How to Use Content Marketing to Build Your Brand

If your content is currency, then you need to spend it wisely, just like any other resource in your business.

Too many content marketers blindly pump out content as fast as possible, and where most content marketers fall short is on the strategic side.

It just seems like a lot of work to plan when producing a constant flow of content is hard enough as it is.

But if you're not planning out your content in advance, deliberately and strategically, you're probably wasting a HUGE amount of time and money.

That goes for not just your clients, but for YOU too.

This is not just another course on content marketing!

It's a step-by-step approach to creating a specific content brand strategy, along with the types of content that will build that brand.

And you can use our ready-to-teach course to help your audience or for your own learning.

Module 2 – Create Your Content Brand Strategy

The core of your content marketing strategy is your content brand. In Module 2, you'll show your clients how to clearly define the content brand they want to create, including the image and expectations they want their content to be known for, and the types of content their brand should deliver

Lesson 1: 5 Keys to Building a Timeless Content Brand - You'll explore the keys to building a viable content brand which will be successful and bring results
Lesson 2: Putting the 'Marketing' into Your Content Brand - You'll guide your students to pick their top content goals, so that they know which types of content to focus on first
Lesson 3: Gather Your Content Research - You'll show your students how to build a list of places where they can connect with their audience to understand their needs and create a growing list of content ideas
Lesson 4: Create Your Content Brand Strategy - You'll help your students draft a simple, shareable content brand strategy that's easy to understand at a glance and implement, whether it’s for themselves or another content creator

Module 3 – The 6 Types of Content You Need to Create

There are six types of content that every business needs to create as part of an effective content marketing strategy for their brand. In Module 3, you’ll guide your students through creating one of each type in the six lessons in this module. These six different types of content will start spreading awareness of the brand and building solid relationships with audiences

Lesson 1: Text Content - Your students will create a piece of text content by choosing a topic from their ideas list and using the most effective format for that topic and their audience
Lesson 2: Visual Content - You'll show your students how to identify the types of visual content their audience prefers, along with some tools for creating visuals. They'll then create a piece of visual content related to a topic they've chosen.
Lesson 3: Audio Content - You'll explore how to brainstorm different types of audio content to offer, along with tools your students can use. They'll then create one piece of audio content related to a topic they've chosen or based on a piece of content they already created.
Lesson 4: Video Content - You'll discuss types of video content your students can create and a few tool options. They'll then outline a script for a video to create on their chosen topic.
Lesson 5: Interactive Content - You'll talk about different ideas for interactive content and some of the tools your students might need. They will then pick a topic and form of interactive content to create first, including monitoring the results.
Lesson 6: Stories - You'll show your students how to write their brand story and ways they can communicate it. They'll then outline their brand story, pick a media format, and get started on producing it.

Module 5 - Spread the Word about Your Content Brand

The next step is to get your content in front of the people who will appreciate it most: your future audience and loyal brand followers. In Module 5, you'll demonstrate how to distribute your students' new content in at least six channels to start expanding their brand visibility

Lesson 1: Where Will You Share Your Content? - You'll have your students identify the most popular channels for readhing their audience with content, so they can focus their creation and sharing efforts where they’ll be most effective
Lesson 2: Email - Still the Most Personal Content Marketing Channel - You'll discuss how to outline a schedule for broadcast emails and autoresponder series so your students can share the content they've created with followers who they know will be interested
Lesson 3: Social Media - Creating Viral Content - You'll guide your students through picking their audience's preferred social media channels and prepare them for making their content go viral
Lesson 4: Mobile Content - Making Your Content Mobile-Friendly - You'll show your students how to review their content to make sure it's mobile friendly, so that their audience can consume it wherever they are
Lesson 5: Going Global: Expanding Your Content into New Markets - You'll explore with your students how to identify the geographic location of their current customers and how they can make their content easy to consume by an international audience

Module 6 – Review & Refine

You have now taught your students all of the tools they need to identify their audience and content brand vision, create the content their audience is looking for and which will build their brand, and deliver that content to those who will enjoy it. In the final module your will consolidate your students learning by providing them with an editorial calendar for easy implementation of their content brand strategy without any excuses or procrastination, along with a Content Visibility Checklist to ensure they’re always maximizing the impact and effectiveness of their content

A 75-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
Action Guide - 55-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
Editorial Calendar – a sample editorial calendar template to schedule your content for maximum impact
A 39 Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
18 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’

202 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans)
Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google)
10 follow-up emails - to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life (a decent copywriter charges at least $100 per email)
Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales
Implementation Guide and Instructions on Using Your Content - which give you additional instructions and ideas, so that you're prepared to deliver the quality your customers expect

Opt-In Report, – 'How to Write Online Content – The Rules ' - which gets new people on your email list, so you can sell your course ($550 value)
Opt-In Slideshow - which gives you the same report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
5 Nurture Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value)
5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value)
The 6 Types of Content You Need to Create - Infographic (in .pptx, .pdf &&.png)
Cheat Sheet version of the Opt-in Report, pre-written Social Media Posts, and more!

You can see that Content Sparks products pack in a lot of value.

That’s because as sales and marketing specialists, we develop top-notch material AND we want to help you market and sell it to your audience, so that everyone’s business grows.

But don’t worry, the cost is going to be MUCH less than you think.

Much less than it should be, based on the value of this product...

Much less than courses that teach you how to create a product like this yourself...

(Plus, this is ready to launch in minutes, not months, and even includes promotional material to sell the course.)

Much less than hiring a team to help you create content or sales copy...

And MUCH, MUCH less than learning how to create a product like this by trial and error...

...where you can lose money AND get zero sales.

So let’s say, conservatively, that you can create this product yourself for $5,000.

Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.

(If you’re a highly paid consultant, however, that $5,000 estimate is going to be MUCH higher...)

So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources ( like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create sales materials, write autoresponder emails, and more.

It’s going to take hundreds of hours of work to do that properly...

And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...

And after all of that, you don’t know if anyone is going to buy...

Especially if you’ve never sold your own product before.

OR, you can easily and quickly create your own online products...

Products from a company with a long track record of success...

And expand your business...

Earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

So, as part of this offer...

You won't pay $5,000...

You won't pay $2,500...

You won't even pay $1,125...

And so I stayed stuck...

...until I discovered customizable, ready-to-go content.

For instance, I used this 'done-for-you' content to create bonuses for products I wanted to promote.

All I had to do was download it and add some points I thought were important.

I saved at least a day of work this way, and at the time, I was billing out $2,000/day.

I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.

Still, I noticed some problems with the ready-to-go content out there...

For one thing, some of the products didn’t include quality instructor materials to help teach it as a course.

And when they did, the content was sometimes outsourced to non-native English speakers.

Also, some of the brandable content out there was pretty bad...

The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a lot of time editing it.

So that's why I started Content Sparks, to provide high-quality, brandable sales and marketing content and courses.

Today our team has created business training programs for Fortune 500 companies and small businesses for over 25 years...programs that get results.

Just imagine this scenario:

"When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period."

Daniel Ulin, CEO and Founder, DHU Marketing

Instead of thousands of dollars and hundreds of hours sunk into a product that may or may not sell...

You get completely customizable, ready-to-go products with promotional materials to sell it, developed by a team with more than 25 years of sales and marketing experience...instantly.

And you get to take your business to the next level, while providing incredible value for your customers. They’re going to love you for it.

And instead of paying $5,000+, you’ll get the course content, instructor materials, promotion materials AND bonuses, all for this special low price...

Want to take your business to the next level?

Start Selling Your Own Course on How to Use Content Marketing to Build Your Brand

Just Download Our Rebrandable Course Kit and Go!

Here's Exactly What You'll Get in 'How to Use Content Marketing to Build Your Brand'...

Here's how...

Then use your new course to...

Here's what you'll teach in How to Use Content Marketing to Build Your Brand:

And to teach the program above, here’s exactly what you’ll get in How to Use Content Marketing to Build Your Brand:

Part 1: Course Content for Your Customers

Part 2: Instructor Materials to Teach Your Course

Part 3: Promotion Materials to Sell Your Course

BONUSES!

Want to See a Sample? Click on the image below...

So What Does All of This Cost?

Your Price Today: $197

100% No Risk Guarantee

But Will Done-For-You Products From Content Sparks REALLY Boost My Revenue?

You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:

Imagine creating a series of courses, or a full membership site....

The Thing to Keep In Mind...

So, Here's What You'll REALLY Get with 'How to Use Content Marketing to Build Your Brand'...

But first, here's a recap of what you'll get...

Student Materials

Instructor Materials

Lead Generation Materials

Your Price Today: $197