There’s a lot more to marketing automation than just picking some good tools and diving in. If you don’t get started the right way, you can fall into traps that it will be hard to get out of.
Take a look at some definitive tips we’ve put together to help you get your Online Marketing Automation spot on.
7 Tips for Getting off on the Right Foot with Marketing Automation
1. Set Goals
To get started in Marketing Automation, identify which parts of the sales process you want to automate, and exactly what goals you hope to achieve.
2. Use a Dashboard
Posting the same content individually to each social media site is a drain on your time, but you can use a ‘dashboard’ such as Buffer or Everypost that automatically posts in multiple places for you.
3. Be Consistent
When automating social media, frequency is important. You should post consistently but don’t over-post.
4. Get a Good Autoresponder
If you want to start marketing to an email list, you need to first invest in an autoresponder. This is an automated service online that manages your email list, your messages, and every other aspect of your email marketing campaign.
5. Focus on Your Subject Line
In email marketing, the subject line is all-important. This is the single factor that determines whether or not a subscriber will open your email. Autoresponder programs offer tools to help you refine your subject lines.
6. Study Your Analytics
Google Analytics is a good starting point for analytics automation. It’s a free program that gives you an exhaustive amount of data.
7. Go for a Simple Start with Customers
When automating customer follow-up, focus on just one strategy, such as automating recommended products on your site or in follow-up emails. Then start looking at more sophisticated tactics, such as customer loyalty programs.
Want to Learn More about Marketing Automation (and teach others too)?
Check out our customizable, rebrandable course on How to Automate Your Online Marketing HERE