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Authentic Marketing Strategies

$297.00

Teach small business owners and marketers how to be authentic in all their content across all marketing channels! Being ‘real’ and true to their values will help them connect with their audience, build trust, and create lasting customer relationships.

Youโ€™ll get a comprehensive set of customizable materials for both teaching AND selling your new course, including:

  • Course Book for Students
  • Action Guide and Worksheets
  • Slideshow with Speaker Notes
  • Sales Page Copy
  • Lead Magnet Funnel
  • โ€ฆand much more

Ready to add a new course to your offers?

Teach Your Audience How to Be Authentic

So They Can Stand Out and Build Genuine Customer Connections

Customers see right through insincere marketing tactics!

And it's getting harder and harder for small businesses to stand out and connect with their audience in a way that feels real.

Marketers have to deal with more skepticism than ever as customers have become savvier and are hesitant to trust any brand's marketing message.

At the same time, there's the struggle of balancing being personal with staying professional!

If you follow the principles of 'authentic marketing', your content and campaigns will always feel natural and personal.

Using authentic marketing strategies means promoting your business in a way that is honest, transparent, and true to your values.

It's how your audience knows there are real human beings behind your brand,

...no matter what size business you have.

And that results in a deeper connection with customers, increased trust, and ultimately more sales.

But what does all of that mean in practice?

In our course on Authentic Marketing Strategies, you'll break it all down for your clients, teaching them practical tactics they can easily implement right away.

By the end of the course, they'll be able to:

  • Explain the principles of authentic marketing and how it impacts their business.
  • Identify their core values that they'll use as a test for any marketing efforts.
  • Craft a compelling brand story that's relatable for their customers.
  • Connect with the right audience so they can find and engage with customers who appreciate authenticity.
  • Create genuine content that reflects their brand's voice and values.
  • Maintain authenticity across channels such as social media, websites, email, and more.
  • Handle feedback positively, responding to criticism with integrity and transparency.
  • Develop a cohesive strategy and marketing plan that stays true to their brand's essence.
  • Measure the success of their strategy, including tracking and adjusting as needed.

The best news?

When you purchase a license to Authentic Marketing Strategies, youโ€™ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.

You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!

Why should you use a Ready-to-Go Course from Content Sparks?

Hands-On Learning:

Your students will dive right into each topic with practical, step-by-step activities.

Immediate Application:

They'll use what they learn right away in their business, so you'll give them fast results from your course.

Fully Customizable:

It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.

Flexible Use:

Ideal for online courses, webinars, live workshops, or one-on-one sessions.

And when you add a course like this to your offers, you'll be able to:

Add an Income Stream

Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.

Become a Trusted Advisor

You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.

Deepen Client Relationships

By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.

You'll find more details of what you'll teach and all the materials you'll get further down the page.

Ready to get started right away?

Click the add to cart button below to get your license to teach and sell Authentic Marketing Strategies now:

Get 'Authentic Marketing Strategies' Now!

NOTE: You'll see a page after you add this course to your cart with the options to add other course-enhancing content.

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
 
If you donโ€™t think you or your customers can benefit from this content, let us know in the first 7 days, and weโ€™ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if youโ€™re ready to take action quickly to get to that next level, you could be closing sales in the first week.
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A game-changer for me and my clients!

Your products have been a game-changer for me and my clients! The content is amazing and thorough, and you get a lot more for your money than some of the other PLR products I've purchased!

Here's the big picture of what you'll cover in this workshop:

Authentic Marketing Strategies

Want an overview and look inside?

Watch this excerpt from the livestream intro I did for Authentic Marketing Strategies

Here's the specifics of what you'll teach and what your students will do in the course:

PLR Course Introduction

Introduction  

Kickstart the journey with an energizing overview that sets the stage for success. This module will motivate your students to jump right into the course as they set their business goals and recognize the power of authentic marketing.

Module 1 - The Pillars of Authentic Marketing

In this first module, you'll explore with your students the essential principles of authentic marketing and how they can use them in their business to build long-lasting customer relationships.

PLR Course Module 1
PLR Course Module 2

Module 2 - Discover Your Authentic Self

In Module 2, youโ€™ll help students develop an awareness of their authentic self by identifying their core values and how they translate into a vision statement for their business. 

Module 3 - Write Your Authentic Brand Story

In Module 3, youโ€™ll teach your students how to articulate an authentic brand story that aligns with their core values and that they can then share with their audience.

PLR Course Module 3
PLR Course Module 4

Module 4 - Find Where Your Audience Craves Authenticity

In Module 4, youโ€™ll show your students how to identify what their audience is looking for from them and why authenticity matters to them. This way, they can ensure their brand story aligns with customers' needs.

Module 5 - Create Authentic Content for Marketing

In Module 5, you'll teach your students practical ways to make their content more authentic, no matter what type of content they create.

They'll do hands-on practice or plan out how to add authenticity to a variety of content, either current or pieces to create after the course.

PLR Course Module 5
  • Lesson 1: Infuse Authenticity in All Your Content - By following the 10 Essentials of Authentic Marketing.
  • Lesson 2: Blog Posts - Add authenticity to blog posts with images, real situations, and storytelling.
  • Lesson 3: Video - Identify changes to make to existing videos to show the human side of your business.  
  • Lesson 4: Podcasts/Audio - Plan a recorded audio or podcast and how it will be authentic by connecting with various people and topics in a natural way.  
  • Lesson 5: Infographics/Graphics - Outline an infographic that will add credibility and illustrate your brand story.
  • Lesson 6: User-Generated Content (UGC) - Pick and share UGC to tell real stories about how you've changed your customers' lives.
  • Lesson 7: Livestreams/Webinars - Plan ways to connect with your audience in real time virtual events, engaging and answering their questions.

Module 6 - Engage Authentically Across All Marketing Channels

In Module 6, you'll have your students select the most appropriate channels for distributing authentic content to their target audience. 

PLR Course Module 6
  • Lesson 1: Social Media - Use social media to connect with your audience via content tailored to their favorite platforms.  
  • Lesson 2: Website Pages - Make changes to existing web pages and write new content that conveys authenticity.
  • Lesson 3: Email Marketing - Deliver personalized content that resonates right to your audiences' inbox and identify tools to include interactive elements and segmenting your list.  
  • Lesson 4: Digital Text Communication - Discover ways to send targeted messages straight to your audiences' phone with 3rd party messaging apps.
  • Lesson 5: In-Person Engagement - Decide how to introduce yourself and be authentic in-person and network as yourself.
  • Lesson 6: Traditional Marketing - Use the best of traditional marketing and combine elements with digital marketing to get a good return on investment.

Module 7 - Respond Authentically to Criticism

In Module 7, you'll help your students choose ways of using transparency and integrity to respond authentically to negative feedback and criticism. You'll also show them how to confidently and politely refuse opportunities that don't align with their values.

PLR Course Module 7

Module 8 - Create Your Authentic Marketing Blueprint

In Module 8, you'll guide your students to pick their success metrics and develop an authentic marketing blueprint to guide them in the future.

PLR Course Module 8
  • Lesson 1: Set Your Goals and Metrics - that are realistic and easy to track.
  • Lesson 2: Develop Your Blueprint - to integrate the insights and strategies you've developed throughout the course into a structured, actionable plan.

Module 9 - Next Steps

In this final module, youโ€™ll have you students start reviewing their analytics to help them stay connected to their audience, and share tips for maintaining their authenticity as they scale their business. You'll also have them plan future action steps so they can achieve and exceed the goals they set for this course.

PLR Course Module 9

Get your license to Authentic Marketing Strategies:

And to teach the course above, hereโ€™s exactly what youโ€™ll get in Authentic Marketing Strategies:

With this ready-to-go course, you'll get all of the following materials to teach and sell your course:

Student Materials
  • Course Book  (Student Guide) (8,749 words, 67 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (Youโ€™d pay $2,000+ just to learn how to create a course like this, and youโ€™d still have to spend months doing it yourself)
  • Action Guide ( 50 pages)  - which helps your students take action on what they learn, so youโ€™ll have happy, successful customers
  • Brand Story Worksheet (8 pages) โ€“ to help plan and write a brand story
  • Authentic Marketing Blueprint - to plan how to implement your authentic vision through content. In .xlsx)
  • Summary Cheat Sheet (3,000 words, 36 pages)  - which you and your students can quickly reference to save time, versus having to refer to the Course Book or lesson videos every time (Customers love these!)
  • Graphics (32)that are used in the Course Book and slideshow, which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png)
  • Course Overview Infographic - A visual overview of the course that you can use as a detailed overview of all the modules and lessons in the course, so students know where they are at any given time (in .pptx, .pdf, & .png)
  • Course Roadmap - A high-level visual of your student's journey through the course, which shows where they are and the key milestones they've reached (.pptx, .pdf & .png)
Instructor Materials
  • Slideshow (157 Slides) โ€“ which give you a ready-made presentation for classroom, webinar, or video. You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
  • Speaker Notes - that give you the full script and instructions, so youโ€™ll know exactly what to say (just add some of your own language and examples)
  • Evaluation Form - so you can get student feedback and further customize the course for your audience (and turn them into raving fans)
  • 5 Course Delivery Email Templates โ€“ Email templates you can customize and use to deliver this (or any other) course successfully. Just edit them to fit your voice and the details of the course, and then load into your autoresponder.
  • Welcome Email - to welcome people to your new course after they enroll
  • Module/Lesson Email - to duplicate for the number of lessons, edit, and then schedule to send students to each module or lesson, keeping them motivated to complete the course
  • Congratulations Email - to celebrate your student's successful completion of the course and tell them next steps
  • Feedback Email - to ask your students for feedback on what went well and what could be improved
  • Testimonial Email - to ask your students for a testimonial about their experience and the results they achieved
  • Implementation Guide, Instructions, and Top Ways to Deliver Your Training - which help you select the right delivery method for you and your audience, and deliver the quality and results your students expect!
Lead Generation Materials 
  • Lead Magnet โ€“ Audit: How Authentic Is Your Marketing? - which gets new people on your email list, so you can sell your course ($550 value)
  • 5 Opt-In Follow-up Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value) 
  • Is your marketing truly authentic? Find out now! (259 words)
  • Unlock the core of your brand's authenticity today (323 words)
  • Enhance your brand's authenticity across every channel (340 words)
  • Elevate your content strategy with authenticity (305 words)
  • Discover your brandโ€™s full potential with my authentic marketing course (252 words)
  • BONUS 5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value)
  • 6 Strategies to Be More Transparent and Build Brand Loyalty (516 words)
  • 7 Authentic Engagement Strategies for Your Audience (532 words)
  • 8 Mistakes to Avoid in Your Authentic Marketing (574 words)
  • How to Tap into Your Values to Craft an Authentic Brand Identity (555 words)
  • How to Use Raw Content to Build Authenticity and Connection (555 words)
  • BONUS Social Media Posts & Images - 30 tips for sharing on social media
Sales Page Copy
  • Sales Page Copy Template โ€“ Use your favorite landing page template and enter the sales copy text directly into that template, customizing it to sound like you and to resonate with your unique audienceโ€™s needs. We even provide placeholders and instructions for how to customize the copy so it will convert to more sales!
Contents are delivered in docx, pptx, xlsx, and Canva templates. 

Hereโ€™s what business owners just like you have to say about Content Sparks:

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I instantly recognized the value

I've been around the block when it comes to designing courses, and I instantly recognized the value in what they were offering.... I decided to take the plunge with Content Sparks' materials by using their Time Management course as my guinea pig. And guess what? I was able to customize and create the online course in just a week! I launched it to my email list for $47, and sold 21 courses over four days, earning nearly $1,000. Now, I've bumped up the price to $97 and plan to use this course as an upsell. It's been a win-win situation.

Mary Schiller Author and Coach
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I've been a customer/fan ever since

My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to. These resources have saved me time and earned back my investment.

Javontae Williams Owner, Red and Brown Lifestyle Media

Frequently Asked Questions

  • FAQs about Authentic Marketing Strategies

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/AuthenticMarketing_Sample

And if you have more questions, you can always content us at support@contentsparks.com

What are the specific learning objectives for the course?

The following are the learning objectives your students will achieve when you teach the course on Authentic Marketing Strategies as shown in the Course Book.
By the time you complete the course, you will be able to:

  • Apply the essential principles of authentic marketing
  • Discover and align your personal values with your business vision
  • Craft and share an authentic brand story that resonates deeply with your target audience
  • Identify what your audience really wants from you
  • Explore different ways to use content authentically in your marketing
  • Choose the best channels for distributing your authentic content
  • Handle feedback with honesty and transparency
  • Develop a practical blueprint to keep your marketing efforts genuine and effective

Can I teach this course if I've not taught these skills before?

Yes... absolutely!


You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach.

Another way to teach Authentic Marketing Strategies if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually.

However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar.

Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. Depending on time needed for action steps, you may want to divide the course into multiple sessions.

And make sure they arrive with any materials or tools they need in order to complete action steps - such as their laptop!

Many of our clients do amazing in-person events with our course kits, and you will too.

Can I create a high ticket offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.

You could also turn this whole course into a VIP weekend, and deliver Authentic Marketing Strategies in person in a luxury venue.

A little extra thought turns Authentic Marketing Strategies into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What curriculum could this be part of?

Anything about marketing strategy, content marketing or lead generation would be incomplete without Authentic Marketing Strategies.

Check out Build a Memorable Brand to see related courses you can put together to create the perfect curriculum for your audience.

Why Choose Content Sparks?

Sharyn Sheldon

When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:

  • Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
  • Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
  • Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.

In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.

Get your license to Authentic Marketing Strategies: Only $297

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you donโ€™t think you or your customers can benefit from this content, let us know in the first 7 days, and weโ€™ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if youโ€™re ready to take action quickly to get to that next level, you could be closing sales in the first week.
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This is first-rate stuffโ€”highly recommended

When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuffโ€”highly recommended. Period.

Daniel Ulin

P.S. Still on the fence? Consider this... 

You could spend weeks crafting a course from scratch, whether it's with the use of AI tools or just on your own,

...or you could start teaching this high-impact course tomorrow.

Save time, grow your business, and help your clients build lasting relationships.

Sounds like a smart move, doesn't it?

Click below and start making a lasting impact as you enhance your business offers.

Grab your license to Authentic Marketing Strategies now:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and posts on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum