How To Use Content Marketing to Build Your Brand
$197.00
Teach Your Clients How to Use Content Marketing to Build Their Brand
Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them break through the noise and take their content to the next level.
Here's why your students will love How to Use Content Marketing to Build Your Brand...
If your content is currency, then you need to spend it wisely, just like any other resource in your business.
Too many content marketers blindly pump out content as fast as possible, and where most content marketers fall short is on the strategic side.
It just seems like a lot of work to plan when producing a constant flow of content is hard enough as it is.
But if you're not planning out your content in advance, deliberately and strategically, you're probably wasting a HUGE amount of time and money.
That goes for not just your clients, but for YOU too.
This is not just another course on content marketing!
It's a step-by-step approach to creating a specific content brand strategy, along with the types of content that will build that brand.
And you can use our ready-to-teach course to help your audience or for your own learning.
Best of all? When you purchase a license to How to Use Content Marketing to Build Your Brand, you'll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want (online, offline, video, livestream... you name it!)
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I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
Here's what you'll teach in How to Use Content Marketing to Build Your Brand:
Introduction - What is Content Marketing?
You'll start the course by discussing content marketing and how it fits into your client's businesses. You'll give an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.
Module 1 – Reasons You May Not Be Using Content Marketing Yet
There are a number of things that hold companies back from enjoying the benefits of content marketing.
In Module 1, you'll identify the most common barriers that are holding your clients back from using content marketing successfully, so they can be prepared moving forward.
Module 2 – Create Your Content Brand Strategy
The core of your content marketing strategy is your content brand.
In Module 2, you'll show your clients how to clearly define the content brand they want to create, including the image and expectations they want their content to be known for, and the types of content their brand should deliver.
Module 3 – The 6 Types of Content You Need to Create
There are six types of content that every business needs to create as part of an effective content marketing strategy for their brand.
In Module 3, you’ll guide your students through creating one of each type in the six lessons in this module. These six different types of content will start spreading awareness of the brand and building solid relationships with audiences
Module 4 – Repurpose Your Content
Repurposing basically means recycling content and using it again. One piece of content can be used in many different ways and there are several methods for doing this.
In Module 4, you'll show your students ways to repurpose their content, so that they can extend its value and reduce time spent on content creation
Module 5 – Spread the Word about Your Content Brand
The next step is to get your content in front of the people who will appreciate it most: your future audience and loyal brand followers.
In Module 5, you'll demonstrate how to distribute your students' new content in at least six channels to start expanding their brand visibility
Module 6 – Review & Refine
You have now taught your students all of the tools they need to identify their audience and content brand vision, create the content their audience is looking for and which will build their brand, and deliver that content to those who will enjoy it.
In the final module your will consolidate your students learning by providing them with an editorial calendar for easy implementation of their content brand strategy without any excuses or procrastination, along with a Content Visibility Checklist to ensure they’re always maximizing the impact and effectiveness of their content
Get your license to How to Use Content Marketing to Build Your Brand:
And to teach the program above, here’s exactly what you’ll get in Content Marketing to Build Your Brand:
Click on any tab to see a detailed list of course content you'll get with your license:
Student Materials - to Learn & Take Action
* A 73-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)
* Action Guide - 55-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers
* Editorial Calendar – a sample editorial calendar template to schedule your content for maximum impact
* A 34-page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time (Customers love these!)
* 18 Colorful Graphics that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)
* Tools – a handy list of the latest and best rated content creation tools
Here’s what business owners just like you have to say about Content Sparks:
It saved me at least $50,000 worth of my time.
I used Content Sparks products to create a lead magnet for $37 intro coaching calls. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them! [In addition], I was blown away with the quality. It saved me at least $50,000 worth of my time.
Thanks to Sharyn Sheldon and her crew at Content Sparks
Just want to give a huge shout-out of thanks to Sharyn Sheldon and her crew at Content Sparks…been reading over some of the material I picked up for my education biz and it's fantastic. It's like having a great script to work with and now as the actor/director it's my job to put my own spin on it…but isn't great to have the script to work from? Again, thanks a bunch for being so great at what you do!
Amazing community support, powerful and timely support
I have to say that I recently took part in a 10-day challenge that Sharyn and Content Sparks developed, and it moved me to complete a project I had been putting off for more than a year. Looking back, I feel that the amazing community support, powerful and timely support and an outstanding process guided me to successfully complete my project in the 10 days, something I didn't really think I could do. If you get the chance to take part in one of Sharyn's future challenges I recommend that you jump in. you'll be so glad you did!
Frequently Asked Questions
We have a variety of content marketing courses that range from creating a realistic content marketing plan to courses on specific tactics, like bogging and video marketing.
However, our Content Marketing to Build Your Brand is completely different. The focus is exclusively on using different formats of content to attract your ideal customers while building a lasting, consistent brand across all your content.
The course will get your students started on the right path with content marketing, and then you can dive deeper into whatever content formats they prefer.
For example, if you find your students want to learn more about blogging, you can then offer them our Blogging Mastery program and our Next Level Website Content courses.
The options are endless for building your course business from this one workshop to a huge training library!
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes... absolutely
You can work through the course yourself and be your own case study to share with your audience. You can interview successful entrepreneurs in your niche and ask them about their content marketing and what worked and what didn't. You'll find interviews are a great way to plug any perceived knowledge gap and add incredible value to your audience!
All of this course would be overwhelming as a low-ticket offer. So why not take out Module 2 (Create Your Content Brand Strategy), and turn that into a low-ticket offer instead? You can easily brand and record this section in less than 45 minutes.
You can then take out the Module 2 section from the Action Guide and add it as a handout with your video recording. Now you have a fabulous low-ticket offer.
The rest of the course can become your core offer!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
To increase the value, add in content from other Content Sparks courses. We recommend our Branding 101 duo and our one on Create a Realistic Content Marketing Plan. Together, these make a powerful high-ticket offer that has incredible impact.
You could also turn this whole course into a VIP day, and deliver Content Marketing to Build Your Brand in person in a luxury venue
A little extra thought turns this one program into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing and generating leads makes popular curriculum. You can also create a curriculum that teaches a variety of audience-building and traffic techniques, such as Small Business SEO Master Class, Build a Community around Your Brand, and Build Your Audience Using Social Media. Combined you have a powerhouse of a curriculum!
Our Content Marketing to Build Your Brand is one of those universally valuable courses that help all business owners and marketers get results from their content marketing from the start, and it makes a fantastic addition to all curriculums.
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/ContentBrand_Sample
And if you have more questions, you can always content us at support@contentsparks.com
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get your license to How to Use Content Marketing to Build Your Brand NOW!
100% No Risk Guarantee
P.S. On the fence? Think about it this way...
There’s a risk-free guarantee... There's PROOF this works....
And since it's EASIER to do this than to do it all yourself, why not give it a shot?
P.P.S. If you don't buy this, will your business hit a plateau?
Will you continue to have to trade time for money?
Or will you have to work even more hours to increase revenue, maybe even at the expense of your personal life?
Don't let that happen to you.
Get this now, and let’s start growing your business today.