20 Ideas for Creating Engaging Content

Ever at a loss for what content to create next? And not just ANY content, but something that you know you're market is going to want to read and interact with.

Everyone who does even the slightest bit of content marketing is in the same boat. One day you have an unlimited number of ideas that just keep flowing faster than you can keep track of.

Then the next day you sit down and your mind's a blank.

For times like those, we put together a list of 20 ideas that should spark a little inspiration and creativity. Pick one. If it doesn't do anything for you, jump to another.

Use the list to first generate a number of ideas for content. Keep track of those in Evernote, or wherever else you keep your ‘idea bank'.

Then use your editorial calendr to plan out when you'll create and publish each piece of content. Be sure to keep it in line with any other events or promotions you have going on.

Ready?  Here goes…

20 Ideas for Creating Engaging Content: 

  1. Keep track of the top questions your target market asks about your company. Think about different ways you could answer them.
  2. What have your customers needed help with in the past? Create content that answers their questions.
  3. Do you have any events scheduled? Plan to take some photos or videos to create visual content and show a different side to your business.
  4. What are the benefits of your product or service? Create content in different media formats to reinforce those benefits.
  5. Who are the big players in your industry? Create content using quotes from people your customer will recognize.
  6. What makes you different from your competition? Try a new format for showing people the differences, such as video.
  7. What have your readers liked most in the past? Give it to them… and more.
  8. How can you relate to your customer on an emotional level? What has evoked emotional reactions in the past? Try to encourage emotional reactions to your content.
  9. What’s stopping your ideal customer from using your product or service? Create content that addresses those objections.
  10. What is there about your business that can be a little confusing? Create a step-by-step article or infographic to makes things a little clearer.
  11. Which companies does your customer look up to? Try to incorporate some of their strengths into your content creation.
  12. Which content formats do you currently utilize? Branch out further and try something different to see what kind of response you get.
  13. What does your customer want to say? Give them a chance to give you feedback and incorporate what they suggest into your content to engage them even further.
  14. What is your target market doing? Do a little research to find out where they go online and what they’re doing… then publish content there as well.
  15. What’s your story? Incorporate highlights of the story of your business into your content to encourage and inspire people.
  16. Does your customer really know all the things your product or service is/does? Create an instructional video to engage and explain.
  17. What mistakes have your customers made in the past? Show them your processes to avoid them in the future.
  18. What type of content catches your own eye? Consider its strengths and weaknesses from the perspective of your customer.
  19. How can you repurpose? Take a top piece of your content and turn it into several other formats to make it more accessible across different platforms.
  20. What does your customer actually want? Your biggest content creation tool is your ability to put yourself in their shoes.

I'll bet you have some other ideas of your own too. Please share in the comments below ?

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Enjoy!

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