How to Repurpose PLR Content to Scale Your Business Faster

Want to know a secret that only the most experienced coaches and consultants know?

Anyone can buy a PLR product and sell it on their website. But the savviest business owners repurpose a PLR product that they bought into different offers that they use to generate passive income for their business. 

You could purchase a PLR curriculum (bundle of courses) and sell it as a premium course series… or you could do that and sell modules as mini-courses, bundle worksheets together, or create new content based on the curriculum. 

If you are trying to scale your coaching or consulting business to the mid-six figures – or even seven figures – repurposing content is going to be key to your success. Read on as I give you the exact process to follow so you can turn a handful of products into dozens on your website (and hopefully hundreds of sales).

What is PLR?

PLR (private label rights) is a licensing agreement for content that gives you the right to edit, change, or modify it however you want. You can then add your own branding and name on the content.

While this concept might seem a bit strange at first, it’s commonplace. Even the grocery store down the street sells the same products as other brands but repackaged with their own branding. 

In the online course world, PLR looks a little different from that package of pasta. It's far more valuable and flexible for your needs. While the local supermarket can only put their name on their goods, PLR licenses for online content give you the ability to alter it however you want. That includes repurposing the content you buy to create customized offers based on the needs of your audience.

Once you purchase the private label rights to any online content, you can treat it as either a finished product or a rough draft of your own. It's yours to edit, transform, or publish in pretty much any way you want.

Types of PLR Products

Beyond speeding up your path to creating high-quality digital products, there are also dozens of PLR products you can choose from. Whether you need a low-ticket offer or a premium product, chances are you can find one that matches the interests of your audience. 

Some popular PLR categories include:

And more!

PLR gives you access to ready-to-sell, brandable content that you can use to immediately start growing your business. The key is to purchase high-quality PLR. Otherwise, you run the risk of purchasing inferior products that create more work for you than they are worth. 

I published a roundup of the best PLR websites on the web today that all have a commitment to high-quality human-written content. 

ContentSparks is my PLR website and shop, so I can readily vouch for the care and quality that goes into every single one of my PLR products.

Like you, I’m a business owner. I’m also a passionate learner who is fanatical about well-written content, hates to waste time, and loves to share my knowledge with others. I’m no stranger to building successful businesses and high-quality content: I’ve spent over 30 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

What Can You Do with PLR Content?

Once you purchase your PLR content, you have two options:

You can’t go wrong either way. You’re getting high-quality products in minutes rather than months (and often at a fair price too). Repurposing content takes a bit more elbow grease than simply customizing, but it’s also a great way to turn one product into a suite of offerings on your website. 

How to Repurpose PLR Products [Step by Step]

Repurposing PLR products can be easy, especially if you start with high-quality PLR products. There are four basic steps you need to follow to turn one PLR product into a catalog of new offers on your website:

Purchase a Product

Start by purchasing PLR content that aligns with your coaching expertise and target market. 

Since you’re repurposing, I recommend purchasing a larger product (like a bundle or curriculum) that can be easily broken down into several smaller products.

For example, let’s say you buy my Content Marketing Essentials PLR Bundle. This bundles together 10 different products, including:

And covers topics from content strategy to SEO. Evergreen topics like these allow you to create content offers from one bundle that can power your business for years: you can drip content gradually or repurpose content as needed to keep your offers fresh.

Determine The Types of Products You Will Create

Once you have your products in hand, take some time to choose the different offers you want to create for your audience.

For instance, that content marketing essentials PLR bundle could be transformed into a self-paced online course, a series of workshop materials, a downloadable workbook, a 30-day email challenge, and one-on-one coaching session frameworks.

Consider your clients' learning preferences and how they typically consume content.

Customize and Re-write

All of the PLR products in my shop are guaranteed to be high-quality, but that doesn’t mean they will automatically sound like you.

Take some time to infuse your unique expertise and methodology into the content. Include your personal case studies, client success stories, and specific frameworks that set you apart. Where necessary, replace generic advice with actionable strategies you've personally tested with clients. 

Check out my complete guide to customizing PLR products for a detailed walkthrough.

Launch on Your Website

Congratulations! 

With one purchase, you may have a year’s worth of content (or more). Now it’s time to launch your new products to build a new passive income stream for your business. 

First, you need a winning sales page that turns readers into buyers. Then, build your audience and promote your new line of digital offers. You might want to try preselling your products to drum up interest and get early feedback or follow a traditional launch sequence.

However you do it, consider creating a content calendar that spaces out the releases to maintain consistent engagement and prevent overwhelming your audience.

My Favorite Tools to Repurpose PLR Content

Beyond your brain, there are a few tools I use regularly to repurpose content. They are:

Not only do you save months of time by purchasing PLR products, but the above tools can shave off hours to make repurposing them a breeze. 

Scale Your Business with a Free PLR Product

By repurposing PLR products, you can turn one purchase into several new offers for your business.

I have a special offer that will help you scale your business to new heights in the next six months. Click the button below to get a free PLR product. 

Every month I offer a new PLR product for free that you can use right away to start scaling your business. Thanks to the magic of repurposing, this free PLR product might give you a few new offers, too.

Enjoy!