With How to Create Sales Pages That Convert, you’ll get everything you need to DELIVER, TEACH, and ATTRACT students to your own program, where you'll teach them how to turn their visitors into customers with an enticing landing page.
Simply download the materials, add your name and branding, and then sell or teach to clients or prospects.
With this easy-to-edit, complete course kit, you get:
A ready-to-teach course, saving you months of time on content creation...
Everything you need to attract students to your course, so you can close more sales...
The ability to edit, customize, and brand the materials, so it fits your market and your personality...
A complete "training-in-a-box," at a fraction of the cost of starting from scratch...
...and much more!
Here's Exactly What You'll Get...
If you sell anything online, you know that one of the biggest challenges is building a sales page that persuades your target customer to make a purchase.
You pour your heart and time into creating something awesome that you know will help people,
...but then you need to tell them about it in a way that convinces them they need it.
And that 'selling' part of business is where most product creators fall short.
You see, most people who excel at product creation get too deeply involved in the features of their solution and don't know how to take a step back. They feel the product should sell itself.
And that's where your sales page plays the starring role.
The # 1 goal of any sales page is to persuade people to buy your offer.
To achieve that, it needs to:
Capture visitors attention
Elicit their emotions
Connect with their relevant problem
Help them envision a new reality
Prove that you can provide the best solution
Compel them to purchase it
Sure, you need to explain all the details of what people get, but...
The reality of sales is that your customers don't buy 'features'. They buy the promised outcome of your offer.
Granted, this isn't easy. And there are excellent copywriters out there who will create your sales page for you.... for a high fee.
But luckily, with our course on how to build sales page, you can help your audience do this for themselves.
With 'How to Create Sales Pages That Convert', you'll walk your students through the critical steps for creating their first high-converting sales page.
You'll show them how to pick the critical elements for their high-converting sales page, connect with their ideal customer, decide on a pricing strategy, write copy that naturally leads to a sale.... and more.
Even better, when you purchase a license to How to Create Sales Pages That Convert, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
Then use your new course to...
Attract a flood of leads for your other products and services
Build your reputation as an expert with webinars, workshops, videos, and more
Provide resources for your clients to help them get results (and win their lasting devotion)
Sell the course for 100% profit.... and a nice new income stream for you
You’ll be helping your clients and customers finally get rewarded for their hard product creation work by getting the sales they deserve,
….and watch your own business grow at the same time!
Here's what you'll teach in How to Create Sales Pages That Convert...
How to Create Sales Pages That Convert is designed to be delivered in whatever format makes the most sense for YOUR audience. For example, you can deliver it as any or all of the following:
Online course with both text and a series of 20 or more bite-sized videos
Webinar series with 4 or more live, interactive sessions (plus handouts)
Self-study eBook with Action Guide (add a coaching upsell to increase value)
Dripped email course with attached worksheets (add links to your other programs!)
How you use the content is entirely up to you and what you need for your audience and your business.
But no matter how you decide to teach the course, here's what you'll cover:
You'll kickstart the course by giving a quick overview and explaining what people will be able to do by the time they're done, so that they're excited to jump in and start learning.
Module 1: Get Inspired
In the first module, you'll teach your students the key elements of a high converting sales page, so they can ensure their page contains everything to help them make the conversions they need. You'll explore why sales pages are important, how to review other businesses sales pages, and how to use their own experience to understand what makes a page successful.
Module 2: Target Your Ideal Customer
Your students already have a target market for their product, but that's not enough. They have to find out what customers are REALLY looking for and what makes them buy. In Module 2, you’ll show your students how to drill down into their ideal customer profile, so they can write sales copy that speaks to those customers and creates an immediate connection.
Module 3: Define the Unique Value of Your Offer
A sales page needs to demonstrate the value of the offer. In Module 3, you’ll show your students how the benefits of their product or service provide value by addressing the pain their customers are experiencing. You'll guide your students though writing a UVP for their page and adding value to their offer, so they can show they have the solution their prospective customers are searching for.
Module 4: Choose Your Pricing Strategy
Product creators and service providers often agonize over how to price their offers. In Module 4, you’ll walk your students through pricing strategies and how to choose one to suit their business model. They'll weigh up value vs. price and decide on a suitable page length, so that they can offer pricing that demonstrates the value of their offer and makes it easy for customers to say "Yes" to buying.
Module 5: Draft Persuasive Sales Copy
In Module 5, you’ll discuss copywriting skills and how to use the research your students did on their ideal customers to communicate powerfully with them on their sales page. You will show your students how to explain the promised outcomes of their offer and how to use copywriting formulas to attract and convert the right customers who will benefit most.
Module 6: Engage Your Visitors at a Glance
Every sales page needs a headline that grabs the reader's attention. In Module 6, you’ll walk your students through how to create a headline that their ideal customer can't resist, and introductory copy that keeps them reading through the page. Then you'll show your students how to write their own story and use video to increase their conversions.
Module 7: Inspire Trust
In Module 7, you’ll discuss the different ways your students can inspire trust - how to show they are knowledgeable in their field and can deliver results. You'll show your students how to use testimonials and plan their guarantee and refund policies. And, the end result is that your students' sales page visitors will be reassured they're making the right decision when they buy.
Module 8: Anticipate Objections
People will always have objections and may have been let down before. In Module 8, you'll identify common objections and show your students how to preempt them in their sales copy . By preparing your students for objections, you can help them create sales copy and an faq section that eliminates potential customers’ barriers to purchase.
Module 9: Use Urgency and Scarcity in Your Sales Copy
Statistics show that using Urgency and Scarcity in sales copy increases conversions. In Module 9, you’ll show your students how they can use psychology in their sales copy, how to introduce urgency and scarcity, and how to remain true to themselves while motivating visitors to take immediate action.
Module 10: Make Your Sales Page Flow Towards a Sale
In Module 10, you’ll teach your students how to write effective calls to action and how to put all their sales page elements together in an order that logically flows towards a sale. They'll use a sales page flow template and checklist to bring their copy together, put it in an effective order, and make sure they have not left anything out. In this way, they'll have the best chance of using their sales page to convert visitors to buyers.
Module 11: Use Design to Increase Conversions
Successful sales pages use powerful visual design and branding to increase conversions. Your students have finished their sales copy and page flow, so in Module 11 you'll discuss the critical page design factors that influence engagement. Your students will then use a checklist to make sure they've addressed the most important visual elements on their sales page, so that their visitors will read their copy and make the decision to buy.
Module 12: Review and Refine
In this last module, you’ll guide your students through some final action planning. You'll also send them away with tips for how to measure the success of their sales page, a few technical aspects of the page, the importance of split testing, and options to add extra features such as live chats and exit redirects. They will finish up by creating their plan for the next steps they'll take when they leave, to ensure they implement what they learned and take action to finish up their high-converting sale page!
And to teach the program above, here’s exactly what you’ll get in How to Create Sales Pages That Convert:
Part 1: Student Materials - to Learn & Take Action
69 pages of content and activity instructions you can use to create a comprehensive self-study eBook, online course, or handout for a live workshop
You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself
A complete set of worksheets which helps your students take action on what they learn, so you’ll have happy, successful customers
Summary Cheat Sheet
A 34 page course overview, which includes the main takeaways, key points, and action steps from each module of the course.
You and your clients can use it as a quick reference to save time, versus having to refer to the course book every time.
Customers always love these!
Graphics of Key Points
21 colorful graphics that are used to visualize key content in the course book (and slideshow).
These not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
You'll also get the following...
How to Create Sales Pages That Convert - Overview Infographic - which gives your students an 'at a glance' visual of the process for building a high-converting sales page (in .pdf, .png & .pptx)
Handouts of All of the Presentation Slides- so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’ (only provided in the full Blaze package - see pricing further down the page)
Part 2: Instructor Materials to Teach Your Course
144 slides, which give you a ready-made presentation for a multi-day classroom workshop, webinar series, or videos. You just fire up your slide program or screen recorder... and start teaching or recording
Worth at least $750 and hours of your time
A full script and instructions for presenting the course, so you’ll know exactly what to say. You'll find your notes both under the slides AND in a separate document.
Just add some of your own language to make it sound like you. That's what makes your course truly unique.
Course Follow-Up Emails
5 emails to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life
A decent copywriter charges at least $100 per email.
Implementation Guide and Suggested Curriculum
Additional instructions and ideas, so that you're prepared to deliver the quality your customers expect.
You'll even get a list of 12 different courses you can use to put together a longer series or membership site for a high-ticket program.
You'll also get the following...
Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans)
Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google)
Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales
Instructionsfor Using Your Content - which give you additional tips for for using and repurposing your content in different ways.
Part 3: Lead Generation Materials to Attract Students
Use the report on 'The 5 Key Elements of a High Converting Sales Page' as a lead magnet to get new people on your email list, so you can sell your course or other products & services. We even give you a slideshow and cheat sheet version!
A $550 value all by itself.
Opt-In Follow-Up Emails
5 emails to send to people after they receive your lead magnet to nurture your relationship with your new subscribers. These increase your own credibility and sell your programs for you, saving you time and converting more subscribers into customers
Another $500+ value
5 articles which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for your course
Costs $500+ to outsource
Share the infographic on The 5 Key Elements of a High Converting Sales Page on social media or elsewhere to show your audience how important the topic is.
Or use it as an additional lead magnet or content upgrade on your blog to attract more students for your course.
You'll also get the following...
Opt-In Slideshow- which gives you the opt-in report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
Opt-In Cheat Sheet- which gives you a summary outline of the opt-in report as another alternate lead magnet (people love content they can consume quickly)
30 Tweets- which give you pre-written tips to share not just on Twitter, but on all your social media (try putting them on shareable images too!)
Take a Sneak Peek Inside the Course
Watch as I open up the course folders and show you EXACTLY what content you'll get and how it works...
Want to see a sample?
What's Your Investment for All This Incredible Content?
You can see that Content Sparks programs pack in a lot of value.
That’s because as learning experts and marketing specialists, we develop top-notch material AND we want to help you use it to attract clients and customers, so that everyone’s business grows.
But don’t worry, the cost is going to be MUCH less than you think.
Much less than it should be, based on the value of this program...
Much less than courses that teach you how to create a program like this yourself...
(Plus, this is ready to launch in minutes, not months, and even includes lead generation material to attract students to the course.)
Much less than hiring a team to help you design your program and create content...
And MUCH, MUCH less than learning how to create a program like this by trial and error...
...where you can lose money AND get zero sales.
So let’s say, conservatively, that you can create this course yourself for $8,000.
Now, that’s not nearly enough money to hire someone to help you...that’s just accounting for your personal time.
(If you’re a highly paid consultant, however, that $8,000 estimate is going to be MUCH higher...)
So you’d still have to research the topic, narrow down the key points, outline a logical flow, figure out learning activities that people can do, write all the content, develop support resources (like worksheets and checklists), create the slideshow, design graphics, edit and proofread everything, make it look professional, create lead generation materials, write autoresponder emails, and more.
For example, here's the approximate amount of time it takes us to create a course like this one...
But if you don't have experience creating courses, it's going to take HUNDREDS of hours to do that properly...
And probably additional hundreds or thousands of dollars just to learn how to build a quality course or a high-converting sales funnel...
And after all of that, you don’t know if anyone is going to buy...
Especially if you’ve never sold your own program before.
OR, you can easily and quickly create your own courses...
Using ready-to-go programs from a company with a long track record of success...
And expand your business...
Earn more money, work fewer hours, and become the authority in your market.
All for significantly less than trying to do the same thing on your own.
So, as part of this offer...
You won't pay $8,000...
You won't pay $3,000...
You won't even pay $1,500...
Get only the content you need in How to Create Sales Pages That Convert....
Need to generate leads? Grab the 'Flash' version, which contains the Lead Generation Materials listed below:
Opt-In Report - The 5 Key Elements of a High Converting Sales Page
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.
If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.
But Will Done-For-You Programs from Content Sparks REALLY Boost My Revenue?
To answer that, first I have to tell you a bit about why Content Sparks was created...
Hi, I’m Sharyn Sheldon, founder of Content Sparks.
Soon after starting my very first small business, I found myself stuck...
I knew that creating sales and marketing products for my customers would take my business to the next level, however, there were a few big problems.
Maybe they sound familiar?
I was so busy doing work for customers that I never seemed to have enough time to work on my own business...
I was overwhelmed and didn’t know where to start...I was just staring at a blank page...
I didn’t have the budget to hire a team or to spend $3,000 on one of those online “how to build your own infoproduct” courses...
I didn’t know how to attract customers for the product once it was ready...
I was worried about maintaining income level (and my ability to ever grow it)...
And so I stayed stuck...
...until I discovered brandable, done-for-you content.
For instance, I used this ready-to-go content to create bonuses for products I wanted to promote.
All I had to do was download it, add some points I thought were important, and brand it.
I saved at least a day of work this way, and at the time, I was billing out $2,000/day.
I also earned several hundred dollars in commissions because I was able to offer a valuable bonus.
Still, I noticed some problems with the brandable content out there...
For one thing, some of the products weren't designed for learning and taking action.
And when they were, the content was sometimes outsourced to non-native English speakers.
Also, a lot of the done-for-you content out there was pretty bad...
The sales and marketing products weren’t written by sales and marketing experts...and it definitely was not up to my standards. So I still had to spend a LOT of time editing it.
So that's why I started Content Sparks, to provide high-quality, customizable sales and marketing courses.
Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years... courses that get results.
Just imagine this scenario:
You have a high-quality course in just minutes...
You quickly jump in and customize any of the material...
You launch the course for a fraction of the cost of starting from scratch...
You have everything you need to attract customers and clients...
Your program continues to sell, taking your business to that next level...without any extra work on your part...
You don’t have to take my word for it, though. Here’s what business owners just like you have to say about Content Sparks:
"I often use Content Sparks to put out a ‘test’ product, see if there's any interest. I was surprised at the speed that I can put something together to test, so that's saved me tens of thousands of pounds.
Also, if I do a talk or workshop, I have something to sell at the end of it.... since I don't always know who will be in the room or what their needs are."
"The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!"
Dave Sweney, CEO, Soaring Eagle LLC, creators of the SMART Tools for Business and SMART Affiliate Program
"Thanks to Content Sparks, I’ve been able to start a membership site. I always wanted to do it, but never had the time. I’m charging $27 and $97 per month and am using Content Sparks products to drip new content each month. With 50 members at the $27/month right now, that's an additional $1,350/month right there, all from a $149 investment."
Tamara Patzer, Local Marketing Director & Social Media Educator
"I used Content Sparks products to create a lead magnet for $37 intro coaching calls. I was blown away with the quality. And it saved me at least $50,000 worth of my time. With one solo ad, I got 123 emails and 65 phone numbers of prospects. Now it's up to me to call them!"
VaNessa Duplessie, The Coaches' Coach
"Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market. My network is growing rapidly and I'm expanding into other cities. Now, as leaders plug into the system I've created, I'm able to help them grow their business as well."
Jennifer H., Inspired Influencers Academy
"It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times."
Chris Gloss, Coach, Public Speaker & Veteran
Imagine creating a year of courses, or a full membership site....
Click on the link below to see an example of a 12-month series of courses that includes How to Create Sales Pages That Convert:
The Thing to Keep In Mind...
While there are other done-for-you content companies out there, only Content Sparks specializes in brandable courses on business, sales, and marketing topics.
Our courses are developed by our in-house team of experts, so this isn’t available for sale anywhere else.
And 'How to Create Sales Pages That Convert' was based on our 30+ years of experience developing programs just like this one for Fortune 500 companies and small business owners... courses that get results for your students.
So, Here's What You'll REALLY Get with 'How to Create Sales Pages That Convert'...
Instead of thousands of dollars and hundreds of hours sunk into a program that may or may not sell...
You get completely customizable, ready-to-teach courses with lead generation materials to attract customers and clients, developed by a team with more than 30 years of sales and marketing experience...instantly.
And you get to take your business to the next level, while providing incredible value for your customers.
They’re going to love you for it.
And instead of paying $8,000+, you can get your choice of the course content, instructor materials, and lead generation materials, all for these special low prices...
Here's a recap of what you'll get with each package...
Need to generate leads? Grab the 'Flash' version, which contains the Lead Generation materials listed below:
Opt-In Report - The 5 Key Elements of a High Converting Sales Page