Expressing Your Brand Voice
$197.00
Help your audience ensure ALL their content reflects the personality of their brand with this ready-to-go course kit. You’ll get a comprehensive set of materials for both teaching AND selling your new course, including:
- Course Book for Students
- Action Guide and Worksheets
- Slideshow with Speaker Notes
- Lead Magnet Funnel
- …and much more
Teach Your Clients How to Express Their Brand Voice
Use our done-for-you course kit to deliver your own, branded online course or in-person event that helps them focus on how to define a voice and tone that will reflect their personality in all of their content.... no matter who creates it or where it's published.
Here's why your students will love Expressing Your Brand Voice...
People are inundated with content every minute of every day. And most of that content sounds and looks the same.
So people simply ignore it.
That means that all of your clients' content marketing efforts may end up being a waste of time! UNLESS they do what the most successful marketers have learned - create their own unique brand voice.
The best content marketers use a distinctive voice and tone in their content, ...so it stands out from the crowd and makes a memorable impression.
But most business owners never take the time to find their voice,
...let alone implement it in their content.
Luckily, you can use our 'ready-to-go' course on Expressing Your Brand Voice to help your clients ensure their content has a unique personality.
When your clients find their 'brand voice' and make it specific, they'll immediately have a way to express their individuality in all their content and stand out from their competitors,
....and they'll be thanking you for the new exposure and customers their brand voice brings them!
When you purchase a license to Expressing Your Brand Voice, you’ll get the rights to edit the content any way you want, put your name and brand on, and repurpose it into whatever format you want.
You'll also benefit from our 30+ years of instructional design experience, so you can teach your new course with confidence!
Why should you use a Ready-to-Go Course from Content Sparks?
Hands-On Learning:
Your students will dive right into each topic with practical, step-by-step activities.
Immediate Application:
They'll use what they learn right away in their business, so you'll give them fast results from your course.
Fully Customizable:
It's easy for you to make each course your own by tailoring it to your brand and your clients' needs.
Flexible Use:
Ideal for online courses, webinars, live workshops, or one-on-one sessions.
And when you add a course like this to your offers, you'll be able to:
Add an Income Stream
Your new course can be a standalone product, part of a larger package or membership site, or even in a sales funnel that leads to other offers.
Become a Trusted Advisor
You won't just be spouting theory, like some course creators. Your students will take immediate action to apply what they learn to their business.
Deepen Client Relationships
By delivering training that makes a tangible difference, your students will sing your praises and want to work with you again and again.
Read on to see more details of what you'll teach and all the materials you'll get.
Ready to get started?
Click the add to cart button below to get your license to teach and sell 'Expressing Your Brand Voice' now:
Get Expressing Your Brand Voice Now!
100% No Risk Guarantee
I now have a delicious buffet of the finest packages
With a lifetime in marketing, copywriting, and design, I find Content Sparks is the place to turn to shortcut my time required and ramp up my training products. I now have a delicious buffet of the finest packages, complete with checklists, worksheets, emails, ebooks, and PowerPoint decks. Starting from a blank screen is a waste of time. Starting with a Content Sparks package is priceless. On top of that, Sharyn Sheldon does thoughtful and responsive YouTube LIVES. If you haven't figured it out yet, I highly recommend Content Sparks.
Here's what you'll teach and what your students will do in the course:
Introduction - The Benefits of Developing a Unique Voice for Your Brand
You'll start off by discussing how a unique brand voice will energize your clients' marketing and help them stand out from their competitors. You’ll even show them some great examples of brands who get it right, so that they'll know what to strive for.
Module 1 - The First Steps in Crafting Your Brand Voice
Next, you’ll reveal the steps for uncovering their brand personality and how it drives the tone and language of their brand voice. After your learners complete the 4 steps, they'll already have their foundation set for using a unique voice in all their content moving forward.
Module 2 - Personify Your Brand Voice in Your Business
Your clients did the hardest part in Module 1 and now it’s time to have some fun diving into the details of what their brand voice sounds like in real life. You’ll show them how to create some clear guidelines in a variety of areas where they create content, and you’ll explain how to make the guidelines specific so that anyone can create content that instantly sounds like their brand.
Module 3 - Implement Your Brand Voice
You’ve shown your participants how to define their brand voice and lay it out in detail, so now it’s time to make sure they implement that voice everywhere. In Module 3, you’ll explore the best strategies for creating consistency in all of their content, no matter who’s developing it (even if it’s them doing it!)
Conclusion & Next Steps
By this point, your clients have clearly defined a unique, engaging brand voice in detail. In this final module, you’ll have them take all the work they've done in the course and create their final action plan, complete with to-do items and deadlines. By the time they're done, they'll be ready and eager to implement their brand voice in all of their content.
Get your license to Expressing Your Brand Voice:
And to teach the program above, here’s exactly what you’ll get in Expressing Your Brand Voice:
- Following Up – How Will Your Team Use Your Brand Voice Consistently? (270 words)
- Create a Mascot to Speak with the Voice of Your Brand (245 words)
- Have You Audited Your Current Content for Your Brand Voice? (267 words)
- 5 Tips for Staying On-Target with Your Brand Voice Guidelines (271 words)
- Storytelling Using Your Brand Voice (260 words)
- 3 Ways to Be Authentic in Your Brand Voice (255 words)
- Research Your Brand Voice by Looking at Competitors (263 words)
- Why You Need to Teach Your Brand Voice to All Employees (270 words)
- The Value of Planning and Team in Your Brand Voice (267 words)
- What Do You Do After You've Deployed Your Brand Voice Guidelines? (260 words)
- What Is Brand Voice and How Is It Different from Branding? (445 words)
- Are Your Brand Voice Guidelines Being Followed? – The Importance of Monitoring (409 words)
- 5 Mistakes You Could Be Making with Your Brand Voice (421 words)
- Turning Brand Voice into Tone (467 words)
- Are You Speaking the Voice of Your Customers? (422 words)
Here’s what business owners just like you have to say about Content Sparks:
Rapid Course Creation
It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.
I instantly recognized the value
I wouldn't have a business without online courses. They have brought in at least half of my revenue each year. Now, I'll be able to create them faster and with even better quality.
Frequently Asked Questions
Sure! You can see an excerpt from the Course Book HERE:
ContentSparks.com/BrandVoice_Sample
And if you have more questions, you can always content us at support@contentsparks.com
The following are the learning objectives your students will achieve when you teach the course on Expressing Your Brand Voice as shown in the Course Book.
By the time you complete the course, you will be able to:
- Define the important benefits of developing a voice for your brand that stands out and personifies your business.
- Implement the structured 4-step process for identifying your brand voice so that you can define your customers, core values, personality, and differentiators.
- Decide on your brand voice style, tone, and language in specific detail, so that it can be implemented by anyone in your business, no matter what role they play.
- Create brand voice guidelines to ensure your voice is used consistently in all marketing content and in all interactions with your business at every level.
- Create a plan for implementation and future revisions of your brand voice, so that it can evolve over time while still retaining your core, driving principles.
Yes... absolutely!
You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach Expressing Your Brand Voice if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.
Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results.
Many of our clients do amazing in-person events with our course kits, and you will too!
Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver Expressing Your Brand Voice in person in a luxury venue
A little extra thought turns Expressing Your Brand Voice into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.
Anything about marketing would be incomplete without Expressing Your Brand Voice.
Check out Build a Memorable Brand to see related courses you can put together to create the perfect curriculum for your audience.
Why Choose Content Sparks?
When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:
- Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
- Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
- Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.
In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.
Get your license to Expressing Your Brand Voice: Only $197
100% No Risk Guarantee
My coaching really took off!
Once I started to seriously use content from Content Sparks, my coaching results really took off (I increased the number of coaching clients 200% over 18 months), raising my prices twice in that time. Coaching areas with the most impact on clients’ business are social media/blogging and the customer journey. Since moving into publishing courses, I’m seeing steady growth in the business growth offering I’m focused on growing. I’m happy to move from group coaching to online courses. I know it’s doable!
P.S. Still on the fence? Consider this...
You could spend weeks crafting a course from scratch, or you could start teaching this impactful course tomorrow.
Save time, grow your business, and help your clients build lasting relationships.
Sounds like a smart move, doesn't it?
Click below and start making a lasting impact as you enhance your business offers.