Why share or sell ‘Branding 101'?

Without a distinct brand, you might as well be just another business struggling to survive in a crowded marketplace.

Your brand not only tells people your story and what you're all about, but it's also the way people remember you.

However, most small business owners and entrepreneurs don't know where to get started with branding. They may even think they already have a brand, but it's not clear what it is or what they stand for.

You can help by guiding them through, step-by-step, the process and tactics for branding their business effectively.

In our Branding 101 package, we've created a two-part course with tools and resources you need to teach your customers how to design and market their own brand.

By the time you've guided your clients through completing all the activities included, they'll be well on the path to building a brand people will remember, love, and trust.

And when your customers are successful, you're successful!

NOTE: We've included the files for this package in two separate folders, so that you can easily deliver them as two separate courses or combine them into one larger course – whichever works best for your audience.

Here's what you'll teach in Branding 101

Part 1 – Designing Your Brand Identity

• Introduction – What Is a Brand?
• Step One – Market Research
• Step Two – Define Your Brand
• Step Three – Design Your Logo
• Step Four – Your Identity System
• Conclusion and Next Steps

Part 2 – Strategic Brand Marketing

• Introduction – What's in a Brand?     
• Module 1 – Strategies for Marketing Your Brand
• Module 2 – Choosing Which Branding Strategies to Use
• Module 3 – Who Will Manage Your Brand?
• Module 4 – Online Brand Management
• Module 5 – Virtual Brand Management
• Module 6 – The Keys to Maintaining a Strong Brand
• Module 7 – Monitoring Your Brand
• Conclusion and Next Steps

And to teach the program above, here's exactly what you'll get in the Branding 101 package:

Part 1 – Designing Your Brand Identity: Contents

Student Materials

• Designing Your Brand Identity Course Book (3332 words, 25 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop
• Action Guide (15 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
• Summary Cheat Sheet (1564 words, 12 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
• Graphics (9 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
• Branding Tools (A selection of available tools to help design your brand)
• 10 Famous Logos and Their Hidden Meanings (5 pages in .docx)
• 10 Famous Logos and Their Hidden Meanings (13 slides in .pptx for video, promos, etc.)

Instructor Materials

• Slideshow (72 Slides) – Ready to fire up your recording software or share on webinars, online classrooms, and live presentations or workshops
• Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentations and recording. Ready to customize for your language
• Research Sources – Reference material for your own knowledge
• Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills
• Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content

Lead Generation Materials

• Social Media Posts (10 pre-written posts on designing your brand identity)

Part 2 – Strategic Brand Marketing: Contents

• Strategic Brand Marketing Course Book (5578 words, 34 pages) – All the content and activity instructions you need to create a comprehensive self-study eBook, online course, bonus resource, or handout for a live workshop
• Action Guide (20 pages) – A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful students.
• Summary Cheat Sheet (3070 words, 23 pages) which includes the main takeaways, key points, and action steps from the course. You and your students can use it as a quick reference to save time, versus having to refer to the course book every time. (TIP: Our customers love using the cheat sheet to identify what they want to customize in the course, and for sales copy snippets.)
• Graphics (5 colorful graphics that are used in the course book and slideshow, .pdf, .ppt & .png). These give a snapshot view of concepts, as well as adding some visual zing.
• Brand Marketing Strategies Infographic (in editable .pptx, .pdf & .png)
• Marketing Tools (A selection of available tools to help market your brand)

Instructor Materials

• Slideshow (119 Slides) – Ready to fire up your recording software or share on webinars, online classrooms, and live presentations or workshops
• Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the .pptx) to guide your presentations and recording. Ready to customize for your language
• Research Sources – Reference material for your own knowledge
• Top Ways to Deliver Your Training Program – Use our tips for picking the best way to deliver your course, based on your audience and your own skills
• Instructions for using your new content – Step-by-step tips for getting started, customizing, and repurposing your content

Lead Generation Materials

• Social Media Posts (10 pre-written posts on strategic brand marketing)
• Blog Post – ‘Is it Time for You to Rebrand Your Business?’ (754 words)

BONUS MATERIALS

• Promotional Slideshow (Tips and Tricks for Designing Your Brand)
  
• Promotional Quote Images (6 beautiful quote images in both .png and .psd)

For instance, here are just some of the ways you can use Branding 101:

• Use a section of the content as a free giveaway to get more email subscribers on your list
• Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
• Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
• Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
• Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
• Add the content to your paid membership site as a valuable learning resource
• Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
• Combine this course with other courses at Content Sparks to create a longer educational series or curriculum

Screenshot previews of all your content in Part 1:

Designing Your Brand Identity

 

 

 

 

 

 

 

 

 

Screenshot previews of all your content in Part 2:

Strategic Brand Marketing

 

 

 

 

 

 

 

 

Screenshot previews of

BONUS: Promo Materials for Double Bundle Buyers:

 

Contents are delivered as .docx, pptx and .xls. Images are .pptx, .pdf & .png.

“I don't have to worry about the quality level with Content Sparks, I just have to tweak it to my voice. It’s the equivalent of hundreds or thousands of dollars of time saved. Plus, it makes me a valuable resource to my clients–I look like a superstar!”–Peter Vogopoulos

Your Investment

As you can see, Content Sparks products pack in a lot of value.

That’s because as sales and marketing specialists, we develop top-notch material for you.

So you don’t have to spend months to research the topic, narrow down the key points, outline a logical flow, design learning activities, write all the content, develop worksheets and checklists, create the slideshow, design graphics, edit and proofread everything, and make it look professional.

And you don’t have to spend thousands of dollars to hire a team to do all of that for you.

Instead, you can easily and quickly create your own product…

With help from a company with a long track record of success…

You can earn more money, work fewer hours, and become the authority in your market.

All for significantly less than trying to do the same thing on your own.

..
Never used done-for-you content products before?
New to Content Sparks?

Here’s How Done-For-You Products From Content Sparks Will Boost Your Revenue

Hi, I’m Sharyn Sheldon, founder of Content Sparks.

After starting my very first business, I found myself stuck…

I knew that creating my own sales and marketing products would take my business to the next level…

However, I didn’t have the time to create all of the content myself, and I didn’t have the budget to hire a team to help me.

Then I discovered customizable content.

In month one, I saved $2,000 of my time and EARNED several hundred dollars in commissions.

Still, I noticed that the customizable content I was buying wasn’t written by sales and marketing experts…and it definitely was not all up to my standards.

That's why I created Content Sparks, to provide high-quality, customizable sales and marketing products.

Today our team has created business content for Fortune 50 companies and small businesses for over 20 years…content that gets results.

Just imagine this scenario:

• You have high-quality, customizable content in just minutes…
• You share or sell the content for a fraction of the cost of starting from scratch…
• You have more authority in your market, and sales go up

In fact, here’s what business owners just like you have to say about Content Sparks:

“Sharyn's materials help me to stay stealthy. I'm able to develop new programs quickly and professionally, always offering something new to my members and leaders, giving me tremendous edge in the market.– Jennifer Henczel

“It's a tremendous help to be able to reduce timeframes from 45 (days) to under a week. And that helps me secure more deals as well, because I can have that turnover time to be able to help support what the client needs, especially in these challenging times.” –Chris Gloss

Again, this is Sharyn Sheldon, and thanks for reading.

I hope you enjoy teaching Branding 101: Design and Market Your Brand, and I’m so excited to see what it’s going to do for your business and for your customers!

Sharyn Sheldon
Founder, Content Sparks

P.S. Remember…

Our content is the highest quality you'll find…

There's PROOF that Content Sparks products work….

And since it's EASIER to do this than to do it all yourself, why not give it a shot?

Still not sure? Here are a few Frequently Asked Questions:

What does my license allow me to do with my Content Sparks content?

Your license gives you the rights to edit or cut up the content into sections, combine it with other content, or transform it to other media formats (such as audio, video, graphics, etc).

You can then share or sell the content with paid customers or prospects who have given you contact details.

The exception is the content meant for promotion, such as tweets, blog posts, and graphics. You can publish those freely anywhere on the web to drive traffic to your site and offers.

What am I NOT allowed to do with my Content Sparks content?

You are not allowed to sell or give away a license  or the editable files to anyone else. That means you can NOT sell or share the Private Label Rights (PLR), Resell Rights, or Master Resell Rights to anyone.

Also, you are not allowed to publish the content freely on the web where anyone can read or download it, including free membership sites or forums. The exception is promotional materials, as mentioned above. This protects the value of your content.

Do I have to rewrite the content?

You have the option to rewrite it if you choose, but it is not necessary. It is recommended that web-based content is rewritten so that it will rank higher in search engines. Adding value to existing content is also important, such as additional images, examples, stories, or lists of resources. By adding your own personal examples and experience, you'll boost your reputation and credibility exponentially.

What should I charge for the content once I've made it into a product?

Pricing your content is always a challenge and it depends on your own market. Some people charge $97 for a webinar series. Others add it to a $27/month paid membership program each month. And some have charged as much as $997 for a full training program with coaching added.

Take a look at what competitors and similar businesses are charging in your industry. Then find your own middle ground based on how you want to position yourself.

We recommend that you never charge less than $17 and charge more if you're adding live or video elements. Charge even more if you're adding coaching.

If I want to set up a sales funnel, how do I get started?

We have a number of tutorials and videos in our blog, as well as a list of our favorite resources we use in our own business.

Start by watching these tutorials:

==> Profiting from Content: Basic Funnel Set Up for Beginners

==> How to Quickly Customize Your Content

And get ideas for resources to use here:

==> Resources I Use in My Business

How can I get help if I need it?

You can always contact our support desk here:

support@contentsparks.com

You should expect an answer within 24 hours, except on weekends.