll be able to create them faster and with even better quality.
My coaching really took off!
Once I started to seriously use content from Content Sparks, my coaching results really took off (I increased the number of coaching clients 200% over 18 months), raising my prices twice in that time. Coaching areas with the most impact on clients’ business are social media/blogging and the customer journey. Since moving into publishing courses, I’m seeing steady growth in the business growth offering I’m focused on growing. I’m happy to move from group coaching to online courses. I know it’s doable!
I would say that Content Sparks' professional done-for-you content is THE game changer
Using Content Sparks content helps you to position yourself as an expert. I was a guest speaker in a paid membership group recently. I used the slideshow from the Lead Generation materials in Promote and Market Your Business Book to speak to the authors in that group's audience. No one had any questions but they stated that the material was clear, easy to understand, and extremely helpful. They learned a lot and took notes! So now they are looking forward to my upcoming course about promoting and marketing their book. I will use the course content from the Blaze package and charge $297. (I gave the webinar attendees a discount, though!)
Ready to start making more money for your business by selling PLR products and courses? Click the button below to get 30% off your next order from my shop!
You've hit the jackpot with PLR, but wait, there's more! I’m not just tossing you the keys to the car without teaching you how to drive. Let's get you on cruise control with some expert tips and tricks.
How to Market Your PLR Content
PLR is your secret weapon for whipping up content faster than your competitors, but you still need to hustle and sell the courses and products that you purchase. This is where you should be spending most of your time. I have two major marketing tips that will set you up for success and help you grow your audience (and business).
Build a Strong Email List
If your business was a party, think of your email list as the VIP section. No engaged list? You're facing an uphill climb in flip-flops. No matter what industry you are in, you absolutely need an email list to nurture and sell to.
Building a list from scratch though? That gets difficult, so here are my three best tips for quickly growing your list:
Gathering email addresses is step one, step two is promotion - to your list of course, as well as other marketing channels that I’ll show you next.
Promote Your Products Across Channels
Creating a course can be easy if you purchase a pre-made course ready to be sold, but promoting and marketing a course? That’s the hard part - if you don’t have the right channels lined up.
Even the most seasoned of course-sellers get a bit nervous at the thought of starting a new launch. Fortunately, there is a variety of course promotion tactics at your disposal to make promoting, launching, and selling your course a breeze once you get the hang of it.
This is just a snapshot of a larger marketing strategy you’ll want to put together to promote your courses and products. Get the full list of my 19 favorite course promotion tactics and channels for more information!
Sales Tips to Sell Your PLR Content
Marketing and promotion help you build the audience, now you need to sell.
Some PLR bundles will include sales emails and pages that give you a major head start. If you don’t have those handy, here are my best tips to jumpstart your sales and ensure your course is a success out of the gate.
Pre-sell Before Launching
Pre-selling just may be more important than the official launch of your course. Here’s why:
Throw all of these benefits together and you have a winning recipe for a course launch that will propel your business to the next level. Preselling is so important, I wrote a deep dive guide into how to pre-sell a course so check it out for more info!
Optimize Your Sales Page to Convert
After all this hard work, the last thing you want is to have a bounce rate on your sales page north of 80%. (Those are the people who arrive on your page and immediately ‘bounce’ and go somewhere else.)
A clear and compelling sales page will be your best asset when it comes to converting visitors who make their way through your funnel and become paying students and customers. There is a lot that goes into creating a course sales page so check out my full guide, but for starters, you will need to break your sales page into the following sections:
Remember, selling PLR isn't just a sprint; it's a marathon with twists and turns. But with these tips, you'll be at the finish line in no time. Then, the next time you sell a course, the path will become ever shorter and smoother.
Ready to grow your business? Save 30% on Your Next PLR Course!
Ready to open up a new stream of revenue for your business?
Selling PLR courses and products can be a fantastic revenue generator for your business. The best part is, purchasing a PLR course gives you a fast pass when it comes to content creation while also opening up a scalable source of revenue.
Here’s a way to save a bit of money while speeding up the process. If you haven’t done this already, fill out the form below to subscribe and save 30% on your next order.
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Enjoy!
