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How to Attract Free Publicity – Beacon Package


Use our ‘done-for-you' content to create your own eBook, online course, or expert learning resource on…

A Step-by-Step Plan to Get Influencers and The Media to Talk About Your Business.

Just add your insights, rebrand it, and share or sell for 100% profit!

NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >>


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About This Product          Why Content Sparks

How to Attract Free Publicity

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A Step-by-Step Plan to Get Influencers and The Media to Talk About Your Business.

With How to Attract Free Publicity – Beacon package, you’ll get everything you need to create your own self-study course or eBook,

….where you'll teach your audience a proven step-by-step plan to get influencers and the media to talk about their business.

NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >>

Here's how…

‘Free publicity is what you get when journalists, industry experts, and influencers talk about you…. for FREE!

This type of content is often called ‘earned' media (as opposed to your own or paid content).

It includes anything where you're talked about or mentioned (online or offline), such as:

  • Articles in print magazines, newspapers, and journals
  • Digital articles and blog posts (unpaid)
  • TV news segments
  • Tweets & social media posts (not sponsored)
  • Guest appearances on webinars, podcasts, and livestreams
  • Inclusion in a list of ‘experts'
  • …anywhere people are saying good things about YOU

Why should you be teaching your audience how to get free publicity ?

Because people trust it more! In fact…

92% of consumers trust earned media over traditional ads (Nielson)


96% of B2B Buyers want content with more input from industry thought leaders (DemandGen)

This type of content also adds to search results online, and 8 out of 10 people will Google you or your business before they buy from you!

Free publicity through earned media will:

  • Increase your brand recognition
  • Widen visibility for your business and offers
  • Build greater trust in you and your business
  • Attract new followers on social media
  • Drive new leads to your website or opt-in page

…and ultimately lead to more sales. However,

Generating these types of results isn't as simple as writing a press release and contacting some journalists and influencers.

It requires the step-by-step, strategic approach we cover in our brandable, ready-to-teach course.

Our How to Attract Free Publicity program gives you everything you need to learn and teach others how to:

  • Position your business with a clear message, so people know what and why to write about you
  • Create a media kit that makes it easy for people to find key facts
  • Identify the journalists & influencers who will want to write about you
  • Define a ‘hook' and write a press release that makes you newsworthy
  • Get your press releases and stories seen in the deluge of requests
  • Plan your publicity schedule and automate wherever possible to save time

[Check out the Module Overviews below for more details on what you'll cover in the course.]

Our brandable, easy-to-customize program is divided into separate modules and lessons, so it can be quickly broken up to deliver sections over time – to avoid overwhelm and give time for implementation.

Best of all, everything is editable and rebrandable.

So you can learn from it yourself to start getting free publicity for your business.

AND, you can use the same materials to help your clients, customers, members, and prospects.

That's because when you purchase a license to our customizable courses, you get the rights to:

  • Edit the content any way you want
  • Put your name and brand on, and
  • Repurpose it into whatever media you want

Then use your new course to…

  • Attract a flood of leads for your other products and services
  • Expand your reputation as an expert with online courses, webinars, workshops, videos, and more
  • Provide resources for your clients to help them get results (and win their lasting devotion)
  • Create a nice new income stream with a paid program (in any format you want)

You'll be helping your audience implement a powerful strategy for growing their audience and their business.

And… you'll be adding a major asset to your own business (a course!) that will take it to a whole new level.


Here's what you'll teach in How to Attract Free Publicity

There are 6 modules in the course, containing separate lessons, an introduction, and concluding action planning. The course can easily be delivered as a self-study eBook, membership site resource, or online course. Here's an overview of each module:


You'll start out with an overview of the course and what your students will learn, so that everyone is excited to jump in and get going.

Module 1 – Publicize Your Business

Publicity is important to all businesses, but many entrepreneurs shy away from publicizing their own business.

In this first module, you’ll identify why publicity is important and how to identify what’s already being said about you online. You’ll also write your own positioning statement so you’re clear on the message you want to get across.

  • Lesson 1: Why You Should Do Your Own Publicity – In Lesson 1, you'll identify why publicity is important for your students' small businesses and how they can uncover their current public image, so they can effectively manage their brand reputation.
  • Lesson 2: How to Position Your Business – In Lesson 2, you'll help your students write a positioning statement to describe their product or service and how it meets the needs of their target customer, so they can quickly express how they stand out in their market.

Module 2 – Create Your Media Kit

Before you start contacting journalists and influencers, you need to have all your key details together in one place.

In Module 2, you’ll show your students how to pull together the information they need in order to compile a media kit and put it online. Then, anyone who wants to talk to them about their business has access to the facts they need right away. The less work needed, the more likely someone will write about you!

Module 3 – Identify Journalists & Influencers to Contact

Knowing whom to contact with your story and how to do so is vitally important if you want to stand out.

In Module 3, you’ll show your students how to compile a database of media contacts related to their area of expertise, identify their unique hook that will attract publicity, and write a one page press release for an upcoming event to send to their media contacts.

  • Lesson 1: Identify the Who and the When – In Lesson 1, you'll help your students compile details of the most relevant media people they should contact and when they should get in touch.
  • Lesson 2: Define Your Hook – In Lesson 2, you'll teach your students how to identify their unique hook so that they can use it to attract publicity.
  • Lesson 3: Write Your Press Release – In Lesson 3, you'll show your students how to write a one page press release for an upcoming event which they can send to appropriate media and industry expert contacts.

Module 4 – Effective Ways to Distribute Your Press Releases

Now that you’ve identified your database of relevant contacts and have your press release ready to go, you need to find a way to get it out there to the world.

In Module 4, you’ll guide your students to choose the most effective methods to contact journalists and influencers and get their news story in front of them,… in a way that makes them stand out from all the other requests those people get daily.

Module 5 – Put Together Your Publicity Schedule

Planning ahead for your publicity is as important as planning for any of your other business goals. It can’t be an afterthought if you want it to work.

In Module 5, you’ll show you students how to develop a comprehensive publicity plan for the year ahead and install tools to automate routine tasks where appropriate.

  • Lesson 1: Plan Your Year Ahead – In Lesson 1, you'll help your students develop a comprehensive publicity plan for the year ahead which can be implemented by themselves or their team, so they don't waste time constantly trying to think up newsworthy ideas.
  • Lesson 2: Automate To Save Time – In Lesson 2, you'll teach your students how to install tools to automate routine publicity tasks so that you can save time.

Module 6 – Review and Refine

In this final module, you’ll share tips for your students to get even better results from their publicity activities. You’ll give your students the opportunity to review their work and plan future action steps so they can achieve the goals they set for this course.


And to teach the program above, here's exactly what you'll get in the How to Attract Free Publicity – Beacon package:

  • Course Book (9189 words, 61 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop (Value $1997).
  • Action Guide (34 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful customers.
  • Media Contacts and Influencers Database – To record all your contact data and follow up action, in xls.
  • Publicity Plan – To plan your tactics for growing your media contacts and to plot your specific publicity activities for the coming year, in .xls.
  • Media Summary Page Template (To set up your own media kit and get it online, in .pptx)
  • Summary Cheat Sheet (5129 words, 32 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time.
  • Graphics (19 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
  • Course Overview Infographic –  A 1-page at-a-glance visual of the course, so your students always know where they are in their progress (.pptx, .pdf & .png).
  • Suggested Curriculum – We've hand-picked related course topics from our catalog that you can use to put together a longer series or membership site (plus a coupon for 40% off each!)

NOTE: This self-study course is also included in a our larger ‘Blaze' package, which includes lead generation content and instructor materials (including slides).

CLICK HERE to see everything in the BLAZE package >>

Here are just some of the ways you can use How to Attract Free Publicity – Beacon Package:

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the summary cheat sheet to help you create slides. Then run a webinar, live presentation, or create video content. (Or grab the complete Blaze package for this course, which includes the done-for-you slides and more!)
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook or online course.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Include this course as a high-value bonus to another program, to enable you to increase your prices AND drive more sales
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum. We even planned out a suggested curriculum for you that's inside your download (with discounts on your thank-you page, after you purchase a license)


Screenshot previews of all your content in “How to Attract Free Publicity” – Beacon Package:

How to Attract Free Publicity - Course Book
How to Attract Free Publicity – Course Book


How to Attract Free Publicity - Action Guide
How to Attract Free Publicity – Action Guide


How to Attract Free Publicity - Media Contacts Database
How to Attract Free Publicity – Media Contacts Database


How to Attract Free Publicity - Publicity Plan Key Events
How to Attract Free Publicity – Publicity Plan


How to Attract Free Publicity - Cheat Sheet
How to Attract Free Publicity – Cheat Sheet


How to Attract Free Publicity - Cheat Sheet
How to Attract Free Publicity – Cheat Sheet


How to Attract Free Publicity - Overview Infographic
How to Attract Free Publicity – Overview Infographic


How to Attract Free Publicity - Increase Visibility and Credibility Curriculum
How to Attract Free Publicity – Increase Visibility and Credibility Curriculum


Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.


Dave Sweney Italy Dave Sweney“The quality, the ease of adaptation, the logical flow of the information provided, the professional look of the courses both on the front end (student materials) and the back-end (teacher and marketing materials) makes using Content Sparks courses an easy and best choice!” — Dave Sweney


Your Investment

As you can see, Content Sparks products pack in a lot of value.

That’s because as sales and marketing specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own product…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

Your Price Today

$147.00Add to cart

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Sharyn Sheldon PLR Courses 3 3

Hi, I’m Sharyn Sheldon, founder of Content Sparks.

After starting my very first small business, I found myself stuck…

I knew that creating my own sales and marketing products would take my business to the next level…

However, I didn’t have the time to create all of the content myself, and I didn’t have the budget to hire a team to help me.

Then I discovered brandable, done-for-you content.

In month one, I saved $2,000 of my time and EARNED several hundred dollars in commissions.

Still, I noticed that the brandable content I was buying wasn’t designed for learning and getting results. It wasn't written by sales and marketing experts…and it definitely was not all up to my standards.

That's why I created Content Sparks, to provide high-quality, done-for-you sales and marketing courses.

Today our team has created business training programs for Fortune 500 companies and small businesses for over 30 years… courses that gets results.

Just imagine this scenario:

  • You have a high-quality, brandable, done-for-you course in just minutes…
  • You share or sell the course for a fraction of the cost of starting from scratch…
  • You expand your reputation as a go-to resource, and sales go up

In fact, here’s what business owners just like you have to say about Content Sparks:

JenniferHenczel 2019Square“Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market.- Jennifer Henczel


Chris Gloss Possibities coach“It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.” – Chris Gloss


Again, this is Sharyn Sheldon, and thanks for reading.

I hope you enjoy teaching How to Attract Free Publicity, and I’m so excited to see what it’s going to do for your business and for your customers!

Sharyn signature

Sharyn Sheldon
Founder, Content Sparks

P.S. Remember…

Our content is the highest quality you'll find…

There's PROOF that Content Sparks products work….

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

Your Price Today

$147.00Add to cart

Still not sure? Here are a few Frequently Asked Questions:

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. However, we recommend that you rewrite and add to any web-based content that you want found by search engines (like Google), so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $1997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $27, depending on the length of the program, and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:


You should expect an answer within 24 hours, except on weekends.

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